Yi Mou
Biographic Data
| ID | 3675530 |
|---|---|
| NAME | Yi Mou |
| GIVEN NAMES | Yi |
| FAMILY NAME | Mou |
| SIGNATURE | MOU Y |
| AFFILIATIONS | Sun Yat-sen University |
| ORCID | 0000-0002-0022-8668 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 36 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
AI Claims Authority
AI has been increasingly deployed to combat misinformation, yet its credibility remains contested, partly due to overlooking the factor of corrective strategies. This study addresses this gap by conducting a 3 (source: human vs. AI vs. human-AI hybrid) × 2 (corrective strategy: evidence-based vs. authority-based) × 2 (topic: social vs. scientific) mixed-design experiment. Results showed that AI adopting authority-based strategies was associated w…
Artificial Intelligence and Digital Deification
AI-generated visuals are increasingly used in political campaigns to shape public perception, yet how they construct political personas and engage audiences remains underexplored. This study examines how the ideologically aligned online use of AI-generated images during Donald Trump's 2024 presidential campaign constructs a superhuman persona for him and provokes diverse audience responses. Employing a mixed-method approach, we conducted a visual…
The developmental relation between math anxiety and home-based math activities among parents of preschool-aged children
Directionality in the interrelations between approximate number, verbal number, and mathematics in preschool-aged children
A fundamental question in numerical development concerns the directional relation between an early-emerging non-verbal approximate number system (ANS) and culturally acquired verbal number and mathematics knowledge. Using path models on longitudinal data collected in preschool children (M age = 3.86 years; N = 216; 99 males; 80.8% White; 10.8% Multiracial, 3.8% Latino; 1.9% Black; collected 2013–2017) over 1 year, this study showed that earlier v…
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
Safer Sex Practice Among Female Chinese College Students and Its Antecedents
In response to the increasing rates of HIV/AIDS among Chinese college students, this study investigated the informational, motivational, behavioral, and cultural factors affecting female college students’ sexual behavior and safer sex practice in China. An online survey was conducted on a purposive sample of 1,247 female Chinese college students. The study lent partial support to the Information-Motivation-Behavioral Skills Model of AIDS-Preventi…
Comparing set-to-number and number-to-set measures of cardinal number knowledge in preschool children using latent variable modeling
I'm about to get my tamp on.' Framing tampons in We Media promotion posts targeting Chinese females
With much silence around menstruation, certain superstitions and beliefs still prevail in Confucian East Asian cultures such as China. As a result, domestic tampon brands did not appear until 2016. This study examines the promotion posts of tampons that are new to Chinese females on We Media channels. Specifically, a content analysis was conducted on the frames used in these promotion posts composed by different types of public accounts, guided b…
Traditional Resources, Internet Resources, and Youth Online Political Participation
This study tests whether resource theory can be used to examine the effects of traditional resources and Internet-specific resources on youth online political participation using a representative sample of Chinese college students studying in Shanghai in 2012. The authors find that traditional resources in the form of civic skills and family income are negatively associated with online participation while a distinct set of Internet-specific resou…
The media inequality
Predicting the Use of Traditional Chinese Medicine Health Maintenance Approach from Cultural and Spiritual Perspectives
Infants' Understanding of Preferences When Agents Make Inconsistent Choices
This study showed that 8.5‐month‐old infants seemed to consider the consistency of an agent's choices in attributing preferences to her. When the agent consistently chose one object over another, three or four times consecutively, infants acted as if they had interpreted her actions as evidence for her preference. In contrast, when the agent inconsistently chose between the two objects, at the ratio of 1:3, infants did not seem to interpret her a…
Is it a Container? Young Infants' Understanding of Containment Events
The present research examined how certain features of a box affected 4.5‐month‐old infants' interpretation of containment events the box was involved in. If the box was a regular container, infants did not respond with increased attention when a tall cylinder became fully hidden after being lowered inside the box, consistent with previous research. In contrast, if a three‐sided object (the box without its back) replaced the box, or if shown that …
Two core systems of numerical representation in infants
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
Predicting Political Discussion in a Censored Virtual Environment
Contrary to the optimistic view that the Internet would promote democracy in authoritarian countries like China, the pervasive political apathy among younger generations calls for a closer examination of micro-level individual political participation. This study contributes to the nascent body of empirical literature probing Chinese Internet users' political participation online by examining related behavioral and attitudinal factors. We argue th…
Predicting Political Discussion in a Censored Virtual Environment
Contrary to the optimistic view that the Internet would promote democracy in authoritarian countries like China, the pervasive political apathy among younger generations calls for a closer examination of micro-level individual political participation. This study contributes to the nascent body of empirical literature probing Chinese Internet users' political participation online by examining related behavioral and attitudinal factors. We argue th…
Traditional Resources, Internet Resources, and Youth Online Political Participation
This study tests whether resource theory can be used to examine the effects of traditional resources and Internet-specific resources on youth online political participation using a representative sample of Chinese college students studying in Shanghai in 2012. The authors find that traditional resources in the form of civic skills and family income are negatively associated with online participation while a distinct set of Internet-specific resou…
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
I'm about to get my tamp on.' Framing tampons in We Media promotion posts targeting Chinese females
With much silence around menstruation, certain superstitions and beliefs still prevail in Confucian East Asian cultures such as China. As a result, domestic tampon brands did not appear until 2016. This study examines the promotion posts of tampons that are new to Chinese females on We Media channels. Specifically, a content analysis was conducted on the frames used in these promotion posts composed by different types of public accounts, guided b…
Predicting Political Discussion in a Censored Virtual Environment
Contrary to the optimistic view that the Internet would promote democracy in authoritarian countries like China, the pervasive political apathy among younger generations calls for a closer examination of micro-level individual political participation. This study contributes to the nascent body of empirical literature probing Chinese Internet users' political participation online by examining related behavioral and attitudinal factors. We argue th…
Two core systems of numerical representation in infants
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
The media inequality
Predicting the Use of Traditional Chinese Medicine Health Maintenance Approach from Cultural and Spiritual Perspectives
Infants' Understanding of Preferences When Agents Make Inconsistent Choices
This study showed that 8.5‐month‐old infants seemed to consider the consistency of an agent's choices in attributing preferences to her. When the agent consistently chose one object over another, three or four times consecutively, infants acted as if they had interpreted her actions as evidence for her preference. In contrast, when the agent inconsistently chose between the two objects, at the ratio of 1:3, infants did not seem to interpret her a…
Is it a Container? Young Infants' Understanding of Containment Events
The present research examined how certain features of a box affected 4.5‐month‐old infants' interpretation of containment events the box was involved in. If the box was a regular container, infants did not respond with increased attention when a tall cylinder became fully hidden after being lowered inside the box, consistent with previous research. In contrast, if a three‐sided object (the box without its back) replaced the box, or if shown that …
Traditional Resources, Internet Resources, and Youth Online Political Participation
This study tests whether resource theory can be used to examine the effects of traditional resources and Internet-specific resources on youth online political participation using a representative sample of Chinese college students studying in Shanghai in 2012. The authors find that traditional resources in the form of civic skills and family income are negatively associated with online participation while a distinct set of Internet-specific resou…
I'm about to get my tamp on.' Framing tampons in We Media promotion posts targeting Chinese females
With much silence around menstruation, certain superstitions and beliefs still prevail in Confucian East Asian cultures such as China. As a result, domestic tampon brands did not appear until 2016. This study examines the promotion posts of tampons that are new to Chinese females on We Media channels. Specifically, a content analysis was conducted on the frames used in these promotion posts composed by different types of public accounts, guided b…
Safer Sex Practice Among Female Chinese College Students and Its Antecedents
In response to the increasing rates of HIV/AIDS among Chinese college students, this study investigated the informational, motivational, behavioral, and cultural factors affecting female college students’ sexual behavior and safer sex practice in China. An online survey was conducted on a purposive sample of 1,247 female Chinese college students. The study lent partial support to the Information-Motivation-Behavioral Skills Model of AIDS-Preventi…
Comparing set-to-number and number-to-set measures of cardinal number knowledge in preschool children using latent variable modeling
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
Directionality in the interrelations between approximate number, verbal number, and mathematics in preschool-aged children
A fundamental question in numerical development concerns the directional relation between an early-emerging non-verbal approximate number system (ANS) and culturally acquired verbal number and mathematics knowledge. Using path models on longitudinal data collected in preschool children (M age = 3.86 years; N = 216; 99 males; 80.8% White; 10.8% Multiracial, 3.8% Latino; 1.9% Black; collected 2013–2017) over 1 year, this study showed that earlier v…
Artificial Intelligence and Digital Deification
AI-generated visuals are increasingly used in political campaigns to shape public perception, yet how they construct political personas and engage audiences remains underexplored. This study examines how the ideologically aligned online use of AI-generated images during Donald Trump's 2024 presidential campaign constructs a superhuman persona for him and provokes diverse audience responses. Employing a mixed-method approach, we conducted a visual…
The developmental relation between math anxiety and home-based math activities among parents of preschool-aged children
AI Claims Authority
AI has been increasingly deployed to combat misinformation, yet its credibility remains contested, partly due to overlooking the factor of corrective strategies. This study addresses this gap by conducting a 3 (source: human vs. AI vs. human-AI hybrid) × 2 (corrective strategy: evidence-based vs. authority-based) × 2 (topic: social vs. scientific) mixed-design experiment. Results showed that AI adopting authority-based strategies was associated w…
Psychology (12 works) · Computer Science (8 works) · Political science (6 works) · Cognitive psychology (5 works) · Developmental psychology (5 works) · Social Psychology (5 works) · Artificial Intelligence (4 works) · China (4 works) · Cognition (4 works) · Cognitive and developmental aspects of mathematical skills (4 works)