Consumer fetish
Bibliographic Data
| ID | 5948282 |
|---|---|
| Authors | Eric Arnould, Julien Cayla (0000-0003-3447-6149) |
| Year | 2013 |
| Volume | 2013 |
| Issue | 1 |
| Pages | 386-404 |
| Publication date | 2013-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1559-8918.2013.00032.x |
| OpenAlex | W4238452880 |
| Language | EN |
| Citations received | 3 |
| References cited | 34 |
Commercial ethnography has become an important activity for accessing the lived experiences of consumers that are constructed as "others" that firms have to discover and manage. In organizational contexts where the necessity to accumulate organizational knowledge about markets have become paramount, the figure of the "consumer" has become a quasi-magical object bestowed with the aura of the real, a fetish that comes to stand for the market, and symbolizes the firm's effective orientation towards the market. In this paper we demonstrate how the anthropological concept of the fetish may be usefully employed in understanding the nature of this process, whereby the voices and images of consumers are endowed with power within organizational contexts. Consumer fetish is at once a quasi object and a manifestation of analogical knowledge
Business · Ethnography · Object (grammar · Power (physics · Process (computing · Sociology · Anthropology · Anthropology: Ethics, History, Culture · Computer Science · Consumer Behavior in Brand Consumption and Identification · Management and Organizational Studies · Artificial Intelligence
Writing Culture
The Taste of Ethnographic Things
Beyond Neopositivists, Romantics, and Localists
The Unmanageable Consumer
À propos de Par-delà nature et culture
The Consumer Society
The Problem of the Fetish, I
African Objects and the Idea of Fetish
The Problem of the Fetish, II
On Method in Consumer Research
Toward An Anthropological Theory of Value
Fetishism
Quasi-objects, Cult Objects and Fashion Objects
History and Significance of the Emic/Etic Distinction
How Does Organizational Identification Form? A Consumer Behavior Perspective
Making Magic
Asian Brands and the Shaping of a Transnational Imagined Community
The Sweetness of Salvation
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2014 - 2020 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |