K C C Yang
Biographic Data
| ID | 46468 |
|---|---|
| NAME | K C C Yang |
| GIVEN NAMES | K C C |
| FAMILY NAME | Yang |
| SIGNATURE | YANG K C C |
| AFFILIATIONS | The University of Texas at El Paso |
| ORCID | 0000-0002-4176-6219 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Examining media bias and geopolitical proxy framing effects on media representations of the Palestinian–Israeli conflict in Taiwan
This study employed a computational framing analysis to examine media representations of the Palestinian–Israeli conflict between 7 and 14 October 2023. This study integrated media framing, media bias and geopolitical framing literature to examine if these factors could explain how this global tragedy was framed and if variations exist between established news and social media. Based on the analysis of a corpus of 3864 articles, we found that the…
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video story…
Livestreaming Influencers, Influence Types, and Political Participation
Livestreaming platforms have emerged as an important political communication tool for engaging with constituents. Twitch, YouTube Live, Mixer, and Facebook can broadcast real-time video contents via Web-based services and mobile app platforms. Our case study aims to determine whether livestreaming influencers generated political participation during Taiwan’s 2020 presidential election. This case study is based on a framework that integrates the l…
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Exploring factors influencing Internet users' adoption of Internet television in Taiwan
This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations …
Consumers' attitudes toward regulation of internet auction sites
Purpose The purposes of this study are to examine internet users' perception of potential harm among a list of products available on internet auction sites, to discuss the influence of the third‐person effect on internet users' pro‐regulatory attitudes, and to investigate the effects of users' characteristics and perceived harm on their attitudes toward regulation of online auction industry. Design/methodology/approach An online questionnaire sur…
Shoveling Smoke
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Consumers' attitudes toward regulation of internet auction sites
Purpose The purposes of this study are to examine internet users' perception of potential harm among a list of products available on internet auction sites, to discuss the influence of the third‐person effect on internet users' pro‐regulatory attitudes, and to investigate the effects of users' characteristics and perceived harm on their attitudes toward regulation of online auction industry. Design/methodology/approach An online questionnaire sur…
Shoveling Smoke
Consumers' attitudes toward regulation of internet auction sites
Purpose The purposes of this study are to examine internet users' perception of potential harm among a list of products available on internet auction sites, to discuss the influence of the third‐person effect on internet users' pro‐regulatory attitudes, and to investigate the effects of users' characteristics and perceived harm on their attitudes toward regulation of online auction industry. Design/methodology/approach An online questionnaire sur…
Exploring factors influencing Internet users' adoption of Internet television in Taiwan
This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations …
Exploring Big Data and Privacy in Strategic Communication Campaigns
Mobile communications have played an indispensable part in contemporary human experiences. The combination of social networking and mobile technologies presents an interesting phenomenon because the pervasive nature of mobile technologies significantly impacts on users' privacy concerns about highly personal social media like Facebook. The massive amount of data collected from users' mobile social media usage behaviors is beneficial to strategic …
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video story…
Livestreaming Influencers, Influence Types, and Political Participation
Livestreaming platforms have emerged as an important political communication tool for engaging with constituents. Twitch, YouTube Live, Mixer, and Facebook can broadcast real-time video contents via Web-based services and mobile app platforms. Our case study aims to determine whether livestreaming influencers generated political participation during Taiwan’s 2020 presidential election. This case study is based on a framework that integrates the l…
Examining media bias and geopolitical proxy framing effects on media representations of the Palestinian–Israeli conflict in Taiwan
This study employed a computational framing analysis to examine media representations of the Palestinian–Israeli conflict between 7 and 14 October 2023. This study integrated media framing, media bias and geopolitical framing literature to examine if these factors could explain how this global tragedy was framed and if variations exist between established news and social media. Based on the analysis of a corpus of 3864 articles, we found that the…
Advertising (5 works) · Business (5 works) · Computer Science (4 works) · Marketing (4 works) · Political science (4 works) · Digital Marketing and Social Media (3 works) · Internet privacy (3 works) · Law (3 works) · Public relations (3 works) · Social Media and Politics (3 works)