Jisu Huh
Biographic Data
| ID | 3620113 |
|---|---|
| NAME | Jisu Huh |
| GIVEN NAMES | Jisu |
| FAMILY NAME | Huh |
| SIGNATURE | HUH J |
| AFFILIATIONS | University of Minnesota |
| ORCID | 0000-0003-2559-1954 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 27 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Qualitative differences in young Asian Australians’ relationships with social media influencers: The impact of identity match and implications for influencer marketing
Introduction to Computational Advertising Research Methodology Themed Issue
The availability of massively large digital trace data that advertising campaigns and consumers leave behind, the rapid expansion of computing capacities, and technological advancements have had tr
Urgent topics for advertising research: Addressing critical gaps in the literature
This article examined advertising research topics categorized by connections and tensions between central actors in the advertising ecosystem (advertising industry and advertisers) and other key actors. From a bibliometric analysis of original research articles published in the top three advertising journals during the past 20 years, topical areas were identified where research has been lacking. These topics included: (1) issues at the connection…
ChatGPT, AI Advertising, and Advertising Research and Education
Future of the Journal of Advertising in the Rapidly Changing World
Journal of Advertising Research Quality and Ethics Guidelines
Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach
This study examined the influence of consumers’ temporary affective states during ad exposure on their engagement with different types of ads that are categorized based on theoretically derived attention-grabbing characteristics. A computational research approach was used, cross-analyzing proxy measures of real-time affective fluctuation of viewers during the 2019 Super Bowl broadcast and their tweets regarding the ads aired during the Super Bowl…
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond
This special section marks the end of the 50th year of publications for the Journal of Advertising (JA) and the beginning of what we hope will be a "reimagined" future for advertising research. Whe
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer and (2) attitudes toward the reviewer and the sponsoring brand. An online experiment revealed several key effects of sponsorship disclosure and disclosure message types. Overall, sponsorship disclosure mess…
Relationship between Citizen-Eyewitness Images and Audience Engagement with News
This study explores the extent to which U.S. newspaper organizations incorporate images captured by private citizens into their news articles as an audience engagement strategy, and examines the relationship between the extent to which citizen-eyewitness images are incorporated in the news and audience news engagement. By conducting a machine-coding analysis of news images and analyzing user behavioral data on Twitter, this study found that U.S. …
You reap where you sow: A trust-based approach to initial seeding for viral advertising
This study examines the role of source trust in viral ad diffusion, specifically the impact of source trust on the reach and speed of ad diffusion. It tests the feasibility of using computer-algorithm-generated social media metrics, indicating the degree to which each person is trusted by others within a social network, for trust-based viral ad seeding strategy, and future research on viral advertising. Applying trust theory and the computational…
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
To advance the emerging research field of computational advertising this article describes the new computational advertising ecosystem, identifies key actors within it and interactions among them, and discusses future research agendas. Specifically, we propose systematic conceptualization for the redefined advertising industry, consumers, government, and technology environmental factors, and discuss emerging and anticipated tensions that arise in…
Advancing Computational Advertising: Conceptualization of the Field and Future Directions
This editorial introduces the special section on Advances in Computational Advertising. We define computational advertising, as well as discuss the historical background and conceptualization of the computational advertising field. We describe the unique thought leadership forum (TLF) model that was developed to facilitate new research collaboration among scholars from varying academic disciplines, methodological and disciplinary perspectives, an…
Advertising in Health Communication
Detecting Winnifred Eaton
This essay resituates Winnifred Eaton's legacy through the genres of detective fiction and the passing narrative. As a founding figure of Asian American fiction who relied on the trope of racial and ethnic passing in both her professional life and in her Japanese romances, Eaton was familiar with the rules of genre. As such, she practiced and promoted a type of undetection in her Japanese romances through which she reveals the tension between det…
Parental mediation of teenagers’ video game playing: Antecedents and consequences
This study analyzed nationally representative survey data of teenagers and parents in the USA to investigate parental mediation of teenagers’ video game playing and its influence on various types of teenagers’ gaming behaviors. Three forms of parental mediation of video game playing were examined: co-playing, game rating checking, and stopping children from playing games. A weak and negative correlation was found between teenagers’ age and parent…
Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim
This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical proble…
Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising
This article explores the second-person effect in direct-to-consumer prescription drug advertising. The authors examine the conceptual and operational definitions of the second-person effect, empirically testing Neuwirth and Frederick's operational definition of the second-person effect (the additive term); determine predictors of the second-person effect; and extend the findings of the Neuwirth and Frederick study regarding the relationship betw…
Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects
Annual Enrollment Report: Graduate and Undergraduate Enrollments Increase Sharply
Enrollments at both the graduate and undergraduate level increased in the autumn of 2002, resulting in the largest number of students enrolled in journalism and mass communication ever. The growth in graduate enrollment follows a period of decline, while the increase in undergraduate enrollment continues a pattern of growth. The percentage of undergraduates enrolled who were female increased slightly, as did the percentage of students who were Af…
Predictors of Diversification of Journalism & Mass Communication Faculties 1989–1998
The percentage of faculty in journalism and mass communication programs who are women is increasing, but the change is so gradual that, at the present rate, it will be around the year 2035 before the faculty looks like the students enrolled in journalism and mass communication programs today in terms of gender. The situation is much the same in terms of race and ethnicity. Growth in the percentage of faculty who are not white is such that, at the…
Parental mediation of teenagers’ video game playing: Antecedents and consequences
This study analyzed nationally representative survey data of teenagers and parents in the USA to investigate parental mediation of teenagers’ video game playing and its influence on various types of teenagers’ gaming behaviors. Three forms of parental mediation of video game playing were examined: co-playing, game rating checking, and stopping children from playing games. A weak and negative correlation was found between teenagers’ age and parent…
Predictors of Diversification of Journalism & Mass Communication Faculties 1989–1998
The percentage of faculty in journalism and mass communication programs who are women is increasing, but the change is so gradual that, at the present rate, it will be around the year 2035 before the faculty looks like the students enrolled in journalism and mass communication programs today in terms of gender. The situation is much the same in terms of race and ethnicity. Growth in the percentage of faculty who are not white is such that, at the…
Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects
Annual Enrollment Report: Graduate and Undergraduate Enrollments Increase Sharply
Enrollments at both the graduate and undergraduate level increased in the autumn of 2002, resulting in the largest number of students enrolled in journalism and mass communication ever. The growth in graduate enrollment follows a period of decline, while the increase in undergraduate enrollment continues a pattern of growth. The percentage of undergraduates enrolled who were female increased slightly, as did the percentage of students who were Af…
Relationship between Citizen-Eyewitness Images and Audience Engagement with News
This study explores the extent to which U.S. newspaper organizations incorporate images captured by private citizens into their news articles as an audience engagement strategy, and examines the relationship between the extent to which citizen-eyewitness images are incorporated in the news and audience news engagement. By conducting a machine-coding analysis of news images and analyzing user behavioral data on Twitter, this study found that U.S. …
Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim
This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical proble…
Annual Enrollment Report: Graduate and Undergraduate Enrollments Increase Sharply
Enrollments at both the graduate and undergraduate level increased in the autumn of 2002, resulting in the largest number of students enrolled in journalism and mass communication ever. The growth in graduate enrollment follows a period of decline, while the increase in undergraduate enrollment continues a pattern of growth. The percentage of undergraduates enrolled who were female increased slightly, as did the percentage of students who were Af…
Predictors of Diversification of Journalism & Mass Communication Faculties 1989–1998
The percentage of faculty in journalism and mass communication programs who are women is increasing, but the change is so gradual that, at the present rate, it will be around the year 2035 before the faculty looks like the students enrolled in journalism and mass communication programs today in terms of gender. The situation is much the same in terms of race and ethnicity. Growth in the percentage of faculty who are not white is such that, at the…
Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects
Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising
This article explores the second-person effect in direct-to-consumer prescription drug advertising. The authors examine the conceptual and operational definitions of the second-person effect, empirically testing Neuwirth and Frederick's operational definition of the second-person effect (the additive term); determine predictors of the second-person effect; and extend the findings of the Neuwirth and Frederick study regarding the relationship betw…
Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim
This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical proble…
Parental mediation of teenagers’ video game playing: Antecedents and consequences
This study analyzed nationally representative survey data of teenagers and parents in the USA to investigate parental mediation of teenagers’ video game playing and its influence on various types of teenagers’ gaming behaviors. Three forms of parental mediation of video game playing were examined: co-playing, game rating checking, and stopping children from playing games. A weak and negative correlation was found between teenagers’ age and parent…
Detecting Winnifred Eaton
This essay resituates Winnifred Eaton's legacy through the genres of detective fiction and the passing narrative. As a founding figure of Asian American fiction who relied on the trope of racial and ethnic passing in both her professional life and in her Japanese romances, Eaton was familiar with the rules of genre. As such, she practiced and promoted a type of undetection in her Japanese romances through which she reveals the tension between det…
Advertising in Health Communication
You reap where you sow: A trust-based approach to initial seeding for viral advertising
This study examines the role of source trust in viral ad diffusion, specifically the impact of source trust on the reach and speed of ad diffusion. It tests the feasibility of using computer-algorithm-generated social media metrics, indicating the degree to which each person is trusted by others within a social network, for trust-based viral ad seeding strategy, and future research on viral advertising. Applying trust theory and the computational…
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
To advance the emerging research field of computational advertising this article describes the new computational advertising ecosystem, identifies key actors within it and interactions among them, and discusses future research agendas. Specifically, we propose systematic conceptualization for the redefined advertising industry, consumers, government, and technology environmental factors, and discuss emerging and anticipated tensions that arise in…
Advancing Computational Advertising: Conceptualization of the Field and Future Directions
This editorial introduces the special section on Advances in Computational Advertising. We define computational advertising, as well as discuss the historical background and conceptualization of the computational advertising field. We describe the unique thought leadership forum (TLF) model that was developed to facilitate new research collaboration among scholars from varying academic disciplines, methodological and disciplinary perspectives, an…
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer and (2) attitudes toward the reviewer and the sponsoring brand. An online experiment revealed several key effects of sponsorship disclosure and disclosure message types. Overall, sponsorship disclosure mess…
Relationship between Citizen-Eyewitness Images and Audience Engagement with News
This study explores the extent to which U.S. newspaper organizations incorporate images captured by private citizens into their news articles as an audience engagement strategy, and examines the relationship between the extent to which citizen-eyewitness images are incorporated in the news and audience news engagement. By conducting a machine-coding analysis of news images and analyzing user behavioral data on Twitter, this study found that U.S. …
Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach
This study examined the influence of consumers’ temporary affective states during ad exposure on their engagement with different types of ads that are categorized based on theoretically derived attention-grabbing characteristics. A computational research approach was used, cross-analyzing proxy measures of real-time affective fluctuation of viewers during the 2019 Super Bowl broadcast and their tweets regarding the ads aired during the Super Bowl…
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond
This special section marks the end of the 50th year of publications for the Journal of Advertising (JA) and the beginning of what we hope will be a "reimagined" future for advertising research. Whe
Urgent topics for advertising research: Addressing critical gaps in the literature
This article examined advertising research topics categorized by connections and tensions between central actors in the advertising ecosystem (advertising industry and advertisers) and other key actors. From a bibliometric analysis of original research articles published in the top three advertising journals during the past 20 years, topical areas were identified where research has been lacking. These topics included: (1) issues at the connection…
ChatGPT, AI Advertising, and Advertising Research and Education
Future of the Journal of Advertising in the Rapidly Changing World
Journal of Advertising Research Quality and Ethics Guidelines
Introduction to Computational Advertising Research Methodology Themed Issue
The availability of massively large digital trace data that advertising campaigns and consumers leave behind, the rapid expansion of computing capacities, and technological advancements have had tr
Qualitative differences in young Asian Australians’ relationships with social media influencers: The impact of identity match and implications for influencer marketing
Advertising (16 works) · Business (15 works) · Psychology (13 works) · Computer Science (8 works) · Digital Marketing and Social Media (8 works) · Sociology (8 works) · Marketing (7 works) · Advertising research (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Marketing (5 works)