The wisdom of the war room
US campaigning and Americanization
Bibliographic Data
| ID | 7499236 |
|---|---|
| Authors | Margaret Scammell (0009-0009-8904-4096, University of Liverpool, corresponding author) |
| Year | 1998 |
| Volume | 20 |
| Issue | 2 |
| Pages | 251-275 |
| Publication date | 1998-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/016344398020002006 |
| OpenAlex | W2158335811 |
| Language | EN |
| Citations received | 45 |
| References cited | 26 |
This article explores the prospects of American influence on electioneering worldwide. Its starting point is US campaigns themselves and, through an examination of trade literature, it focuses on campaigning knowledge and the ideas which underpin US campaigning strategies. This approach suggests that `professionalization', commonly regarded as the hallmark of US-style campaigns, is problematic and has been overestimated. US campaigning knowledge remains dominated by `political folk wisdom'. US campaigning is an evolving business, with some fledgling signs of professionalism, but what it now represents is the commercial rather than professional paradigm. This helps us to understand why US influence abroad may be limited, because the less `professional' the knowledge, the less likely it is to transcend the specifics of the US situation. However, it also helps identify practices, stemming mainly from marketing, where US practice shows signs of professionalism and is more likely to be influential
Americanization · Business · Point (geometry · Political science · Politics · Professionalization · Public relations · Social science · Sociology · Gender, Feminism, and Media · Law · Media Studies and Communication · Social Media and Politics · Marketing
Professional activists? Party activism among political staffers in parliamentary democracies
Outside the Bubble
Die (trans-)nationale Nachrichtenlogik in Mediendemokratien – Politischer TV-Journalismus im Wahlkampf zwischen transatlantischer Konvergenz und nationaler Divergenz
The Reconfiguration of E-Campaign Practices in Korea
Election Campaigning
Access and Allies
Communicating Governments
The Americanization of British party advertising? Negativity in party election broadcasts, 1964–2005
American Campaign Techniques Worldwide
Priming the Parish Pump
Political Campaigning Environments in Latvia
Going Pro? Political Campaign Consulting and the Professional Model
Professionalization of Political Communication
Spinning Forward
In Search of the Americanization
The Context, Content and Process of Political Marketing Strategy
The Role of Image-Makers in the Greek Political Scene
Political Campaign Professionalization in Lithuanian Elections
Advertising Spending by Incumbents and Challengers
The Childhood of an Approach
Campagnes électorales et numérique
Parties and Campaign Professionals in a Digital Age
American Campaign Techniques Worldwide
Spin Doctors in the United States, Great Britain, and Germany
Spin Doctors in the United States, Great Britain, and Germany
Whither the Future? Some Afterthoughts
Les campagnes électorales sur Internet
Voters in a Changing Media Environment
The professionalization of campaigns in recent democracies
Spin Doctoring in British and German Election Campaigns
Cap a l’americanització de les campanyes electorals? L’ús de Facebook i Twitter a Espanya, Estats Units i Noruega
Political advertising
The Great Divide
When the gloves come off
New Frontiers in Political Professionalism
News Norms and the Strategic Timing and Content of Candidate Messages
News Management as News
Tailored negativity. Campaign consultants, candidate personality, and attack politics
Professional Political Consultants
Getting the Message Out
The Global Reproduction of American Politics
Election Campaigning on the WWW in the USA and UK
The Media, the Campaign, and the Message
Knowledge sharing and lesson learning
Modernité de la communication politique ou simple « moment New labour
The Spot
Designer Politics
Dirty Politics
Electoral Strategies and Political Marketing
Electioneering
The Reasoning Voter
The Permanent Campaign
Ten years in the making
The Phenomenon of Political Marketing
Politics, Media, and Modern Democracy
Positioning Political Parties
The “Americanization” of Political Communication
New Campaign Communications
Professions and Professionalism
Under the Watchful Eye
The Sacred Side of Professional Journalism
Comparatively Speaking
Negative Political Advertising
The focus group method, political advertising, campaign news, and the construction of candidate images
Political Parties and Political Development
Political Campaign Management. A Systems Approach
| Unique citing works | 45 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 1999 - 2023 (25) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 44 |