Malene Gram
Biographic Data
| ID | 3674400 |
|---|---|
| NAME | Malene Gram |
| GIVEN NAMES | Malene |
| FAMILY NAME | Gram |
| SIGNATURE | GRAM M |
| AFFILIATIONS | Aalborg University |
| ORCID | 0000-0003-0483-9228 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 89 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
A little goes a long way: Grandparents’ Experiences of Grandchildren’s Caring Consumption Practices
Grandparenthood is widely understood as a valued identity in later life, associated with treasured grandparent–grandchild relationships. Although scholars highlight the importance of mutuality and bidirectional flows in these relationships, there is a need for qualitative research exploring grandparents’ experiences of receiving care from their grandchildren. Material goods and services are often bound up with practices of intergenerational care,…
Grandparenting relations in advertising’s ‘familial fictions’
Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focussing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonio…
Healthy and Indulgent Food Consumption Practices Within Grandparent-Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families
Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent-grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children's weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand gr…
Enduring not enjoying? Emotional responses to studying abroad among Danish and Chinese students
Students’ emotions during stays abroad have mainly been treated as ”culture shock”, where difficulties are interpreted as universal ”stages” towards ”adaptation”. This paper explores how students from different cultural and educational traditions experience studying abroad differently. The study presents a qualitative study of 18 Danish and Chinese students in Chinese and Danish universities and situates itself within the literature on culture sh…
Debt as the new credit or credit as the new debt? A cultural analysis of credit consumption among Danish young adults
This article focuses on credit consumption and increasing debt among Danish young adults by viewing this as closely related to new cultural concepts of money in credit based markets. Along with deregulation of financial markets and the introduction of new forms of credit, most OECD countries have in recent years witnessed a change in consumers’ financial practices including an increasing role of credit in consumption. Young people seem particular…
Fun time, finite time: Temporal and emotional dimensions of grandtravel experiences
The brainy ones are leaving’: The subtlety of (un)cool places through the eyes of rural youth
The aim of this paper is to study place dynamics in relationships between academically-oriented young people and their local rural places. With point of departure in rural settings with less obvious flagship attractions and cultural assets compared to urban high amenity settings, the paper contributes to the limited literature on the perception of place among academically-oriented youth, who in future potentially belong to the professional catego…
Domestic hospitality, gender, and impression management among Danish women
Domestic life and domestic work are often studied in a family setting that only includes members of the focal family unit. However, when opening the home for guests, family life becomes both a back and front stage arena, where guests are relaxed but hosts are not. Being a host includes not only domestic chores but also “doing” identity, relations, and friendship. In this article, we combine Goffman's work with thirteen qualitative interviews from…
You can’t use this, and you mustn’t do that’: A qualitative study of non-consumption practices among Danish pregnant women and new mothers
Anti-consumption literature focuses on consumers’ reasons for avoiding certain products or brands emphasizing consumers’ symbolic and/or political reasons for avoidance. Consumers’ choices have assumedly been voluntary. In contrast, this article discusses anti-consumption as a less explicitly political but also less voluntary form of anti-consumption, termed non-consumption. The empirical data consist of nine in-depth interviews with Danish pregn…
(Self)Confidence or compliance: Students' experience of academic quality in study-abroad contexts
This article investigates the views of quality in higher education held by two groups of international students: Chinese students at a Danish university and Danish students at Chinese universities. Given that there are no agreed international 'quality standards' in higher education, we analysed the students' understanding of the 'quality values' of their host institution and their own preferences and priorities. Representatives of the two groups …
When it Stops Being Food: The Edibility, Ideology, Procrastination, Objectification and Internalization of Household Food Waste
The paper examines how Western consumers ideologically and culturally construct edibility, and discusses how this affects household food waste. Consumers' enactments of food waste range from hedonist to altruist ideologies, anchored in a continuum ranging from "disgust" to "duty" and "respect." Furthermore, consumers' categorizations of food as edible or not depend on their self-enactment of competency, leading to internalization or objectificati…
There is Usually Just One Friday a Week”: Parents’ and Children’s Categorizations of “Unhealthy” Food
Parents’ knowledge of what constitutes a “healthy” diet does not always translate into action. This is often commented on as both worrying and paradoxical. This study explores how families categorize and make rules for “unhealthy” eating, particularly candy, and how these rules are sometimes bent. Drawing on the literature on family and food consumption, this study builds on interviews with 35 children and 13 families in Danish middle- and upper-…
Buying Food for the Family: Negotiations in Parent/Child Supermarket Shopping
Children play a part in family food shopping, but their roles are often underestimated. In contrast to earlier studies focusing on "who wins" in parent/child negotiations, in this study I focus on emotional and cooperative ways of negotiating food in the supermarket. Through unobtrusive observation of Danish and American parent/child groups, I found that children-even from a very young age-also appear interested in and knowledgeable about healthy…
When bad food happens to good intentions: Female students' food dilemmas
Female students' food dilemmas are explored with a special focus on reasons why unhealthy food consumption happens in spite of the students' good intentions to eat healthy diets. The study takes a qualitative approach based on 11 in-depth interviews and 5 focus groups with Danish and international female students. Theoretically, the article draws on existing literature on food and student food consumption and on Warde's food consumption antinomie…
The Meaning of Holiday Consumption: Construction of self among mature couples
Consumption objects are consumed not only for what they do but also for what they communicate and mean to oneself and one's surroundings, and hence they become part of consumers' identity formation processes. This article sets out to explore the meaning production and the identity construction taking place among mature tourists in connection with their holiday consumption. Identity construction is particularly interesting to study in the context …
Family Holidays. A Qualitative Analysis of Family Holiday Experiences
Family holidays are seen as breaks away from busy everyday lives. They are supposed to be a relief from stress and chores, giving time for recovery and rest in the pleasant companionship of the family, but it sometimes may turn out to be a challenge to combine needs and desires of the different members of the family: parents and children, mothers and fathers, young children and older children. Family holidays are not always all harmony and may ge…
The Future World Champions: Ideals for Upbringing Represented in Contemporary European Advertisements
The general European discourse of childhood presents children as innocent and vulnerable, but within this discourse different images of 'the perfect child' exist. In this article ideals for upbringing are studied as they are represented in French, German and Dutch printed advertisements for children's products. The sample consists of 290 advertisements collected in the period 1995-8 from women's magazines, and the analysis is both quantitative an…
The brainy ones are leaving’: The subtlety of (un)cool places through the eyes of rural youth
The aim of this paper is to study place dynamics in relationships between academically-oriented young people and their local rural places. With point of departure in rural settings with less obvious flagship attractions and cultural assets compared to urban high amenity settings, the paper contributes to the limited literature on the perception of place among academically-oriented youth, who in future potentially belong to the professional catego…
Fun time, finite time: Temporal and emotional dimensions of grandtravel experiences
When it Stops Being Food: The Edibility, Ideology, Procrastination, Objectification and Internalization of Household Food Waste
The paper examines how Western consumers ideologically and culturally construct edibility, and discusses how this affects household food waste. Consumers' enactments of food waste range from hedonist to altruist ideologies, anchored in a continuum ranging from "disgust" to "duty" and "respect." Furthermore, consumers' categorizations of food as edible or not depend on their self-enactment of competency, leading to internalization or objectificati…
Buying Food for the Family: Negotiations in Parent/Child Supermarket Shopping
Children play a part in family food shopping, but their roles are often underestimated. In contrast to earlier studies focusing on "who wins" in parent/child negotiations, in this study I focus on emotional and cooperative ways of negotiating food in the supermarket. Through unobtrusive observation of Danish and American parent/child groups, I found that children-even from a very young age-also appear interested in and knowledgeable about healthy…
Debt as the new credit or credit as the new debt? A cultural analysis of credit consumption among Danish young adults
This article focuses on credit consumption and increasing debt among Danish young adults by viewing this as closely related to new cultural concepts of money in credit based markets. Along with deregulation of financial markets and the introduction of new forms of credit, most OECD countries have in recent years witnessed a change in consumers’ financial practices including an increasing role of credit in consumption. Young people seem particular…
There is Usually Just One Friday a Week”: Parents’ and Children’s Categorizations of “Unhealthy” Food
Parents’ knowledge of what constitutes a “healthy” diet does not always translate into action. This is often commented on as both worrying and paradoxical. This study explores how families categorize and make rules for “unhealthy” eating, particularly candy, and how these rules are sometimes bent. Drawing on the literature on family and food consumption, this study builds on interviews with 35 children and 13 families in Danish middle- and upper-…
The Meaning of Holiday Consumption: Construction of self among mature couples
Consumption objects are consumed not only for what they do but also for what they communicate and mean to oneself and one's surroundings, and hence they become part of consumers' identity formation processes. This article sets out to explore the meaning production and the identity construction taking place among mature tourists in connection with their holiday consumption. Identity construction is particularly interesting to study in the context …
Healthy and Indulgent Food Consumption Practices Within Grandparent-Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families
Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent-grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children's weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand gr…
When bad food happens to good intentions: Female students' food dilemmas
Female students' food dilemmas are explored with a special focus on reasons why unhealthy food consumption happens in spite of the students' good intentions to eat healthy diets. The study takes a qualitative approach based on 11 in-depth interviews and 5 focus groups with Danish and international female students. Theoretically, the article draws on existing literature on food and student food consumption and on Warde's food consumption antinomie…
The Future World Champions: Ideals for Upbringing Represented in Contemporary European Advertisements
The general European discourse of childhood presents children as innocent and vulnerable, but within this discourse different images of 'the perfect child' exist. In this article ideals for upbringing are studied as they are represented in French, German and Dutch printed advertisements for children's products. The sample consists of 290 advertisements collected in the period 1995-8 from women's magazines, and the analysis is both quantitative an…
Enduring not enjoying? Emotional responses to studying abroad among Danish and Chinese students
Students’ emotions during stays abroad have mainly been treated as ”culture shock”, where difficulties are interpreted as universal ”stages” towards ”adaptation”. This paper explores how students from different cultural and educational traditions experience studying abroad differently. The study presents a qualitative study of 18 Danish and Chinese students in Chinese and Danish universities and situates itself within the literature on culture sh…
Domestic hospitality, gender, and impression management among Danish women
Domestic life and domestic work are often studied in a family setting that only includes members of the focal family unit. However, when opening the home for guests, family life becomes both a back and front stage arena, where guests are relaxed but hosts are not. Being a host includes not only domestic chores but also “doing” identity, relations, and friendship. In this article, we combine Goffman's work with thirteen qualitative interviews from…
You can’t use this, and you mustn’t do that’: A qualitative study of non-consumption practices among Danish pregnant women and new mothers
Anti-consumption literature focuses on consumers’ reasons for avoiding certain products or brands emphasizing consumers’ symbolic and/or political reasons for avoidance. Consumers’ choices have assumedly been voluntary. In contrast, this article discusses anti-consumption as a less explicitly political but also less voluntary form of anti-consumption, termed non-consumption. The empirical data consist of nine in-depth interviews with Danish pregn…
The Future World Champions: Ideals for Upbringing Represented in Contemporary European Advertisements
The general European discourse of childhood presents children as innocent and vulnerable, but within this discourse different images of 'the perfect child' exist. In this article ideals for upbringing are studied as they are represented in French, German and Dutch printed advertisements for children's products. The sample consists of 290 advertisements collected in the period 1995-8 from women's magazines, and the analysis is both quantitative an…
Family Holidays. A Qualitative Analysis of Family Holiday Experiences
Family holidays are seen as breaks away from busy everyday lives. They are supposed to be a relief from stress and chores, giving time for recovery and rest in the pleasant companionship of the family, but it sometimes may turn out to be a challenge to combine needs and desires of the different members of the family: parents and children, mothers and fathers, young children and older children. Family holidays are not always all harmony and may ge…
The Meaning of Holiday Consumption: Construction of self among mature couples
Consumption objects are consumed not only for what they do but also for what they communicate and mean to oneself and one's surroundings, and hence they become part of consumers' identity formation processes. This article sets out to explore the meaning production and the identity construction taking place among mature tourists in connection with their holiday consumption. Identity construction is particularly interesting to study in the context …
When bad food happens to good intentions: Female students' food dilemmas
Female students' food dilemmas are explored with a special focus on reasons why unhealthy food consumption happens in spite of the students' good intentions to eat healthy diets. The study takes a qualitative approach based on 11 in-depth interviews and 5 focus groups with Danish and international female students. Theoretically, the article draws on existing literature on food and student food consumption and on Warde's food consumption antinomie…
(Self)Confidence or compliance: Students' experience of academic quality in study-abroad contexts
This article investigates the views of quality in higher education held by two groups of international students: Chinese students at a Danish university and Danish students at Chinese universities. Given that there are no agreed international 'quality standards' in higher education, we analysed the students' understanding of the 'quality values' of their host institution and their own preferences and priorities. Representatives of the two groups …
When it Stops Being Food: The Edibility, Ideology, Procrastination, Objectification and Internalization of Household Food Waste
The paper examines how Western consumers ideologically and culturally construct edibility, and discusses how this affects household food waste. Consumers' enactments of food waste range from hedonist to altruist ideologies, anchored in a continuum ranging from "disgust" to "duty" and "respect." Furthermore, consumers' categorizations of food as edible or not depend on their self-enactment of competency, leading to internalization or objectificati…
There is Usually Just One Friday a Week”: Parents’ and Children’s Categorizations of “Unhealthy” Food
Parents’ knowledge of what constitutes a “healthy” diet does not always translate into action. This is often commented on as both worrying and paradoxical. This study explores how families categorize and make rules for “unhealthy” eating, particularly candy, and how these rules are sometimes bent. Drawing on the literature on family and food consumption, this study builds on interviews with 35 children and 13 families in Danish middle- and upper-…
Buying Food for the Family: Negotiations in Parent/Child Supermarket Shopping
Children play a part in family food shopping, but their roles are often underestimated. In contrast to earlier studies focusing on "who wins" in parent/child negotiations, in this study I focus on emotional and cooperative ways of negotiating food in the supermarket. Through unobtrusive observation of Danish and American parent/child groups, I found that children-even from a very young age-also appear interested in and knowledgeable about healthy…
You can’t use this, and you mustn’t do that’: A qualitative study of non-consumption practices among Danish pregnant women and new mothers
Anti-consumption literature focuses on consumers’ reasons for avoiding certain products or brands emphasizing consumers’ symbolic and/or political reasons for avoidance. Consumers’ choices have assumedly been voluntary. In contrast, this article discusses anti-consumption as a less explicitly political but also less voluntary form of anti-consumption, termed non-consumption. The empirical data consist of nine in-depth interviews with Danish pregn…
The brainy ones are leaving’: The subtlety of (un)cool places through the eyes of rural youth
The aim of this paper is to study place dynamics in relationships between academically-oriented young people and their local rural places. With point of departure in rural settings with less obvious flagship attractions and cultural assets compared to urban high amenity settings, the paper contributes to the limited literature on the perception of place among academically-oriented youth, who in future potentially belong to the professional catego…
Domestic hospitality, gender, and impression management among Danish women
Domestic life and domestic work are often studied in a family setting that only includes members of the focal family unit. However, when opening the home for guests, family life becomes both a back and front stage arena, where guests are relaxed but hosts are not. Being a host includes not only domestic chores but also “doing” identity, relations, and friendship. In this article, we combine Goffman's work with thirteen qualitative interviews from…
Enduring not enjoying? Emotional responses to studying abroad among Danish and Chinese students
Students’ emotions during stays abroad have mainly been treated as ”culture shock”, where difficulties are interpreted as universal ”stages” towards ”adaptation”. This paper explores how students from different cultural and educational traditions experience studying abroad differently. The study presents a qualitative study of 18 Danish and Chinese students in Chinese and Danish universities and situates itself within the literature on culture sh…
Debt as the new credit or credit as the new debt? A cultural analysis of credit consumption among Danish young adults
This article focuses on credit consumption and increasing debt among Danish young adults by viewing this as closely related to new cultural concepts of money in credit based markets. Along with deregulation of financial markets and the introduction of new forms of credit, most OECD countries have in recent years witnessed a change in consumers’ financial practices including an increasing role of credit in consumption. Young people seem particular…
Fun time, finite time: Temporal and emotional dimensions of grandtravel experiences
Healthy and Indulgent Food Consumption Practices Within Grandparent-Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families
Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent-grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children's weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand gr…
Grandparenting relations in advertising’s ‘familial fictions’
Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focussing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonio…
A little goes a long way: Grandparents’ Experiences of Grandchildren’s Caring Consumption Practices
Grandparenthood is widely understood as a valued identity in later life, associated with treasured grandparent–grandchild relationships. Although scholars highlight the importance of mutuality and bidirectional flows in these relationships, there is a need for qualitative research exploring grandparents’ experiences of receiving care from their grandchildren. Material goods and services are often bound up with practices of intergenerational care,…
Sociology (15 works) · Psychology (13 works) · Social Psychology (13 works) · Social Psychology (10 works) · Danish (8 works) · Qualitative research (7 works) · Social science (7 works) · Advertising (6 works) · Business (6 works) · Political science (5 works)