From Pisa to national branding
Exploring Finnish education(R)
Bibliographic Data
| ID | 2930245 |
|---|---|
| Authors | Monika Schatz (University of Helsinki, corresponding author), Ana Popovic (0000-0002-6924-6119, University of Nis), Fred Dervin (0000-0001-9371-2717, University of Helsinki) |
| Year | 2017 |
| Volume | 38 |
| Issue | 2 |
| Pages | 172-184 |
| Publication date | 2017-03-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse Studies in the Cultural Politics of Education (JOURNAL) |
| Journal identifiers | ISSN: 0159-6306 • E-ISSN: 1469-3739 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01596306.2015.1066311 |
| OpenAlex | W2336637684 |
| Language | EN |
| Citations received | 10 |
| References cited | 37 |
Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in education branding rose especially since the country's success in the programme for international student assessment studies created a positive reputation of its basic education. In this article, the authors investigate how this reputation is transformed into a general Finnish education brand, based upon Finland's official Country Brand Report (2010). The governmental discourse on Finnish education reveals a fusion of education and national branding, which is why the authors suggest to discuss the Finnish education brand as Finnish education®. The article provides an analysis of the elements constituting the brand and opens up a critical discussion on the ethics of branding education through cultural and national characteristics
Business · Business education · Comparative education · Corporate governance · Economics · Higher education · Intangible asset · Management · Nation branding · Political science · Public relations · Reputation · Social science · Sociology · Global Education and Multiculturalism · Higher Education Governance and Development · International Student and Expatriate Challenges · Accounting · Marketing
Transnational Edu-Business in China
Transformation toward sustainability in Finnish teacher education policy
Nature-Based Education for Facilitating Resilience and Well-Being among Youth—A Nordic Perspective
The state as an agency in the assetisation of knowledge
Low-efficiency schools in South Korea, Japan, and Finland receive ample human resources and quality teaching to improve quality and equality in education
Approaching global education development with a decolonial lens
Education is a life marathon rather than a hundred-meter race’
Contradictory rationales behind national education export
‘Make Finland and the entire world a better place’
From Pisa to national branding
Global Trends in Educational Policy
Ethnicity, Inc.
Universities in the Marketplace
Competitive Identity
Networks, new governance and education
Universities in a competitive global marketplace
Higher education and its communities
Is Economics Performative? Option Theory and the Construction of Derivatives Markets
The Internationalization of Higher Education
How to Brand Nations, Cities and Destinations
Intercultural Communication and Ideology
Four problems for researchers using social categories
Integration of education with research and development and the export of higher education
The Finnish miracle of Pisa
Extreme case formulations
Repositioning Higher Education as a Global Commodity
The Service University in the Global Marketplace
Higher Education as a Market
From Pisa to national branding
| Unique citing works | 10 |
|---|---|
| Citations per year | 1.11 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 10 |