Yowei Kang
Biographic Data
| ID | 3648699 |
|---|---|
| NAME | Yowei Kang |
| GIVEN NAMES | Yowei |
| FAMILY NAME | Kang |
| SIGNATURE | KANG Y |
| AFFILIATIONS | National Taiwan Ocean University |
| ORCID | 0000-0002-7060-194X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Examining media bias and geopolitical proxy framing effects on media representations of the Palestinian–Israeli conflict in Taiwan
This study employed a computational framing analysis to examine media representations of the Palestinian–Israeli conflict between 7 and 14 October 2023. This study integrated media framing, media bias and geopolitical framing literature to examine if these factors could explain how this global tragedy was framed and if variations exist between established news and social media. Based on the analysis of a corpus of 3864 articles, we found that the…
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video story…
Livestreaming Influencers, Influence Types, and Political Participation
Livestreaming platforms have emerged as an important political communication tool for engaging with constituents. Twitch, YouTube Live, Mixer, and Facebook can broadcast real-time video contents via Web-based services and mobile app platforms. Our case study aims to determine whether livestreaming influencers generated political participation during Taiwan’s 2020 presidential election. This case study is based on a framework that integrates the l…
Communicating Racism and Xenophobia in the Era of Donald Trump
Trump’s disruptive presidency has created predictable schisms in international politics, relations, trade relations, cultures, and social structures worldwide. His campaign promises and subsequent executive orders have constructed a 200-mile wall across the US and Mexican borders. The Wall project has cost about $20 billion and has incurred criticisms about its anti-immigrant, racism, and xenophobia implications domestically and internationally. …
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Exploring factors influencing Internet users' adoption of Internet television in Taiwan
This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations …
Communicating Racism and Xenophobia in the Era of Donald Trump
Trump’s disruptive presidency has created predictable schisms in international politics, relations, trade relations, cultures, and social structures worldwide. His campaign promises and subsequent executive orders have constructed a 200-mile wall across the US and Mexican borders. The Wall project has cost about $20 billion and has incurred criticisms about its anti-immigrant, racism, and xenophobia implications domestically and internationally. …
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Exploring factors influencing Internet users' adoption of Internet television in Taiwan
This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations …
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video story…
Livestreaming Influencers, Influence Types, and Political Participation
Livestreaming platforms have emerged as an important political communication tool for engaging with constituents. Twitch, YouTube Live, Mixer, and Facebook can broadcast real-time video contents via Web-based services and mobile app platforms. Our case study aims to determine whether livestreaming influencers generated political participation during Taiwan’s 2020 presidential election. This case study is based on a framework that integrates the l…
Communicating Racism and Xenophobia in the Era of Donald Trump
Trump’s disruptive presidency has created predictable schisms in international politics, relations, trade relations, cultures, and social structures worldwide. His campaign promises and subsequent executive orders have constructed a 200-mile wall across the US and Mexican borders. The Wall project has cost about $20 billion and has incurred criticisms about its anti-immigrant, racism, and xenophobia implications domestically and internationally. …
Examining media bias and geopolitical proxy framing effects on media representations of the Palestinian–Israeli conflict in Taiwan
This study employed a computational framing analysis to examine media representations of the Palestinian–Israeli conflict between 7 and 14 October 2023. This study integrated media framing, media bias and geopolitical framing literature to examine if these factors could explain how this global tragedy was framed and if variations exist between established news and social media. Based on the analysis of a corpus of 3864 articles, we found that the…
Political science (4 works) · Social Media and Politics (4 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Media Studies and Communication (3 works) · Politics (3 works)