Grandparenting relations in advertising’s ‘familial fictions’
Bibliographic Data
| ID | 12698237 |
|---|---|
| Authors | Stephanie O’donohoe (0000-0002-3311-5010, University of Edinburgh Business School, UK), Malene Gram (0000-0003-0483-9228, Aalborg University Business School, Denmark, corresponding author), Caroline Marchant (University of Edinburgh Business School, UK) |
| Year | 2022 |
| Volume | 23 |
| Issue | 4 |
| Pages | 789-808 |
| Publication date | 2022-11-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Culture (JOURNAL) |
| Journal identifiers | ISSN: 1469-5405 • E-ISSN: 1741-2900 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14695405221140546 |
| OpenAlex | W4309452755 |
| Language | EN |
| References cited | 41 |
Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focussing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonious families. Consistent with prior research in Western cultures, these ads privilege White, middle-class, heterosexual ways of doing family. Surprisingly, given critiques of advertising idealization, ads depicting intergenerational tension outnumbered those featuring exclusively harmonious relations. Tensions were linked to violations of generational norms, particularly by grandparents, and to conflicting norms confronting different generations. Although gender roles were sometimes blurred in both harmony and tension ads, they were not generally contested by other family members
Advertising · Family life · Family values · Grandparent · Harmony (color · Idealization · Political science · Privilege (computing · Sociology · Family Business Performance and Succession · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Psychology · Social Psychology
Advertising the American Dream
Benign Violations
Grandparenting Practices around the World
Grandparents in Cultural Context
Grandparenting
Negotiating Family Responsibilities
Gender Advertisements
Thematic Analysis
Grandparents as substitute parents in the UK
Stereotype awareness and Black fathers’ paternal engagement
The adult–child coach in television commercials
Marketing blackness
Wondrous Innocence
The knowing mother
I want (to be) an active grandmother’ – activity as a new normative framework of subjective meanings and expectations associated with the grandmother role
Women as Care Managers
Using thematic analysis in psychology
The Missing Child in Consumption Theory
Working-Class Cast
Hitting the 'glass wall
Locating 'Family Practices
On the Family as a Realized Category
Intensive Grandmothering? Exploring the Changing Nature of Grandmothering in the Context of Changes to Parenting Culture
Grandfatherhood
Family Displays and Personal Lives
Displaying Families
Sociological Ambivalence and Family Ties
Regimes of mediation
| Citation velocity | historical |
|---|---|
| Highly cited | No |