Margaret Scammell
Biographic Data
| ID | 3629162 |
|---|---|
| NAME | Margaret Scammell |
| GIVEN NAMES | Margaret |
| FAMILY NAME | Scammell |
| SIGNATURE | SCAMMELL M |
| AFFILIATIONS | London School of Economics and Political Science |
| ORCID | 0009-0009-8904-4096 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 316 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 7 |
The Media, Journalism and Democracy
Media and democracy - key debates: fourth branch of fourth rate? - the press's failure to live up the founders' expectations, T. Patterson on evaluating news media performance, Jack M. McLeod a guard dog perspective on the role of the media, George A. Donohue, Phillip J. Tichenor and Clarice N. Olien the US media - supermarket or assembly line?, B.H. Bagdikian structural transformations of the public sphere, John Keane public service broadcasting…
Why Elections Fail
Politics and Image: The Conceptual Value of Branding
This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the significance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural resonance. It proposes a model of brand distinctiveness and argue…
Consumer Democracy: The Marketing of Politics
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can d…
The Sage Handbook of Political Communication
Introduction: The Expanding Field of Political Communication in the Era of Continuous Connectivity - Holli A. Semetko and Margaret Scammell PART ONE Entertainment Media and the Political Engagement of Citizens - Michael X. Delli Carpini Do Cosmopolitan Communications Threaten Traditional Moral Values? - Pippa Norris and Ronald Inglehart Political Communication in a Changing Media Environment - Fred Fletcher and Mary Lynn Young Blogging and the Fu…
Sage Handbook of Political Communication
Constructing health news: Possibilities for a Civic-Oriented Journalism
Health is a very prominent news category. However, we know little about the production processes of journalists leading to the health stories we encounter on a daily basis. Such knowledge is crucial for ensuring a vibrant public sphere for health. This article draws on interviews with eight health journalists in New Zealand to document what they consider to constitute a health story, their professional norms and practices, their perceptions of au…
The Marketing of Political Parties: Political Marketing at the 2005 British General Election
Political Brands and Consumer Citizens: The Rebranding of Tony Blair
It has become commonplace to speak of political parties and brands. This article looks at the rise of the brand and explains how branding has become the cutting edge of commercial marketing. It examines how the brand concept and research techniques are used in politics and focuses in particular on the rebranding of Tony Blair in the run up to the 2005 U.K. general election. More broadly, it argues that branding is the new form of political market…
Political advertising: Why is it so boring
Most analysis of political advertising questions how it matches up to the normative standard of providing information to voters. It tends to treat advertising as a core, and often debased, resource for deliberation. However, advertising as a form is less suited to complex information and more to engagement of interest. Despite this, political advertising normally is both constructed and analysed as information carriers. While commercial advertisi…
Four More Years”: How the UK press viewed the 2004 US presidential election
The UK press demonstrated predictably high interest in the 2004 US election, and the general course of their coverage was similar in the discussion of the significance of the race and the reasons for the outcome, the identification of important campaign issues, and the general evolution of the campaign. In specific terms, content analysis of the coverage by daily newspapers and television news verified that the coverage is still dominated by hors…
Citizen Consumers: Towards a New Marketing of Politics?
The Internet and Civic Engagement: The Age of the Citizen-Consumer
Keywords: Internet Civic Engagement Citizen-CONSUMER Citizenship Consumer Corporate Responsibility Globalization Political Involvement
On Message: Communicating the Campaign
Drawing together contemporary research on elections and political communication, this text aims to explore the role of the news media in British voting behaviour
Political Marketing: Lessons for Political Science
The wisdom of the war room: US campaigning and Americanization
This article explores the prospects of American influence on electioneering worldwide. Its starting point is US campaigns themselves and, through an examination of trade literature, it focuses on campaigning knowledge and the ideas which underpin US campaigning strategies. This approach suggests that `professionalization', commonly regarded as the hallmark of US-style campaigns, is problematic and has been overestimated. US campaigning knowledge …
Designer Politics: How Elections Are Won
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a
Political Advertising and the Broadcasting Revolution
Political Marketing: Lessons for Political Science
The Internet and Civic Engagement: The Age of the Citizen-Consumer
Keywords: Internet Civic Engagement Citizen-CONSUMER Citizenship Consumer Corporate Responsibility Globalization Political Involvement
The wisdom of the war room: US campaigning and Americanization
This article explores the prospects of American influence on electioneering worldwide. Its starting point is US campaigns themselves and, through an examination of trade literature, it focuses on campaigning knowledge and the ideas which underpin US campaigning strategies. This approach suggests that `professionalization', commonly regarded as the hallmark of US-style campaigns, is problematic and has been overestimated. US campaigning knowledge …
Political Brands and Consumer Citizens: The Rebranding of Tony Blair
It has become commonplace to speak of political parties and brands. This article looks at the rise of the brand and explains how branding has become the cutting edge of commercial marketing. It examines how the brand concept and research techniques are used in politics and focuses in particular on the rebranding of Tony Blair in the run up to the 2005 U.K. general election. More broadly, it argues that branding is the new form of political market…
Politics and Image: The Conceptual Value of Branding
This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the significance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural resonance. It proposes a model of brand distinctiveness and argue…
Constructing health news: Possibilities for a Civic-Oriented Journalism
Health is a very prominent news category. However, we know little about the production processes of journalists leading to the health stories we encounter on a daily basis. Such knowledge is crucial for ensuring a vibrant public sphere for health. This article draws on interviews with eight health journalists in New Zealand to document what they consider to constitute a health story, their professional norms and practices, their perceptions of au…
The Media, Journalism and Democracy
Media and democracy - key debates: fourth branch of fourth rate? - the press's failure to live up the founders' expectations, T. Patterson on evaluating news media performance, Jack M. McLeod a guard dog perspective on the role of the media, George A. Donohue, Phillip J. Tichenor and Clarice N. Olien the US media - supermarket or assembly line?, B.H. Bagdikian structural transformations of the public sphere, John Keane public service broadcasting…
Political advertising: Why is it so boring
Most analysis of political advertising questions how it matches up to the normative standard of providing information to voters. It tends to treat advertising as a core, and often debased, resource for deliberation. However, advertising as a form is less suited to complex information and more to engagement of interest. Despite this, political advertising normally is both constructed and analysed as information carriers. While commercial advertisi…
Four More Years”: How the UK press viewed the 2004 US presidential election
The UK press demonstrated predictably high interest in the 2004 US election, and the general course of their coverage was similar in the discussion of the significance of the race and the reasons for the outcome, the identification of important campaign issues, and the general evolution of the campaign. In specific terms, content analysis of the coverage by daily newspapers and television news verified that the coverage is still dominated by hors…
Political Advertising and the Broadcasting Revolution
Political Advertising and the Broadcasting Revolution
Designer Politics: How Elections Are Won
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a
The wisdom of the war room: US campaigning and Americanization
This article explores the prospects of American influence on electioneering worldwide. Its starting point is US campaigns themselves and, through an examination of trade literature, it focuses on campaigning knowledge and the ideas which underpin US campaigning strategies. This approach suggests that `professionalization', commonly regarded as the hallmark of US-style campaigns, is problematic and has been overestimated. US campaigning knowledge …
On Message: Communicating the Campaign
Drawing together contemporary research on elections and political communication, this text aims to explore the role of the news media in British voting behaviour
Political Marketing: Lessons for Political Science
The Internet and Civic Engagement: The Age of the Citizen-Consumer
Keywords: Internet Civic Engagement Citizen-CONSUMER Citizenship Consumer Corporate Responsibility Globalization Political Involvement
Citizen Consumers: Towards a New Marketing of Politics?
Four More Years”: How the UK press viewed the 2004 US presidential election
The UK press demonstrated predictably high interest in the 2004 US election, and the general course of their coverage was similar in the discussion of the significance of the race and the reasons for the outcome, the identification of important campaign issues, and the general evolution of the campaign. In specific terms, content analysis of the coverage by daily newspapers and television news verified that the coverage is still dominated by hors…
Political advertising: Why is it so boring
Most analysis of political advertising questions how it matches up to the normative standard of providing information to voters. It tends to treat advertising as a core, and often debased, resource for deliberation. However, advertising as a form is less suited to complex information and more to engagement of interest. Despite this, political advertising normally is both constructed and analysed as information carriers. While commercial advertisi…
The Marketing of Political Parties: Political Marketing at the 2005 British General Election
Political Brands and Consumer Citizens: The Rebranding of Tony Blair
It has become commonplace to speak of political parties and brands. This article looks at the rise of the brand and explains how branding has become the cutting edge of commercial marketing. It examines how the brand concept and research techniques are used in politics and focuses in particular on the rebranding of Tony Blair in the run up to the 2005 U.K. general election. More broadly, it argues that branding is the new form of political market…
Constructing health news: Possibilities for a Civic-Oriented Journalism
Health is a very prominent news category. However, we know little about the production processes of journalists leading to the health stories we encounter on a daily basis. Such knowledge is crucial for ensuring a vibrant public sphere for health. This article draws on interviews with eight health journalists in New Zealand to document what they consider to constitute a health story, their professional norms and practices, their perceptions of au…
The Sage Handbook of Political Communication
Introduction: The Expanding Field of Political Communication in the Era of Continuous Connectivity - Holli A. Semetko and Margaret Scammell PART ONE Entertainment Media and the Political Engagement of Citizens - Michael X. Delli Carpini Do Cosmopolitan Communications Threaten Traditional Moral Values? - Pippa Norris and Ronald Inglehart Political Communication in a Changing Media Environment - Fred Fletcher and Mary Lynn Young Blogging and the Fu…
Sage Handbook of Political Communication
Consumer Democracy: The Marketing of Politics
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can d…
Politics and Image: The Conceptual Value of Branding
This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the significance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural resonance. It proposes a model of brand distinctiveness and argue…
Why Elections Fail
The Media, Journalism and Democracy
Media and democracy - key debates: fourth branch of fourth rate? - the press's failure to live up the founders' expectations, T. Patterson on evaluating news media performance, Jack M. McLeod a guard dog perspective on the role of the media, George A. Donohue, Phillip J. Tichenor and Clarice N. Olien the US media - supermarket or assembly line?, B.H. Bagdikian structural transformations of the public sphere, John Keane public service broadcasting…
Political science (16 works) · Politics (14 works) · Sociology (13 works) · Law (11 works) · Law (11 works) · Advertising (7 works) · Business (7 works) · Media studies (7 works) · Social Media and Politics (7 works) · Media Studies and Communication (6 works)