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Yansheng Liu

Biographic Data

ID3589712
NAMEYansheng Liu
GIVEN NAMESYansheng
FAMILY NAMELiu
SIGNATURELIU Y
AFFILIATIONSPennsylvania State University
ORCID0000-0003-1571-1000
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Close to you

    Open Access•Yansheng Liu, Jingshi Kang et al.•ARTICLE•New Media & Society•2026•References: 38

    In 2022, the Chinese government implemented a policy requiring social media platforms to display approximate user location (province/municipality in China or country if abroad) on their posts, thus making location a visible cue. How does this cue affect readers’ perceptions of the source and content of the post? To investigate this, we conducted a four-condition (user location: Beijing vs. Guizhou vs. the United States vs. no location) between-su…

  • An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign

    Jessica Gall Myrick, Jin Chen et al.•ARTICLE•Health Communication•2024

    This study explored how social media users’ mocking of a public health campaign can affect other users’ emotions, cognitions, and behavioral intentions. Inspired by public mocking of the CDC’s “Say No to Raw Dough” campaign aiming to prevent food poisoning caused by eating raw flour-based products, this experiment (N = 681) employed a 2 (Public responses to a PSA: Mocking or serious) x 3 (Organizational response to public responses: Self-mocking,…

  • “After All, They Don’t Know Me” Exploring the Psychological Mechanisms of Toxic Behavior in Online Games

    Open Access•Yansheng Liu, Colin Agur•ARTICLE•Games and Culture•2023

    Toxic behavior is commonplace in online games and has negative consequences for players. Although previous studies have illustrated common types and features of in-game toxic behavior, it remains unclear what psychological mechanisms can explain why toxic behavior emerges and evolves in gaming environments. To fill this research gap, guided by Online Disinhibition Effect theory, this study applies a qualitative interview approach to understand wh…

  • The Proteus Effect

    Open Access•Yansheng Liu•ARTICLE•Games and Culture•2023•References: 10

    Avatars are an integral element in most virtual environments including virtual reality and video games, and the Proteus effect initially proposed by Yee and Bailenson (2007) is a framework that explains the psychological effects of individuals’ digital self-representation, which theorizes that the traits of avatars would affect individuals’ behavior and cognition accordingly. Although research on the Proteus effect has been fruitful over the year…

No prominent works on this page.

  • “After All, They Don’t Know Me” Exploring the Psychological Mechanisms of Toxic Behavior in Online Games

    Open Access•Yansheng Liu, Colin Agur•ARTICLE•Games and Culture•2023

    Toxic behavior is commonplace in online games and has negative consequences for players. Although previous studies have illustrated common types and features of in-game toxic behavior, it remains unclear what psychological mechanisms can explain why toxic behavior emerges and evolves in gaming environments. To fill this research gap, guided by Online Disinhibition Effect theory, this study applies a qualitative interview approach to understand wh…

  • The Proteus Effect

    Open Access•Yansheng Liu•ARTICLE•Games and Culture•2023•References: 10

    Avatars are an integral element in most virtual environments including virtual reality and video games, and the Proteus effect initially proposed by Yee and Bailenson (2007) is a framework that explains the psychological effects of individuals’ digital self-representation, which theorizes that the traits of avatars would affect individuals’ behavior and cognition accordingly. Although research on the Proteus effect has been fruitful over the year…

  • An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign

    Jessica Gall Myrick, Jin Chen et al.•ARTICLE•Health Communication•2024

    This study explored how social media users’ mocking of a public health campaign can affect other users’ emotions, cognitions, and behavioral intentions. Inspired by public mocking of the CDC’s “Say No to Raw Dough” campaign aiming to prevent food poisoning caused by eating raw flour-based products, this experiment (N = 681) employed a 2 (Public responses to a PSA: Mocking or serious) x 3 (Organizational response to public responses: Self-mocking,…

  • Close to you

    Open Access•Yansheng Liu, Jingshi Kang et al.•ARTICLE•New Media & Society•2026•References: 38

    In 2022, the Chinese government implemented a policy requiring social media platforms to display approximate user location (province/municipality in China or country if abroad) on their posts, thus making location a visible cue. How does this cue affect readers’ perceptions of the source and content of the post? To investigate this, we conducted a four-condition (user location: Beijing vs. Guizhou vs. the United States vs. no location) between-su…

Media Influence and Health (3 works) · Psychology (3 works) · Social Psychology (3 works) · Affect (linguistics (2 works) · Computer Science (2 works) · Impact of Technology on Adolescents (2 works) · Medicine (2 works) · Perception (2 works) · Social media (2 works) · Advertising (1 work)

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