Ruobing Li
Biographic Data
| ID | 3619580 |
|---|---|
| NAME | Ruobing Li |
| GIVEN NAMES | Ruobing |
| FAMILY NAME | Li |
| SIGNATURE | LI R |
| AFFILIATIONS | Stony Brook University |
| ORCID | 0000-0002-6526-6497 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The Role of Subjective Norm in Persuasion Through the Restoration of Personal Freedom
Human behavior is largely influenced by social norms. While the social norm approach is frequently used in public health campaigns, their effectiveness is inconsistent. This study investigated the role of normative reactance - the amplification of subjective norms as a means of restoring threatened freedom - across two health behaviors: college drinking and STD testing. A 2 (message threat: low vs. high) × 2 (health topic: college drinking vs. ST…
Effect of Self-Sacrificial Leadership on Organizational Identity and Employee Retention During Crisis
This mixed-method investigation forays into the influence mechanism of self-sacrificial leadership on employees’ retention intention in exhibition enterprises under crises. In study 1 (the qualitative inquiry), in-depth interviews with 20 employees were conducted, and a process mechanism model was constructed on how self-sacrificial leadership affects employee retention intention, following a story line of “action strategy→phenomenon→result.” In …
Meme magic
Promoting Well‐Being Sustainability Through Voluntary Association Participation
Promoting well‐being for all at all ages has become an important sustainable development goal for the United Nations. Although participation in voluntary associations (VAs) is widely considered an effective means of enhancing subjective well‐being (SWB), heterogeneity within VAs and their differential effects on SWB have been largely overlooked. Using World Values Survey (WVS) data from 72,319 individuals in 55 nations, this study investigated ho…
Racial Influences, Social Media Usage, and Vaccine Hesitancy
Impact of direct experience on disaster preparedness and evacuation
Fear of Covid-19
315). Results showed that participants' media exposure frequency and their perceived valence of interpersonal communication predicted their fear of COVID-19 at both waves, and fear at wave 1 further motivated higher frequency of media and interpersonal communication as well as strengthened perceptions that their interpersonal conversations emphasized the danger aspect of COVID-19 at wave 2. Counterarguing was effective in down-regulating individu…
Can Interactive Media Attenuate Psychological Reactance to Health Messages? A Study of the Role Played by User Commenting and Audience Metrics in Persuasion
Health advocacy messages can generate psychological reactance and lead to message rejection. Could we offset this negative outcome by providing more agency and interactivity to message receivers? Are individuals more likely to be receptive if health campaigns provided them an opportunity to comment on the advocacy messages? Will they be more likely to follow the advocated behavior if a lot of other receivers have expressed approval of those messa…
The Impact of Behavioral Topic on Psychological Reactance
Psychological reactance theory (PRT) proposes that the importance of freedom, along with threat to freedom and receiver personality trait, impacts the arousal of psychological reactance and the subsequent freedom restoration. This paper presents a 2 (threat: low vs. high) × 3 (source: the CDC, victim of the health issue vs. AI) × 2 (health topic: college drinking vs. STD) between-subjects experiment (N = 765) to test the potential effects of topi…
Social Worker Turnover under the Lump Sum Grant Subvention System in Hong Kong
Increasing turnovers of social workers under the managerialist system of service subvention in Hong Kong have aroused much concern, but systematic and evidence-based investigation of the problem remains limited, particularly at the organisational level. Using organisation-level data collected from the managers of 101 service organisations, this study examines how organisational characteristics and management practices associate with the turnover …
Fear of Zika
This study examined the relationship between information seeking and fear during the Zika-induced global health crisis. A longitudinal survey of women in the Southern U.S. (N = 306) was conducted in 2016, beginning just days after the World Health Organization declared Zika a global crisis. The data showed that time 1 fear stimulated information seeking at time 2 and that time 2 information seeking caused fear at time 3. This pattern held regardl…
The myth of organization autonomy
Adopting the principles of managerialism, the Lump Sum Grant Subvention System in Hong Kong grants service organizations autonomy to deploy resources. Using organization‐ and individual‐level survey data, this article examines the salaries of social workers under the managerialist subvention system and investigates its impacts on frontline service professionals. We found that when service organizations adopted flexible employment terms to hire so…
Analysis of Environmental Activities for Developing Public Health Investments and Policies
The design of elements which exert pivotal effects on leisurely physical activity (LPA) in open space is an important part of urban development. However, little research has been done about the influence and discrepancies of those elements in different types of open space. To research these issues and to guide the design of urban open space, a survey from 8 open spaces (2 curtilage, 2 neighborhood squares (NS), 2 parks, and 2 campus) is conducted…
A Tale of Two Sources in Native Advertising
In the strategic communication field, native advertising has been hailed as the next big trend. However, this type of marketing technique may negatively affect the perceptions of brands as well as media outlets that provide such content due to its obscurity of persuasive intent and ambiguity of the content source. The current study examined these issues by conducting a 2 (priming: presence vs. absence) × 2 (media credibility: high vs. low) × 2 (c…
Impact of Narratives on Persuasion in Health Communication
A Tale of Two Sources in Native Advertising
In the strategic communication field, native advertising has been hailed as the next big trend. However, this type of marketing technique may negatively affect the perceptions of brands as well as media outlets that provide such content due to its obscurity of persuasive intent and ambiguity of the content source. The current study examined these issues by conducting a 2 (priming: presence vs. absence) × 2 (media credibility: high vs. low) × 2 (c…
Social Worker Turnover under the Lump Sum Grant Subvention System in Hong Kong
Increasing turnovers of social workers under the managerialist system of service subvention in Hong Kong have aroused much concern, but systematic and evidence-based investigation of the problem remains limited, particularly at the organisational level. Using organisation-level data collected from the managers of 101 service organisations, this study examines how organisational characteristics and management practices associate with the turnover …
Impact of Narratives on Persuasion in Health Communication
A Tale of Two Sources in Native Advertising
In the strategic communication field, native advertising has been hailed as the next big trend. However, this type of marketing technique may negatively affect the perceptions of brands as well as media outlets that provide such content due to its obscurity of persuasive intent and ambiguity of the content source. The current study examined these issues by conducting a 2 (priming: presence vs. absence) × 2 (media credibility: high vs. low) × 2 (c…
Analysis of Environmental Activities for Developing Public Health Investments and Policies
The design of elements which exert pivotal effects on leisurely physical activity (LPA) in open space is an important part of urban development. However, little research has been done about the influence and discrepancies of those elements in different types of open space. To research these issues and to guide the design of urban open space, a survey from 8 open spaces (2 curtilage, 2 neighborhood squares (NS), 2 parks, and 2 campus) is conducted…
Fear of Zika
This study examined the relationship between information seeking and fear during the Zika-induced global health crisis. A longitudinal survey of women in the Southern U.S. (N = 306) was conducted in 2016, beginning just days after the World Health Organization declared Zika a global crisis. The data showed that time 1 fear stimulated information seeking at time 2 and that time 2 information seeking caused fear at time 3. This pattern held regardl…
The myth of organization autonomy
Adopting the principles of managerialism, the Lump Sum Grant Subvention System in Hong Kong grants service organizations autonomy to deploy resources. Using organization‐ and individual‐level survey data, this article examines the salaries of social workers under the managerialist subvention system and investigates its impacts on frontline service professionals. We found that when service organizations adopted flexible employment terms to hire so…
Fear of Covid-19
315). Results showed that participants' media exposure frequency and their perceived valence of interpersonal communication predicted their fear of COVID-19 at both waves, and fear at wave 1 further motivated higher frequency of media and interpersonal communication as well as strengthened perceptions that their interpersonal conversations emphasized the danger aspect of COVID-19 at wave 2. Counterarguing was effective in down-regulating individu…
Can Interactive Media Attenuate Psychological Reactance to Health Messages? A Study of the Role Played by User Commenting and Audience Metrics in Persuasion
Health advocacy messages can generate psychological reactance and lead to message rejection. Could we offset this negative outcome by providing more agency and interactivity to message receivers? Are individuals more likely to be receptive if health campaigns provided them an opportunity to comment on the advocacy messages? Will they be more likely to follow the advocated behavior if a lot of other receivers have expressed approval of those messa…
The Impact of Behavioral Topic on Psychological Reactance
Psychological reactance theory (PRT) proposes that the importance of freedom, along with threat to freedom and receiver personality trait, impacts the arousal of psychological reactance and the subsequent freedom restoration. This paper presents a 2 (threat: low vs. high) × 3 (source: the CDC, victim of the health issue vs. AI) × 2 (health topic: college drinking vs. STD) between-subjects experiment (N = 765) to test the potential effects of topi…
Social Worker Turnover under the Lump Sum Grant Subvention System in Hong Kong
Increasing turnovers of social workers under the managerialist system of service subvention in Hong Kong have aroused much concern, but systematic and evidence-based investigation of the problem remains limited, particularly at the organisational level. Using organisation-level data collected from the managers of 101 service organisations, this study examines how organisational characteristics and management practices associate with the turnover …
Impact of direct experience on disaster preparedness and evacuation
The Role of Subjective Norm in Persuasion Through the Restoration of Personal Freedom
Human behavior is largely influenced by social norms. While the social norm approach is frequently used in public health campaigns, their effectiveness is inconsistent. This study investigated the role of normative reactance - the amplification of subjective norms as a means of restoring threatened freedom - across two health behaviors: college drinking and STD testing. A 2 (message threat: low vs. high) × 2 (health topic: college drinking vs. ST…
Effect of Self-Sacrificial Leadership on Organizational Identity and Employee Retention During Crisis
This mixed-method investigation forays into the influence mechanism of self-sacrificial leadership on employees’ retention intention in exhibition enterprises under crises. In study 1 (the qualitative inquiry), in-depth interviews with 20 employees were conducted, and a process mechanism model was constructed on how self-sacrificial leadership affects employee retention intention, following a story line of “action strategy→phenomenon→result.” In …
Meme magic
Promoting Well‐Being Sustainability Through Voluntary Association Participation
Promoting well‐being for all at all ages has become an important sustainable development goal for the United Nations. Although participation in voluntary associations (VAs) is widely considered an effective means of enhancing subjective well‐being (SWB), heterogeneity within VAs and their differential effects on SWB have been largely overlooked. Using World Values Survey (WVS) data from 72,319 individuals in 55 nations, this study investigated ho…
Racial Influences, Social Media Usage, and Vaccine Hesitancy
Political science (9 works) · Psychology (9 works) · Business (7 works) · Social Psychology (7 works) · Sociology (6 works) · Media Influence and Health (5 works) · Medicine (5 works) · Behavioral Health and Interventions (4 works) · Computer Science (4 works) · Public health (4 works)