O engajamento on-line do consumidor em mídias sociais de serviços turísticos
Uma Análise Comparativa Entre as Companhias Aéreas Brasileiras a Partir De Suas Fanpages
Bibliographic Data
| ID | 5909293 |
|---|---|
| Authors | Jacilene Barbosa De Arruda (0000-0002-7190-4598, Universidade Federal de Pernambuco), André Falcão Durão (0000-0001-7505-7173, Universidade Federal de Pernambuco), Alexandre César Batista Da Silva (0000-0001-7411-8579, Universidade Federal de Pernambuco), Carla Borba Da Mota Silveira (0000-0003-0540-8577, Universidade Federal de Pernambuco) |
| Year | 2021 |
| Volume | 19 |
| Issue | 4 |
| Pages | 799-810 |
| Publication date | 2021-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2021.19.052 |
| OpenAlex | W3206432550 |
| Language | PT |
| References cited | 5 |
The overall objective of the research was to analyse how air companies engage with their clients in their respective fan_pages of their regions. The methodology used was critical discourse analysis of air companies fan-pages. This is exploratory-descriptive research, with a qualitative approach and the study of multiple cases as a research strategy. The results show that airline fan pages need greater updating, video posts, longer postings, and greater reponse to their users
Advertising · Art · Business · Business administration · Exploratory research · Humanities · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media, Gender, and Advertising
| Highly cited | No |
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