Qualitative differences in young Asian Australians’ relationships with social media influencers
The impact of identity match and implications for influencer marketing
Bibliographic Data
| ID | 17545173 |
|---|---|
| Authors | Eunah Kim (0000-0003-2087-4648, Mount Royal University, corresponding author), Wonsun Shin (0000-0002-1636-8171, The University of Melbourne), Jiacheng Huang (0000-0003-1466-7132, University of Minnesota), Jisu Huh (0000-0003-2559-1954, University of Minnesota) |
| Year | 2026 |
| Volume | 36 |
| Issue | 1 |
| Pages | 50-75 |
| Publication date | 2026-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asian Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0129-2986 • E-ISSN: 1742-0911 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/01292986.2026.2625142 |
| OpenAlex | W7127996857 |
| Language | EN |
| References cited | 59 |
Identity (music) · Influencer marketing · Qualitative research · Social identity theory · Social media · Digital Marketing and Social Media · Gender, Feminism, and Media · Impact of Technology on Adolescents
They and We
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Engaging fans on microblog
Attribution in Social and Parasocial Relationships
Australia needs to embrace ‘Asianness’ as part of ‘Australianness’ to end racism
The under-representation of Asian-Australians
Asian American Influencer Cultural Identity Portrayal on Instagram
Keeping up with influencers
Gender effects in influencer marketing
Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions
Racialized beauty, visibility, and empowerment
Celebrity vs. Influencer endorsements in advertising
From White Australia to Woomera
Factors affecting YouTube influencer marketing credibility
Parasocial relationships and depression among LGBQ emerging adults living with their parents during Covid-19
An Australian beauty-lover based in Singapore”
The influencer pay gap
An Etymology of “Asian Australian” Through Associational Histories Connecting Australia to Asia
An Identity-Based Matching Theory Approach to Integration
Covid-racism on social media and its impact on young Asians in Australia
Where are you really from
Precarious Multiculturalism
Sexual minority youth, social connection and resilience
Making Diversity Conform? An Intersectional, Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements
Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects
| Citation velocity | historical |
|---|---|
| Highly cited | No |