Sunha Yeo
Datos Biográficos
| ID | 3620722 |
|---|---|
| NOMBRE | Sunha Yeo |
| NOMBRES | Sunha |
| APELLIDO | Yeo |
| FIRMA | YEO S |
| AFILIACIONES | University of Oklahoma |
| ORCID | 0000-0002-1816-8085 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 2 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2023 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
Investigating Publics’ Communicative Action in Problem Solving (Caps) Through Data Science
This study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue with multiple related events. The findings indicated that communication behaviors changed over time and manifested in diverse combinations. In addition…
Enhancing brand equity in popular culture tourism
This research underpins an integrated theoretical framework incorporating brand equity theory and affect transfer theory to investigate relationships among fandom, destination brand equity, destination attachment, and travel intention. Utilizing partial least structural equation modeling (PLS-SEM) technique with a sample of 577 fans, the study reveals positive relationships between two types of fandom, and between destination attachment and trave…
Selective Forfending on Controversial Issues Related to Large Corporations
Using the situational theory of problem solving (STOPS), this study examines the impact of closed-minded communication in the secondary digital information market in crisis situations where controversial issues about large corporations can unduly deteriorate the relationship between the business and publics. A combination model was constructed to examine the influence of the situational antecedents of STOPS and the conspiracy orientation on selec…
From Pre-Science to Paradigm Shift
This article reviews the evolution of public relations from its pre-science period to the present-day using Thomas Kuhn’s theory of scientific development. The review discusses how public relations scholarship has grown and reached scientific maturity, in parallel with the institutionalization of public relations’ professional practice and higher education. This article highlights the evolving nature of the discipline, including the paradigmatic …
Enhancing brand equity in popular culture tourism
This research underpins an integrated theoretical framework incorporating brand equity theory and affect transfer theory to investigate relationships among fandom, destination brand equity, destination attachment, and travel intention. Utilizing partial least structural equation modeling (PLS-SEM) technique with a sample of 577 fans, the study reveals positive relationships between two types of fandom, and between destination attachment and trave…
Selective Forfending on Controversial Issues Related to Large Corporations
Using the situational theory of problem solving (STOPS), this study examines the impact of closed-minded communication in the secondary digital information market in crisis situations where controversial issues about large corporations can unduly deteriorate the relationship between the business and publics. A combination model was constructed to examine the influence of the situational antecedents of STOPS and the conspiracy orientation on selec…
From Pre-Science to Paradigm Shift
This article reviews the evolution of public relations from its pre-science period to the present-day using Thomas Kuhn’s theory of scientific development. The review discusses how public relations scholarship has grown and reached scientific maturity, in parallel with the institutionalization of public relations’ professional practice and higher education. This article highlights the evolving nature of the discipline, including the paradigmatic …
Enhancing brand equity in popular culture tourism
This research underpins an integrated theoretical framework incorporating brand equity theory and affect transfer theory to investigate relationships among fandom, destination brand equity, destination attachment, and travel intention. Utilizing partial least structural equation modeling (PLS-SEM) technique with a sample of 577 fans, the study reveals positive relationships between two types of fandom, and between destination attachment and trave…
Selective Forfending on Controversial Issues Related to Large Corporations
Using the situational theory of problem solving (STOPS), this study examines the impact of closed-minded communication in the secondary digital information market in crisis situations where controversial issues about large corporations can unduly deteriorate the relationship between the business and publics. A combination model was constructed to examine the influence of the situational antecedents of STOPS and the conspiracy orientation on selec…
Investigating Publics’ Communicative Action in Problem Solving (Caps) Through Data Science
This study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue with multiple related events. The findings indicated that communication behaviors changed over time and manifested in diverse combinations. In addition…
Political science (4 obras) · Sociology (4 obras) · Law (3 obras) · Social science (3 obras) · Business (2 obras) · Epistemology (2 obras) · Marketing (2 obras) · Misinformation and Its Impacts (2 obras) · Opinion Dynamics and Social Influence (2 obras) · Public Relations and Crisis Communication (2 obras)