Michael Gerlich
Biographic Data
| ID | 3560533 |
|---|---|
| NAME | Michael Gerlich |
| GIVEN NAMES | Michael |
| FAMILY NAME | Gerlich |
| SIGNATURE | GERLICH M |
| AFFILIATIONS | Business School Lausanne |
| ORCID | 0000-0003-4033-4403 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 26 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
AI and the Rise of Societal Bifurcation
Generative artificial intelligence increasingly mediates how individuals interpret information, perform cognitive tasks, and participate in economic and political life. While such systems promise efficiency and expanded access to knowledge, their societal effects are unevenly distributed. This article develops the concept of societal bifurcation to explain an emerging structural divergence between a cognitively resilient minority, capable of inte…
AI Tools in Society
The proliferation of artificial intelligence (AI) tools has transformed numerous aspects of daily life, yet its impact on critical thinking remains underexplored. This study investigates the relationship between AI tool usage and critical thinking skills, focusing on cognitive offloading as a mediating factor. Utilising a mixed-method approach, we conducted surveys and in-depth interviews with 666 participants across diverse age groups and educat…
Generative KI und (politik)wissenschaftliches Schreiben
Brace for Impact
This study investigates the profound and multifaceted impacts of Artificial Intelligence (AI) and geopolitical developments on global dynamics by 2040. Utilising a Delphi process coupled with probabilistic modelling, the research constructs detailed scenarios that reveal the cascading effects of these emerging forces across economic, societal, and security domains. The findings underscore the transformative potential of AI, predicting significant…
Exploring Motivators for Trust in the Dichotomy of Human-AI Trust Dynamics
This study analyses the dimensions of trust in artificial intelligence (AI), focusing on why a significant portion of the UK population demonstrates a higher level of trust in AI compared to humans. Conducted through a mixed-methods approach, this study gathered 894 responses, with 451 meeting the criteria for analysis. It utilised a combination of a six-step Likert-scale survey and open-ended questions to explore the psychological, sociocultural…
Societal Perceptions and Acceptance of Virtual Humans
This article examines public perceptions of virtual humans across various contexts, including social media, business environments, and personal interactions. Using an experimental approach with 371 participants in the United Kingdom, this research explores how the disclosure of virtual human technology influences trust, performance perception, usage likelihood, and overall acceptance. Participants interacted with virtual humans in simulations, in…
Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing
In the conditions of digitalization, which has penetrated all spheres of human life and society, artificial intelligence (AI) and ultra-precise neural networks influence our thinking and form consumer demand and loyalty. Modern AI applications cover all the essential areas of activity: education, manufacturing, marketing, management, law, medicine, and e-commerce. The study aims to build a methodology for analyzing the influence of public opinion…
Perceptions and Acceptance of Artificial Intelligence
In this comprehensive study, insights from 1389 scholars across the US, UK, Germany, and Switzerland shed light on the multifaceted perceptions of artificial intelligence (AI). AI's burgeoning integration into everyday life promises enhanced efficiency and innovation. The Trustworthy AI principles by the European Commission, emphasising data safeguarding, security, and judicious governance, serve as the linchpin for AI's widespread acceptance. A …
How Elite Configurations Explain Shifts from Democracy to Authoritarian or Totalitarian Regimes
Attempting to predicting the formation of particular types of governance structures has been one of the central tasks of sociologists and political scientists. John Higley and Michael Burton argued that the configuration of elite groups in a society is an important predictor of the governance structure that develops in that society. The Higley-Burton theory outlines several ways in which the configuration of elites can predict the transformation …
AI Tools in Society
The proliferation of artificial intelligence (AI) tools has transformed numerous aspects of daily life, yet its impact on critical thinking remains underexplored. This study investigates the relationship between AI tool usage and critical thinking skills, focusing on cognitive offloading as a mediating factor. Utilising a mixed-method approach, we conducted surveys and in-depth interviews with 666 participants across diverse age groups and educat…
Perceptions and Acceptance of Artificial Intelligence
In this comprehensive study, insights from 1389 scholars across the US, UK, Germany, and Switzerland shed light on the multifaceted perceptions of artificial intelligence (AI). AI's burgeoning integration into everyday life promises enhanced efficiency and innovation. The Trustworthy AI principles by the European Commission, emphasising data safeguarding, security, and judicious governance, serve as the linchpin for AI's widespread acceptance. A …
Exploring Motivators for Trust in the Dichotomy of Human-AI Trust Dynamics
This study analyses the dimensions of trust in artificial intelligence (AI), focusing on why a significant portion of the UK population demonstrates a higher level of trust in AI compared to humans. Conducted through a mixed-methods approach, this study gathered 894 responses, with 451 meeting the criteria for analysis. It utilised a combination of a six-step Likert-scale survey and open-ended questions to explore the psychological, sociocultural…
Brace for Impact
This study investigates the profound and multifaceted impacts of Artificial Intelligence (AI) and geopolitical developments on global dynamics by 2040. Utilising a Delphi process coupled with probabilistic modelling, the research constructs detailed scenarios that reveal the cascading effects of these emerging forces across economic, societal, and security domains. The findings underscore the transformative potential of AI, predicting significant…
Societal Perceptions and Acceptance of Virtual Humans
This article examines public perceptions of virtual humans across various contexts, including social media, business environments, and personal interactions. Using an experimental approach with 371 participants in the United Kingdom, this research explores how the disclosure of virtual human technology influences trust, performance perception, usage likelihood, and overall acceptance. Participants interacted with virtual humans in simulations, in…
How Elite Configurations Explain Shifts from Democracy to Authoritarian or Totalitarian Regimes
Attempting to predicting the formation of particular types of governance structures has been one of the central tasks of sociologists and political scientists. John Higley and Michael Burton argued that the configuration of elite groups in a society is an important predictor of the governance structure that develops in that society. The Higley-Burton theory outlines several ways in which the configuration of elites can predict the transformation …
Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing
In the conditions of digitalization, which has penetrated all spheres of human life and society, artificial intelligence (AI) and ultra-precise neural networks influence our thinking and form consumer demand and loyalty. Modern AI applications cover all the essential areas of activity: education, manufacturing, marketing, management, law, medicine, and e-commerce. The study aims to build a methodology for analyzing the influence of public opinion…
Perceptions and Acceptance of Artificial Intelligence
In this comprehensive study, insights from 1389 scholars across the US, UK, Germany, and Switzerland shed light on the multifaceted perceptions of artificial intelligence (AI). AI's burgeoning integration into everyday life promises enhanced efficiency and innovation. The Trustworthy AI principles by the European Commission, emphasising data safeguarding, security, and judicious governance, serve as the linchpin for AI's widespread acceptance. A …
Brace for Impact
This study investigates the profound and multifaceted impacts of Artificial Intelligence (AI) and geopolitical developments on global dynamics by 2040. Utilising a Delphi process coupled with probabilistic modelling, the research constructs detailed scenarios that reveal the cascading effects of these emerging forces across economic, societal, and security domains. The findings underscore the transformative potential of AI, predicting significant…
Exploring Motivators for Trust in the Dichotomy of Human-AI Trust Dynamics
This study analyses the dimensions of trust in artificial intelligence (AI), focusing on why a significant portion of the UK population demonstrates a higher level of trust in AI compared to humans. Conducted through a mixed-methods approach, this study gathered 894 responses, with 451 meeting the criteria for analysis. It utilised a combination of a six-step Likert-scale survey and open-ended questions to explore the psychological, sociocultural…
Societal Perceptions and Acceptance of Virtual Humans
This article examines public perceptions of virtual humans across various contexts, including social media, business environments, and personal interactions. Using an experimental approach with 371 participants in the United Kingdom, this research explores how the disclosure of virtual human technology influences trust, performance perception, usage likelihood, and overall acceptance. Participants interacted with virtual humans in simulations, in…
AI Tools in Society
The proliferation of artificial intelligence (AI) tools has transformed numerous aspects of daily life, yet its impact on critical thinking remains underexplored. This study investigates the relationship between AI tool usage and critical thinking skills, focusing on cognitive offloading as a mediating factor. Utilising a mixed-method approach, we conducted surveys and in-depth interviews with 666 participants across diverse age groups and educat…
Generative KI und (politik)wissenschaftliches Schreiben
AI and the Rise of Societal Bifurcation
Generative artificial intelligence increasingly mediates how individuals interpret information, perform cognitive tasks, and participate in economic and political life. While such systems promise efficiency and expanded access to knowledge, their societal effects are unevenly distributed. This article develops the concept of societal bifurcation to explain an emerging structural divergence between a cognitively resilient minority, capable of inte…
Sociology (5 works) · Ethics and Social Impacts of AI (4 works) · Psychology (4 works) · AI in Service Interactions (3 works) · Corporate governance (3 works) · Political science (3 works) · Politics (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Business (2 works)