Eric Arnould
Biographic Data
| ID | 3617016 |
|---|---|
| NAME | Eric Arnould |
| GIVEN NAMES | Eric |
| FAMILY NAME | Arnould |
| SIGNATURE | ARNOULD E |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Consumer fetish
Commercial ethnography has become an important activity for accessing the lived experiences of consumers that are constructed as "others" that firms have to discover and manage. In organizational contexts where the necessity to accumulate organizational knowledge about markets have become paramount, the figure of the "consumer" has become a quasi-magical object bestowed with the aura of the real, a fetish that comes to stand for the market, and s…
Emerging Practices for Renewal
Consumer fetish
Commercial ethnography has become an important activity for accessing the lived experiences of consumers that are constructed as "others" that firms have to discover and manage. In organizational contexts where the necessity to accumulate organizational knowledge about markets have become paramount, the figure of the "consumer" has become a quasi-magical object bestowed with the aura of the real, a fetish that comes to stand for the market, and s…
Emerging Practices for Renewal
Consumer fetish
Commercial ethnography has become an important activity for accessing the lived experiences of consumers that are constructed as "others" that firms have to discover and manage. In organizational contexts where the necessity to accumulate organizational knowledge about markets have become paramount, the figure of the "consumer" has become a quasi-magical object bestowed with the aura of the real, a fetish that comes to stand for the market, and s…
Anthropology (2 works) · Computer Science (2 works) · Ethnography (2 works) · Sociology (2 works) · Anthropology: Ethics, History, Culture (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Citation (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Homelessness and Social Issues (1 works)