Monika Schatz
Biographic Data
| ID | 3701489 |
|---|---|
| NAME | Monika Schatz |
| GIVEN NAMES | Monika |
| FAMILY NAME | Schatz |
| SIGNATURE | SCHATZ M |
| AFFILIATIONS | University of Helsinki |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
From Pisa to national branding
Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in education branding rose especially since the country's success in the programme for international student as…
From Pisa to national branding
Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in education branding rose especially since the country's success in the programme for international student as…
From Pisa to national branding
Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in education branding rose especially since the country's success in the programme for international student as…
Accounting (1 work) · Business (1 work) · Business education (1 work) · Comparative education (1 work) · Corporate governance (1 work) · Economics (1 work) · Global Education and Multiculturalism (1 work) · Higher education (1 work) · Higher Education Governance and Development (1 work) · Intangible asset (1 work)