The role of audience favorability in processing (un)familiar messages
A Heuristic-Systematic Model Perspective
Bibliographic Data
| ID | 2236440 |
|---|---|
| Authors | Jiyeon So (0000-0003-2270-4490, Yonsei University, corresponding author), Jiaying Liu (0000-0001-8461-0954, University of Georgia) |
| Year | 2023 |
| Volume | 49 |
| Issue | 4 |
| Pages | 383-395 |
| Publication date | 2023-09-25 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/hcr/hqad024 |
| PMID | 37753316 |
| OpenAlex | W4380371261 |
| Language | EN |
| Citations received | 7 |
| References cited | 36 |
Several mechanisms of processing (un)familiar messages-processing fluency, message fatigue, interest, and counterarguing-are documented but studied independently, preventing a holistic understanding of how we process (un)familiar messages. This research integrates these mechanisms under a coherent theoretical framework based on heuristic-systematic model and identifies which one becomes dominant as a joint function of message familiarity and audience favorability. Across two studies concerning social distancing (Study 1; N = 412) and smoking (Study 2; N = 300), message fatigue and counterarguing were heightened in unfavorable audiences processing familiar and unfamiliar messages, respectively. Interest was dominant among favorable audiences processing unfamiliar messages in Study 2. Processing fluency was not heightened under any conditions. In models testing mediational capacities of the four mechanisms simultaneously, message fatigue and interest were significant mediators of the effects of audience favorability and message familiarity on persuasion, respectively. This research underscores the importance of considering audience favorability when studying the effects of message familiarity
Cognitive psychology · Construal level theory · Coronavirus disease 2019 (COVID-19 · Distancing · Fluency · Function (biology · Perspective (graphical · Persuasion · Processing fluency · Behavioral Health and Interventions · Computer Science · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology
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Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes
On the Impact of Chronic Message Fatigue on Informational and Behavioral Outcomes
Conflict, arousal, and curiosity.
The Truth About the Truth
Polarization and public health
Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages
Measuring Processing Fluency
Uniting the Tribes of Fluency to Form a Metacognitive Nation
How Message Fatigue toward Health Messages Leads to Ineffective Persuasive Outcomes
Stages and processes of self-change of smoking
Statistical Power Analysis
Your health vs. my liberty
Unintended Effects of Health Communication Campaigns
Helpful or Harmful? How Frequent Repetition Affects Perceived Statement Credibility
If It's Difficult to Pronounce, It Must Be Risky
Message fatigue beyond the health message context
How to Handle Opposing Arguments in Persuasive Messages
What Is Interesting? Exploring the Appraisal Structure of Interest
How Can We Tell When a Heuristic Has Been Used? Design and Analysis Strategies for Capturing the Operation of Heuristics
Message fatigue
Again and again (and again)
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
Explaining the Effects of Narrative in an Entertainment Television Program
When Morality Opposes Justice
| Unique citing works | 7 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |