Exploring Big Data and Privacy in Strategic Communication Campaigns
A Cross-Cultural Study of Mobile Social Media Users’ Daily Experiences
Bibliographic Data
| ID | 12800656 |
|---|---|
| Authors | K C C Yang (0000-0002-4176-6219, The University of Texas at El Paso, corresponding author), Yowei Kang (0000-0002-7060-194X, Kainan University) |
| Year | 2015 |
| Volume | 9 |
| Issue | 2 |
| Pages | 87-101 |
| Publication date | 2015-04-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2015.1008635 |
| OpenAlex | W2023194754 |
| Language | EN |
| Citations received | 8 |
| References cited | 35 |
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic communication professionals and practices. However, there are significant privacy concerns as a result of these big data applications. Because cultural context provides what is considered to be private and how individuals should respond to any infringement with their own privacy, Geert Hofstede's 5-D cultural dimension framework was used as an interpretive framework to understand cross-cultural data collected from the Experience Sampling Method (ESM). The data were analyzed by examining country-specific differences in mobile social media users' experiences, particularly, concerns over privacy among these cross-cultural mobile social media users. Individualism/Collectivism index was found to explain cross-cultural variations in our study. Theoretical and practical implications were discussed
Big data · Collectivism · Context (archaeology · Hofstede's cultural dimensions theory · Individualism · Information privacy · Internet privacy · Political science · Public relations · Social media · Social science · Sociology · World Wide Web · Complex Network Analysis Techniques · Computer Science · Digital Marketing and Social Media · Technology Adoption and User Behaviour
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Fostering public trust in science
Big Data and Automation in Strategic Communication
Strategic Social Media Use in Public Relations
The role of culture in privacy management on social media among emerging adult children and their parents
What Makes an Influencer? Comparing U.S. and Chinese Millennial Perceptions of Brand Communication from the Most-Followed Influencers on TikTok and Douyin
Multi-Faceted Influences on Perceived Messaging Effectiveness
How Subjective Norms Relate to Personal Privacy Regulation in Social Media
Business Intelligence and Analytics
The Value of Big Data in Digital Media Research
Experience Sampling
Building consumer trust online
Experience Sampling Method Applications to Communication Research Questions
Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents
Boundaries of Privacy
Smartphones, mobile social space, and new sociality in Korea
Mobile media
Facebook and Online Privacy
Communication Boundary Management
Investigating Privacy Attitudes and Behavior in Relation to Personalization
Exploring Privacy Management on Facebook
Defining Strategic Communication
Critical Questions for Big Data
| Citations per year | 0.8 |
|---|---|
| Citation span | 2016 - 2026 (11) |
| Highly cited | No |