Carla Borba Da Mota Silveira
Biographic Data
| ID | 3538561 |
|---|---|
| NAME | Carla Borba Da Mota Silveira |
| GIVEN NAMES | Carla Borba Da Mota |
| FAMILY NAME | Silveira |
| SIGNATURE | SILVEIRA C B M |
| AFFILIATIONS | Universidade Federal de Pernambuco |
| ORCID | 0000-0003-0540-8577 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
O engajamento on-line do consumidor em mídias sociais de serviços turísticos
The overall objective of the research was to analyse how air companies engage with their clients in their respective fan_pages of their regions. The methodology used was critical discourse analysis of air companies fan-pages. This is exploratory-descriptive research, with a qualitative approach and the study of multiple cases as a research strategy. The results show that airline fan pages need greater updating, video posts, longer postings, and g…
No prominent works on this page.
O engajamento on-line do consumidor em mídias sociais de serviços turísticos
The overall objective of the research was to analyse how air companies engage with their clients in their respective fan_pages of their regions. The methodology used was critical discourse analysis of air companies fan-pages. This is exploratory-descriptive research, with a qualitative approach and the study of multiple cases as a research strategy. The results show that airline fan pages need greater updating, video posts, longer postings, and g…
Advertising (1 work) · Art (1 work) · Business (1 work) · Business administration (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Exploratory research (1 work) · Humanities (1 work) · Media, Gender, and Advertising (1 work) · Social science (1 work)