Jiaying Liu
Biographic Data
| ID | 3602317 |
|---|---|
| NAME | Jiaying Liu |
| GIVEN NAMES | Jiaying |
| FAMILY NAME | Liu |
| SIGNATURE | LIU J |
| AFFILIATIONS | University of Georgia |
| ORCID | 0000-0001-8461-0954 |
| VERIFIED | Yes |
| TOTAL WORKS | 37 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 37 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
The threshold effect of green space-urban expansion allometric growth on healthy cities: A multi-city panel analysis
Online Social Influence and Traffic-Related Interpersonal Violence: The Conditional Effect of Prior Social Exposure on Aggressive Communication
Social media consumption can transmit normative cues that shape health behaviors, yet how different types of normative information on social media jointly influence perceived norms and behavioral intentions remains underexplored. This experimental study (N = 500) examined the separate and combined effects of descriptive and injunctive norm cues embedded in social media videos and comments on perceived norms and intentions to use aggressive commun…
Developing Active Pro-Environmental Campaign Messaging: Variations in Belief Themes by Physical Activity and Pro-Environmental Behavior Participation
Marine debris and litter are a global problem with human and environmental health impacts. Motivating individuals to engage in active pro-environmental behaviors (active PEB), such as picking up litter, requires messages that address salient beliefs about combining physical activity (PA) with pro-environmental action. This research draws on two national surveys of U.S. adults residing in coastal areas. In Study 1 ( N = 512) higher levels of past …
Can Algorithms Efficiently Identify Interpretable and Persuasive Message Features? An Agnostic Causal Machine Learning Approach
819). This agnostic approach discovered that messages emphasizing negative health consequences increased argument strength and message persuasiveness. In contrast, politicizing cues reduced the message persuasiveness of social media messages promoting COVID-19 vaccines. We discussed the strengths and limitations of this approach for future message effects research
BOPPPS model implementation and students' performance: A systematic literature review
Applications of instructional models are among the key factors in enhancing student performance. While the BOPPPS model is widely implemented, a thorough and systematic evaluation of its impact on student performance remains absent. This systematic review synthesized findings from 19 studies to explore the relationship between the BOPPPS model and student performance. Using the PRISMA, Studies were analyzed for research characteristics, focusing …
A systematic review on risk factors of dance injury in dance education and training
Modification Mechanisms of Descriptive Norm Perceptions Toward Vaping: The Role of Behavior Prevalence and Group Size in an Online Setting
We often rely on descriptive norm perceptions as a mental shortcut for decision making. However, less is known about how such perceptions are shaped and modified by our experiences in day-to-day life. The interactive nature of the current media environment offers opportunities for individuals to access others' health behavior choices through online user-generated content. Within a setting of online comment boards, the current study examined the d…
Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults
Online marketing of recreational cannabis products, particularly edibles, increasingly employs sensory appeals to attract adolescents and young adults (AYAs). Requiring cannabis warning labels (CWLs) on social media marketing posts is a potentially cost-effective intervention to improve health education and influence online word-of-mouth, an understudied outcome in warning label science. This study combined Structural Topic Modeling, supervised m…
Publication recommendation in incomplete networks based on graph learning
Vitexin alleviates MNNG-induced chronic atrophic gastritis via inhibiting NLRP3 inflammasome
Vitexin mitigates MNNG-induced CAG, and its protective effect is linked to the inhibition of NLRP3 inflammasome activation
The Influence of Motivation and Engagement on Knowledge and Behavioral Intentions: Information Learning on Social Media During Early Covid-19 Outbreak in China
Promising Campaign Themes to Promote Active Pro-Environmental Behaviors among U.S. Coastal Residents
Strategically designed messaging campaigns that encourage pro-environmental behaviors (PEB), such as collecting plastic debris along coastlines, can motivate individuals to address the escalating problem of marine plastic pollution. In this study, we employ a theory-driven, empirical method to recommend promising campaign themes for promoting active-PEB with a national sample of U.S. adults residing in coastal areas (N = 545). We present comprehe…
Visual attention and memory retention of cannabis warning labels: An Eye-Tracking Experiment With Young Adults
BACKGROUND: Cannabis use is rising among young adults, while their perceived risks are declining. Existing cannabis warning labels (CWLs), often dense, generic, and text-only, struggle to sustain attention or promote effective risk recognition. Drawing on construal-level theory, this study investigates whether the concreteness of textual and pictorial elements improves CWL effectiveness. PURPOSE: This study examines how specific (vs. generic) tex…
Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China
As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking …
Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China
Tobacco pictorial warnings could employ a variety of emotional appeals to enhance effectiveness; however, little research exists to guide the selection of discrete emotional appeals. Further, it remains unclear how contextual pro-smoking norms might influence the persuasive impacts of discrete emotional appeals within pictorial warnings, especially in China, where the overall smoking rate and social acceptance remain high. To fill these gaps, thi…
Not All Norm Information is the Same: Effects of Normative Content in the Media on Young People’s Perceptions of E-Cigarette and Tobacco Use Norms
Norm information in media can predict individuals’ norm perceptions and, ultimately, their behavior. Little research has examined how descriptive norm information manifests in media and impacts beliefs in the real world. Previously, using automated content analysis, we measured and examined longitudinal trends in two types of descriptive norm information, individual use depictions and population norms, pertaining to tobacco and e-cigarette use ac…
The Effects of Trust, Distrust, and Motivation on Information Behaviors: The Cases of GM Food and Food Additives in China
Food-related issues have recently become one of the most salient and controversial issues and have received increasing media and scholarly attention. This study examines the distinct effects of trust and distrust on the public’s information behaviors, specifically in the context of two food-related issues including GM food and food additives. This study employs a cross-sectional survey with 1,089 Chinese citizens. This study demonstrates that tru…
Leveraging Dynamic Norm Messages to Promote Counter-Normative Health Behaviors: The Moderating Role of Current and Future Injunctive Norms, Attitude and Self-Efficacy
Describing that many people perform a certain behavior has been known to increase people's behavioral intentions. However, the underlying premise is that the behavior must be high in prevalence. The present study examined whether describing low-prevalence behaviors (static norm) and framing low-prevalence behaviors as increasing in popularity across time (dynamic norm) may increase behavioral intentions in the context of getting the flu shot and …
Narrative Messages and the Use of Emotional Appeals on Endometriosis Screening Intention: The Mediating Role of Positive Affect
Endometriosis affects around 10% of women globally, yet the awareness and screening rates for this condition are relatively low. Utilizing an online survey-based experiment with a sample of 18-30-year-old young women ( N = 326), this study aimed to investigate the efficacy of narrative messages vs. non-narrative messages for promoting endometriosis screening intention, as well as to evaluate the effectiveness of hope appeal vs. fear appeal in nar…
The role of audience favorability in processing (un)familiar messages: A Heuristic-Systematic Model Perspective
Several mechanisms of processing (un)familiar messages-processing fluency, message fatigue, interest, and counterarguing-are documented but studied independently, preventing a holistic understanding of how we process (un)familiar messages. This research integrates these mechanisms under a coherent theoretical framework based on heuristic-systematic model and identifies which one becomes dominant as a joint function of message familiarity and audi…
The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes
In today’s complex media environment, does media coverage influence youth and young adults’ (YYA) tobacco use and intentions? We conceptualize the “public communication environment” and effect mediators, then ask whether over time variation in exogenously measured tobacco media coverage from mass and social media sources predicts daily YYA cigarette smoking intentions measured in a rolling nationally representative phone survey (N = 11,847 on 1,1…
Influence of online comments on smokers’ E-cigarette attitude: Opinion climate, review fraud, and resistance to persuasion
OBJECTIVE: This study examined the effect of online comments on smokers' attitude toward trying e-cigarettes. It also explored the effect of an unobtrusive forewarning in increasing smokers' resistance to online review fraud. DESIGN: 739 adult smokers participated in an experiment with a 2 comment valence (supportive vs. oppositional) x 3 comment deception warning (no warning vs. early warning vs. late warning) + 1 control (no comment) factorial …
Study and Application of Urban Aquatic Ecosystem Health Evaluation Index System in River Network Plain Area
The evaluation index system of urban aquatic ecosystem health is of great significance for the assessment and management of urban river networks, and for urban development planning. In this paper, the concept of urban aquatic ecosystem health was analyzed by the relationship between human, city and aquatic ecosystem, and its evaluation index system was established from environmental conditions, ecological construction, and social service. In addi…
From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOP…
Fitspiration on Instagram: Identifying Topic Clusters in User Comments to Posts with Objectification Features
This study aimed to examine features of objectified images in popular fitspiration accounts on social media, identify the most prevalent user discussion topics about these images, and investigate the linkages between specific objectification cues and discussion topics. We employed content analysis to identify gender-specific objectification elements in fitspiration images (N = 2,000) on Instagram and unsupervised topic modeling to uncover topics …
The influence of peer behavior as a function of social and cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation
Although the influence of peers on adolescent smoking should vary depending on social dynamics, there is a lack of understanding of which elements are most crucial and how this dynamic unfolds for smoking initiation and continuation across areas of the world. The present meta-analysis included 75 studies yielding 237 effect sizes that examined associations between peers' smoking and adolescents' smoking initiation and continuation with longitudin…
How do Online Comments Affect Perceived Descriptive Norms of E-Cigarette Use? The Role of Quasi-Statistical Sense, Valence Perceptions, and Exposure Dosage
By facilitating user participatory features such as online comments, digital media expand the means through which individuals can get access to others' behavior choices. This opens new research avenues in the pursuit of understanding how social influence operates in the virtual space. The current study examined whether anonymous others' behavior choices within the online comment board may affect viewers' descriptive norm perceptions in the real w…
Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes
Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in various contexts for the estimation of media exposure; however, systematic scrutiny of such measures is thin. This study aims to address the gap by syste…
InterBoxes: A social innovation in education in rural China
Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China
As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking …
Motivational barriers to retention of at-risk young adults in HIV-prevention interventions: Perceived pressure and efficacy
Multi-session HIV-prevention interventions are efficacious but depend on the retention of clients over time. In a sample of at-risk young adults (N = 386), we investigated three potential motivational barriers that might affect the likelihood of retention. Perceived pressure, perceived efficacy and fear and anxiety during the initial session were measured, along with demographic characteristics, partner characteristics, and HIV-related health kno…
Network Effects in the Academic Market: Mechanisms for Hiring and Placing PhDs in Communication (2007-2014)
We analyze hiring and placement dynamics across communication PhD programs using data collected in 2014. We assess changes compared to data collected in 2007, and identify factors that underlie the formation of recruitment ties. Our findings challenge prior conclusions that faculty-hiring patterns offer a proxy to the quality of doctoral education. Instead, we find evidence that the recruitment network results from interorganizational dynamics li…
Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study
Several message topic selection approaches propose that messages based on beliefs pretested and found to be more strongly associated with intentions will be more effective in changing population intentions and behaviors when used in a campaign. This study aimed to validate the underlying causal assumption of these approaches which rely on cross-sectional belief-intention associations. We experimentally tested whether messages addressing promising…
Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes
Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in various contexts for the estimation of media exposure; however, systematic scrutiny of such measures is thin. This study aims to address the gap by syste…
The influence of peer behavior as a function of social and cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation
Although the influence of peers on adolescent smoking should vary depending on social dynamics, there is a lack of understanding of which elements are most crucial and how this dynamic unfolds for smoking initiation and continuation across areas of the world. The present meta-analysis included 75 studies yielding 237 effect sizes that examined associations between peers' smoking and adolescents' smoking initiation and continuation with longitudin…
Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups
Background: This study used an audience segmentation and message targeting approach to identify three distinct smoker groups-Older Freedom Smokers (OFS), Reluctant Smokers (RS), and Young Enthusiasts (YE)-and examined whether an electronic nicotine delivery systems (ENDS) message targeting each smoker group (targeted message) was associated with more health-enhancing outcomes than messages targeting other groups (nontargeted messages). Methods: A…
How do Online Comments Affect Perceived Descriptive Norms of E-Cigarette Use? The Role of Quasi-Statistical Sense, Valence Perceptions, and Exposure Dosage
By facilitating user participatory features such as online comments, digital media expand the means through which individuals can get access to others' behavior choices. This opens new research avenues in the pursuit of understanding how social influence operates in the virtual space. The current study examined whether anonymous others' behavior choices within the online comment board may affect viewers' descriptive norm perceptions in the real w…
Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis
Media content can shape people’s descriptive norm perceptions by presenting either population-level prevalence information or descriptions of individuals’ behaviors. Supervised machine learning and crowdsourcing can be combined to answer new, theoretical questions about the ways in which normative perceptions form and evolve through repeated, incidental exposure to normative mentions emanating from the media environment. Applying these methods, t…
InterBoxes: A social innovation in education in rural China
Fitspiration on Instagram: Identifying Topic Clusters in User Comments to Posts with Objectification Features
This study aimed to examine features of objectified images in popular fitspiration accounts on social media, identify the most prevalent user discussion topics about these images, and investigate the linkages between specific objectification cues and discussion topics. We employed content analysis to identify gender-specific objectification elements in fitspiration images (N = 2,000) on Instagram and unsupervised topic modeling to uncover topics …
The Dilemma of Correcting Nicotine Misperceptions: Nicotine Replacement Therapy versus Electronic Cigarettes
Many people overestimate the health risks associated with nicotine, mistakenly perceiving nicotine as the main carcinogen in cigarettes and a leading cause of smoking-related diseases. Health professionals have been calling for public education programs to correct nicotine misperceptions in the hope that a lower risk perception of nicotine could encourage the use of nicotine replacement therapy (NRT). However, a lower risk perception of nicotine …
Deliberation and Valence as Dissociable Components of Counterarguing among Smokers: Evidence from Neuroimaging and Quantitative Linguistic Analysis
Counterarguing is a key obstacle to successful persuasion. However, the difficulty of directly measuring counterarguing during message exposure limits knowledge of the underlying mechanisms. The current study combines neuroimaging and linguistic measures to unpack neurocognitive and psychological mechanisms associated with counterarguing among a sample of established smokers in response to anti-smoking messaging. We capture participants' neural a…
Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media
This study examines the influential factors posited by the Spiral of Silence Theory (SoS) in shaping people's perceptions of the overall public opinion towards food safety issues in China and their willingness to speak out. Two highly controversial issues, including genetically modified (GM) food and food additives, are examined. Using an online opt-in panel in China, we collected survey responses from a total of 1089 respondents, with a comparab…
The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes
In today’s complex media environment, does media coverage influence youth and young adults’ (YYA) tobacco use and intentions? We conceptualize the “public communication environment” and effect mediators, then ask whether over time variation in exogenously measured tobacco media coverage from mass and social media sources predicts daily YYA cigarette smoking intentions measured in a rolling nationally representative phone survey (N = 11,847 on 1,1…
Influence of online comments on smokers’ E-cigarette attitude: Opinion climate, review fraud, and resistance to persuasion
OBJECTIVE: This study examined the effect of online comments on smokers' attitude toward trying e-cigarettes. It also explored the effect of an unobtrusive forewarning in increasing smokers' resistance to online review fraud. DESIGN: 739 adult smokers participated in an experiment with a 2 comment valence (supportive vs. oppositional) x 3 comment deception warning (no warning vs. early warning vs. late warning) + 1 control (no comment) factorial …
Study and Application of Urban Aquatic Ecosystem Health Evaluation Index System in River Network Plain Area
The evaluation index system of urban aquatic ecosystem health is of great significance for the assessment and management of urban river networks, and for urban development planning. In this paper, the concept of urban aquatic ecosystem health was analyzed by the relationship between human, city and aquatic ecosystem, and its evaluation index system was established from environmental conditions, ecological construction, and social service. In addi…
From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOP…
Leveraging Dynamic Norm Messages to Promote Counter-Normative Health Behaviors: The Moderating Role of Current and Future Injunctive Norms, Attitude and Self-Efficacy
Describing that many people perform a certain behavior has been known to increase people's behavioral intentions. However, the underlying premise is that the behavior must be high in prevalence. The present study examined whether describing low-prevalence behaviors (static norm) and framing low-prevalence behaviors as increasing in popularity across time (dynamic norm) may increase behavioral intentions in the context of getting the flu shot and …
Narrative Messages and the Use of Emotional Appeals on Endometriosis Screening Intention: The Mediating Role of Positive Affect
Endometriosis affects around 10% of women globally, yet the awareness and screening rates for this condition are relatively low. Utilizing an online survey-based experiment with a sample of 18-30-year-old young women ( N = 326), this study aimed to investigate the efficacy of narrative messages vs. non-narrative messages for promoting endometriosis screening intention, as well as to evaluate the effectiveness of hope appeal vs. fear appeal in nar…
The role of audience favorability in processing (un)familiar messages: A Heuristic-Systematic Model Perspective
Several mechanisms of processing (un)familiar messages-processing fluency, message fatigue, interest, and counterarguing-are documented but studied independently, preventing a holistic understanding of how we process (un)familiar messages. This research integrates these mechanisms under a coherent theoretical framework based on heuristic-systematic model and identifies which one becomes dominant as a joint function of message familiarity and audi…
Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China
Tobacco pictorial warnings could employ a variety of emotional appeals to enhance effectiveness; however, little research exists to guide the selection of discrete emotional appeals. Further, it remains unclear how contextual pro-smoking norms might influence the persuasive impacts of discrete emotional appeals within pictorial warnings, especially in China, where the overall smoking rate and social acceptance remain high. To fill these gaps, thi…
Not All Norm Information is the Same: Effects of Normative Content in the Media on Young People’s Perceptions of E-Cigarette and Tobacco Use Norms
Norm information in media can predict individuals’ norm perceptions and, ultimately, their behavior. Little research has examined how descriptive norm information manifests in media and impacts beliefs in the real world. Previously, using automated content analysis, we measured and examined longitudinal trends in two types of descriptive norm information, individual use depictions and population norms, pertaining to tobacco and e-cigarette use ac…
The Effects of Trust, Distrust, and Motivation on Information Behaviors: The Cases of GM Food and Food Additives in China
Food-related issues have recently become one of the most salient and controversial issues and have received increasing media and scholarly attention. This study examines the distinct effects of trust and distrust on the public’s information behaviors, specifically in the context of two food-related issues including GM food and food additives. This study employs a cross-sectional survey with 1,089 Chinese citizens. This study demonstrates that tru…
BOPPPS model implementation and students' performance: A systematic literature review
Applications of instructional models are among the key factors in enhancing student performance. While the BOPPPS model is widely implemented, a thorough and systematic evaluation of its impact on student performance remains absent. This systematic review synthesized findings from 19 studies to explore the relationship between the BOPPPS model and student performance. Using the PRISMA, Studies were analyzed for research characteristics, focusing …
A systematic review on risk factors of dance injury in dance education and training
Psychology (25 works) · Social Psychology (18 works) · Behavioral Health and Interventions (14 works) · Media Influence and Health (12 works) · Political science (12 works) · Computer Science (11 works) · Medicine (11 works) · Perception (10 works) · Social media (8 works) · Geography (7 works)