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Zexu Guan

Biographic Data

ID3674260
NAMEZexu Guan
GIVEN NAMESZexu
FAMILY NAMEGuan
SIGNATUREGUAN Z
AFFILIATIONSBeijing Language and Culture University
ORCID0000-0003-4249-0290
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS11
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Constructing Gender Antagonism

    Open Access•Zexu Guan, Zheyu Shang•ARTICLE•Media and Communication•2026

    “Gender antagonism” ( xingbie duili ) has emerged on Chinese social media platforms as a prevailing term, and subsequently as a governance category for regulating online disputes. Adopting a power-sensitive approach, which scrutinises the interplay between the production of meaning and the allocation of communication resources, this study examines how “gender antagonism” is dynamically constructed between users, platforms, and the state through t…

  • Wanghong e-commerce in/as China’s economic transformation

    Open Access•Zexu Guan, Oscar Tianyang Zhou•ARTICLE•Global Media and China•2025

    This article examines the crucial encounter between wanghong and e-commerce in the specific process of China’s platformization. We develop a threefold (macro-meso-micro) approach that combines perspectives from political economy, critical industry studies, and ethnographic research to identify and unpack the heterogeneous actors and actions in the evolution of wanghong e-commerce, using beauty wanghong as a case study. Drawing upon document studi…

  • Chinese beauty bloggers

    Open Access•Zexu Guan•ARTICLE•Celebrity Studies•2021•Cited by: 11•References: 12

    Internet celebrities refer to people ‘that attain prominence and popularity native to the internet’. Internet celebrities rise not only on global social media platforms like Twitter and YouTube but also on their Chinese counterparts. In China, internet celebrities are known as wanghongs. While wanghong refers to a general group of people who achieve fame online, diverse subtypes of wanghongs exist, like meizhuang bozhu (beauty blogger). Chinese b…

  • Chinese beauty bloggers

    Open Access•Zexu Guan•ARTICLE•Celebrity Studies•2021•Cited by: 11•References: 12

    Internet celebrities refer to people ‘that attain prominence and popularity native to the internet’. Internet celebrities rise not only on global social media platforms like Twitter and YouTube but also on their Chinese counterparts. In China, internet celebrities are known as wanghongs. While wanghong refers to a general group of people who achieve fame online, diverse subtypes of wanghongs exist, like meizhuang bozhu (beauty blogger). Chinese b…

  • Chinese beauty bloggers

    Open Access•Zexu Guan•ARTICLE•Celebrity Studies•2021•Cited by: 11•References: 12

    Internet celebrities refer to people ‘that attain prominence and popularity native to the internet’. Internet celebrities rise not only on global social media platforms like Twitter and YouTube but also on their Chinese counterparts. In China, internet celebrities are known as wanghongs. While wanghong refers to a general group of people who achieve fame online, diverse subtypes of wanghongs exist, like meizhuang bozhu (beauty blogger). Chinese b…

  • Wanghong e-commerce in/as China’s economic transformation

    Open Access•Zexu Guan, Oscar Tianyang Zhou•ARTICLE•Global Media and China•2025

    This article examines the crucial encounter between wanghong and e-commerce in the specific process of China’s platformization. We develop a threefold (macro-meso-micro) approach that combines perspectives from political economy, critical industry studies, and ethnographic research to identify and unpack the heterogeneous actors and actions in the evolution of wanghong e-commerce, using beauty wanghong as a case study. Drawing upon document studi…

  • Constructing Gender Antagonism

    Open Access•Zexu Guan, Zheyu Shang•ARTICLE•Media and Communication•2026

    “Gender antagonism” ( xingbie duili ) has emerged on Chinese social media platforms as a prevailing term, and subsequently as a governance category for regulating online disputes. Adopting a power-sensitive approach, which scrutinises the interplay between the production of meaning and the allocation of communication resources, this study examines how “gender antagonism” is dynamically constructed between users, platforms, and the state through t…

China (3 works) · Digital Economy and Work Transformation (3 works) · Aesthetics (2 works) · Art (2 works) · Beauty (2 works) · Business (2 works) · China's Socioeconomic Reforms and Governance (2 works) · Computer Science (2 works) · Gender, Feminism, and Media (2 works) · Political science (2 works)

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