Transforming a Financial Institution
The Value of UX Professionals
Bibliographic Data
| ID | 5948755 |
|---|---|
| Authors | Erin O''Loughlin (Writer and storyteller for Experientia, a UX consultancy in Italy), Erin O'Loughlin (Writer and storyteller for Experientia, a UX consultancy in Italy), Gina Lucia Taha, Michele Visciola (0000-0003-4260-2213, President and one of the founding partners of Experientia) |
| Year | 2014 |
| Volume | 2014 |
| Issue | 1 |
| Pages | 254-266 |
| Publication date | 2014-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1559-8918.01031 |
| OpenAlex | W2013427509 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank's transition to a business strategy based on understanding people's needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux
Business · Business model · Ethnography · Institution · Knowledge management · Moderation · Political science · Public relations · Social science · Sociology · Value (mathematics · Community Development and Social Impact · Computer Science · Economic, financial, and policy analysis · Management and Organizational Studies · Psychology · Social Psychology · Marketing
| Citations per year | 0.1 |
|---|---|
| Citation span | 2016 - 2016 (1) |
| Highly cited | No |