Gina Lucia Taha
Biographic Data
| ID | 3567969 |
|---|---|
| NAME | Gina Lucia Taha |
| GIVEN NAMES | Gina Lucia |
| FAMILY NAME | Taha |
| SIGNATURE | TAHA G L |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Transforming a Financial Institution
Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank's transition to a business strategy based on understanding people's needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux
Mobility is more than a device
This case study on mobility in health care demonstrates how ethnography and design research helped Intel meet the business challenge of redressing market share. Ethnography enabled the team to assess the interplay between mobile devices and other hospital technologies, understand how they fit within or subverted existing practices, and document positive and negative features of the technology. Our deliverables not only answered the direct busines…
Mobility is more than a device
This case study on mobility in health care demonstrates how ethnography and design research helped Intel meet the business challenge of redressing market share. Ethnography enabled the team to assess the interplay between mobile devices and other hospital technologies, understand how they fit within or subverted existing practices, and document positive and negative features of the technology. Our deliverables not only answered the direct busines…
Transforming a Financial Institution
Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank's transition to a business strategy based on understanding people's needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux
Mobility is more than a device
This case study on mobility in health care demonstrates how ethnography and design research helped Intel meet the business challenge of redressing market share. Ethnography enabled the team to assess the interplay between mobile devices and other hospital technologies, understand how they fit within or subverted existing practices, and document positive and negative features of the technology. Our deliverables not only answered the direct busines…
Transforming a Financial Institution
Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank's transition to a business strategy based on understanding people's needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux
Business (2 works) · Computer Science (2 works) · Ethnography (2 works) · Knowledge management (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Business model (1 work) · Community Development and Social Impact (1 work) · Deliverable (1 work)