Societal Perceptions and Acceptance of Virtual Humans

Trust and Ethics across Different Contexts

Bibliographic Data

ID5935205
AuthorsMichael Gerlich (0000-0003-4033-4403, SBS Swiss Business School, corresponding author)
Year2024
Volume13
Issue10
Pages516
Publication date2024-09-29
Open AccessYes
TypeARTICLE
VenueSocial Sciences (JOURNAL)
Journal identifiersISSN: 2076-0760 • E-ISSN: 2076-0760
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci13100516
OpenAlexW4402990777
LanguageEN
Citations received7
References cited44

This article examines public perceptions of virtual humans across various contexts, including social media, business environments, and personal interactions. Using an experimental approach with 371 participants in the United Kingdom, this research explores how the disclosure of virtual human technology influences trust, performance perception, usage likelihood, and overall acceptance. Participants interacted with virtual humans in simulations, initially unaware of their virtual nature, and then completed surveys to capture their perceptions before and after disclosure. The results indicate that trust and acceptance are higher in social media contexts, whereas business and general settings reveal significant negative shifts post-disclosure. Trust emerged as a critical factor influencing overall acceptance, with social media interactions maintaining higher levels of trust and performance perceptions than business environments and general interactions. A qualitative analysis of open-ended responses and follow-up interviews highlights concerns about transparency, security, and the lack of human touch. Participants expressed fears about data exploitation and the ethical implications of virtual human technology, particularly in business and personal settings. This study underscores the importance of ethical guidelines and transparent protocols to enhance the adoption of virtual humans in diverse sectors. These findings offer valuable insights for developers, marketers, and policymakers to optimise virtual human integration while addressing societal apprehensions, ultimately contributing to more effective and ethical deployment of virtual human technologies

Perception · Sociology · AI in Service Interactions · Ethics and Social Impacts of AI · Psychology · Social Psychology · Social Robot Interaction and HRI

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