Consumers' attitudes toward regulation of internet auction sites
A third‐person effect perspective
Bibliographic Data
| ID | 12420778 |
|---|---|
| Authors | K C C Yang (0000-0002-4176-6219, The University of Texas at El Paso, corresponding author) |
| Year | 2005 |
| Volume | 15 |
| Issue | 4 |
| Pages | 359-377 |
| Publication date | 2005-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662240510615155 |
| OpenAlex | W2042966295 |
| Language | EN |
| Citations received | 2 |
| References cited | 8 |
Purpose The purposes of this study are to examine internet users' perception of potential harm among a list of products available on internet auction sites, to discuss the influence of the third‐person effect on internet users' pro‐regulatory attitudes, and to investigate the effects of users' characteristics and perceived harm on their attitudes toward regulation of online auction industry. Design/methodology/approach An online questionnaire survey was designed and employed to collect information about internet users' third‐person effect perception, pro‐regulatory attitudes toward internet auction sites, and control variables such as demographics, internet usage, and innovative characteristics. A convenience sample of 592 internet users was recruited to take part in this study. Findings Internet users' perceptual differences are statistically significant between the estimated influence on self, teenagers, and other adults for each product. Perceived harm to self consistently predicts internet users' pro‐regulatory attitudes, but not for teenagers and other adults. Perceived harm to self also predicts pro‐regulatory attitudes toward these web sites, even after controlling for potential confounding variables. Research limitations/implications The study is limited by its convenient sampling method and measurement of internet users' actual and intended behavior. Nevertheless, because internet users play a complex role of buyers, sellers, and possible victims on auction sites, it is important to examine perceptions and motivations underlying their support for regulating online auction industry. Originality/value The integrated approach of mass communication, electronic commerce activities, and public policy‐making perspectives ensures that future regulatory proposal of online auction industry will be comprehensive
Advertising · Business · Common value auction · Economics · Harm · Internet privacy · Microeconomics · Perception · Product (mathematics · Sample (material · The Internet · World Wide Web · Auction Theory and Applications · Computer Science · Consumer Market Behavior and Pricing · Psychology · Sharing Economy and Platforms · Social Psychology · Marketing
The Third Person Effect
Third-Person Effect, Gender, and Pornography on the lnternet
The Influence of Presumed Influence
The Third-Person Effect
Internet auction sellers
For the Good of Others
Public Perceptions of Television Influence and Opinions About Censorship in Singapore
The Third-Person Effect in Communication
| Citations per year | 0.11 |
|---|---|
| Citation span | 2008 - 2022 (15) |
| Highly cited | No |