Huiyu Zhang
Biographic Data
| ID | 3734485 |
|---|---|
| NAME | Huiyu Zhang |
| GIVEN NAMES | Huiyu |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG H |
| AFFILIATIONS | Zhejiang University |
| ORCID | 0000-0002-1354-1581 |
| VERIFIED | Yes |
| TOTAL WORKS | 33 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 33 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Beyond scrolling: Asynchronous video exchanges for building confidence in language learners
This study, grounded in social cognitive theory and employing a pre-test/post-test quasi-experimental design, systematically observed 118 first-year accounting students from a regional public university in central China over eight weeks. The aim was to explore the associations between extracurricular asynchronous short-video chats, text chats, learners’ self-confidence, and foreign language proficiency among Chinese EFL (English as a foreign lang…
ChakapBot: A Generative AI-Powered Chatbot for the Revitalisation of Baba Malay
This paper reports on the pilot implementation of ChakapBot, a generative AI-supported chatbot developed to support both the revitalisation and documentation of Baba Malay, an endangered heritage language in Singapore. A six-week pilot was conducted with 26 participants, the majority of whom were adult learners with limited prior exposure to the language and disrupted intergenerational transmission. Drawing on surveys, the study examines particip…
Exploring the linguistic features of About Us texts on the official websites of international organizations: A corpus-based move analysis with multi-dimensional analysis
Linguistic landscape of the metro systems on the Chinese mainland: A multimodal analysis of language use
Based on audio announcements and public signage collected from the metro systems of 41 Chinese cities, this study investigates language use in urban public space and its underlying social drivers by analyzing both the audio and visual linguistic landscape and comparing language use across different modes of presentation and across cities. We found that Putonghua and standardised Chinese characters served as the universal medium across all the inv…
Comparing Chinese and British entrepreneurial pitches in reality TV shows: A corpus-based appraisal analysis
This paper aims to explore and compare how entrepreneurs in different cultures mobilize evaluative linguistic resources to perform self-promotion in entrepreneurial pitches. Through corpus-based quantitative and qualitative analyses of 160 pitches from two venture capital reality TV shows, the UK’s Dragons’ Den and its Chinese version He Huo Zhong Guo Ren , this study scrutinizes the functions and features of Attitude and Graduation resources in …
Exploring features of constitutional language legislation: Analysis of the language-related articles in the current constitutions of 183 countries
Temporal and regional distribution of official translation policy on the Chinese mainland (1979–2023)
Paintings in naked-eye virtual reality: A parallax view between the surface and volumetric depth
This article explores a subgenre of naked-eye virtual reality (VR) video that features two-dimensional paintings in a three-dimensional space and is circulated on the Chinese video streaming website Bilibili. In contrast to traditional VR, which requires the spectator to wear a head-mounted display, naked-eye VR offers a stereoscopic view on the screen, eliminating the need for VR glasses. The apparent incongruity between the screen’s physical fl…
Examining the effect of AI-powered virtual-human training on STEM majors’ self-regulated learning behavior
Introduction Students pursuing science, technology, engineering, and math (STEM) majors often struggle with essential skills critical to their academic success and future careers. Traditional self-regulated learning (SRL) training programs, while effective, require significant time investments from both students and instructors, limiting their feasibility in large lecture-based STEM courses. Methods This study investigates whether completion of t…
Features of translation policies on the Chinese mainland (1979–2021): A corpus-based analysis of policy documents under a new classification
This research presents a new classification of translation policy by referring to Baldauf’s (2006) framework of language planning. It constructs a policy database containing 363 policy documents issued on the Chinese mainland from 1979 to 2021, and analyzes the features of each policy category by integrating corpus analysis with text analysis. It is revealed that policy documents on translation education aim to train professional translators with…
Narrative reconstruction in the Chinese translation of detective fiction in the late Qing Dynasty: A case study of Facing an Unseen Terror
Nick Carter Weekly, a popular American magazine that features stories about the iconic detective character Nick Carter, was translated into Chinese during the late Qing Dynasty and enjoyed a wide readership. Despite its popularity with translators, publishers, and readers, however, little scholarly attention has been paid to its translation in the Chinese context. This study focuses on the Chinese translation of issue No. 533 entitled Facing an U…
Grace Zhang and Vahid Parvaresh: Elastic Language in Persuasion and Comforting: A Cross-Cultural Perspective
Article Grace Zhang and Vahid Parvaresh: Elastic Language in Persuasion and Comforting: A Cross-Cultural Perspective was published on April 1, 2024 in the journal Intercultural Pragmatics (volume 21, issue 2)
Family language policy in multi-ethnic and multilingual villages in Yunnan, China: A comparative case study of Kena village and Anmin village
Based on Spolsky’s (2004) tripartite framework for language policy, this study explores language practices, language ideology, and language management in relation to minority languages, Putonghua, and English in ethnic minority families in Yunnan, China. Through observations of and interviews with nine interethnic marriage families in Kena Village and Anmin Village, we found that although people in both villages recognise the value of their nativ…
Visual frames in promotional video: A semiotic analysis of What is Peppa
In January 2019, What is Peppa? , a promotional video for a Chinese New Year movie, received widespread attention in China immediately after its release. This paper explains the success of the video from the perspective of visual framing, and employs Systemic Visual Grammar to analyze how visual semiotics are applied to frame prominent topics so as to achieve promotional purposes. The results show that: (i) visual semiotics are used to frame the …
From industrial movies to social media discourses: Alternative social imaginaries of industry and technology in China
The paper is concerned with how Chinese public and civil society understand the so-called socialism with Chinese characteristics, or Chinese-style modernization, in the era of post-globalization capitalism and in light of their social imaginaries of technology and industry. The authors discuss historically formed as well as newly arising social imaginaries of the importance and role of industry, science, and technology in China when formulating a…
Evolution of English language education policies in the Chinese mainland in the 21st century: A corpus-based analysis of official language policy documents
Audience reception of translated classic films: Zhang Yimou’s Hero in the digital English world
Against the backdrop of cultural globalization, more and more Chinese films are being introduced to the Anglophone world, and Zhang Yimou’s Hero is a particularly informative case because of its huge success. The present study describes and analyzes the reception of Chinese films in the Anglophone world by conducting an in-depth case study of Hero. Drawing on sentiment analysis and corpus-based keyword analysis, we find that Hero received a posit…
Book Covers and State Translation Programs: A Multimodal Approach to Book Covers in the Panda Books Series
In the era of globalization, institutional translation has become increasingly important. The Panda Books Series (PBS) is an exemplar of institutional translation that translates and disseminates Chinese literature to other parts of the world. The present study provides a multimodal analysis of the book covers in the PBS in terms of their visual meanings and intersemiotic relations. Analysis of 129 front covers and 64 back covers reveals that a p…
Evolving means of formal language policy on Putonghua and minority languages on the Chinese mainland (1986–2021)
This study analyses the evolving means of China’s formal language policy on Putonghua and minority languages from 1986 to 2021. This paper identifies four stages based on the shifting focus between Putonghua and minority languages: status planning of the central government (1986–1990), balance via bilingual policy (1991–2000), strong Putonghua spread at all levels (2001–2011), and Putonghua promotion and minority language preservation (2012–2021)…
Mindfulness Practice and Job Performance in Social Workers: Mediation Effect of Work Engagement
Despite a rapid increase in the work force over the last decade, the social work labor force is still suffering through high amounts of stress and burnout that could negatively affect work engagement and job performance in China. A potential solution worth exploring, however, is the practice of mindfulness, a concept based on expanding one's awareness to target focus without judgement. Using 537 social workers from street-level social work servic…
Language policies and organizational features of international organizations
Language policy, which is directly concerned with organizational operation, functions, and objectives, has become an increasingly important issue in international organizations (IOs). However, research on IOs’ language policies, especially exploration based on large-scale data, is rather limited. Using data from the Yearbook of International Organizations (2020–2021) , this study explores how IOs select their languages. It is found that: (1) Fede…
Gabrielle Hogan-Brun: Linguanomics: What Is the Market Potential of Multilingualism?
The economic dynamics of multilingualism in society has long been a critical and controversial issue in applied linguistics and sociolinguistics. Some scholars have contended that multilingualism can be problematic and even endangering to people and society (e.g. Blommaert et al. 2012), and linguistic commodification for economic purpose in multilingual societies can essentially jeopardize multilingualism (Heller 2003; Heller et al. 2014). Many o…
Disagreement and mitigation in power-asymmetrical venture capital reality TV shows: A comparative case study of Shark Tank in the US and Dragon’s Den in China
This paper examines the relationships among cultural variation, power, disagreement, and mitigation devices. Based on a multi-modal analysis of original data from two TV shows ( Shark Tank in the US and Dragon’s Den in China), it is found that investors’ linguistic performance shows greater frequency and variation in both disagreement and its mitigation, influenced by power and politeness. Regarding the role of cultural variation, this study chal…
Bilingualism and bilingual education: Politics, policies and practices in a globalized society
Globalisation has shrunk the world into a ‘global village’, where the prevalence of English has been intensified and communication in the fields of economics and politics has become more convenient
Leisure satisfaction and happiness: The moderating role of religion
This study examines the effect of leisure satisfaction on happiness and explores how religion, as a moderator, influences this effect in the Asian context. The statistical analyses were conducted using the Asia Barometer Survey 2006 and 2007 databases. The regression analysis results indicate that: (a) leisure satisfaction is positively associated with happiness in the investigated Asian countries; (b) all the religions tested are significantly p…
Family language policy in multi-ethnic and multilingual villages in Yunnan, China: A comparative case study of Kena village and Anmin village
Based on Spolsky’s (2004) tripartite framework for language policy, this study explores language practices, language ideology, and language management in relation to minority languages, Putonghua, and English in ethnic minority families in Yunnan, China. Through observations of and interviews with nine interethnic marriage families in Kena Village and Anmin Village, we found that although people in both villages recognise the value of their nativ…
Evolving means of formal language policy on Putonghua and minority languages on the Chinese mainland (1986–2021)
This study analyses the evolving means of China’s formal language policy on Putonghua and minority languages from 1986 to 2021. This paper identifies four stages based on the shifting focus between Putonghua and minority languages: status planning of the central government (1986–1990), balance via bilingual policy (1991–2000), strong Putonghua spread at all levels (2001–2011), and Putonghua promotion and minority language preservation (2012–2021)…
Leisure satisfaction and happiness: The moderating role of religion
This study examines the effect of leisure satisfaction on happiness and explores how religion, as a moderator, influences this effect in the Asian context. The statistical analyses were conducted using the Asia Barometer Survey 2006 and 2007 databases. The regression analysis results indicate that: (a) leisure satisfaction is positively associated with happiness in the investigated Asian countries; (b) all the religions tested are significantly p…
English Proficiency and Happiness: The Mediation of Income Satisfaction and Leisure Satisfaction and the Moderation of the National Economy
This study, using databases from the AsiaBarometer Surveys 2006 and 2007, empirically investigates whether and how English proficiency and happiness are linked in 14 East and Southeast Asian countries or regions. Based on the large-scale dataset of 14,811 respondents, we conducted hierarchical regression analyses and found that: (i) English proficiency is positively associated with happiness; (ii) the focal relationship is partly mediated by inco…
(Core) common ground and the role of metapragmatic expressions: A comment on Liu and Liu (2017)
Putonghua vs. minority languages: Distribution of language laws, regulations, and documents in mainland China
Using a database containing Chinese language laws, regulations, and documents from 1986 to 2019, this study investigates the distribution of Putonghua and minority language policies in mainland China. It is found that: (i) in terms of the hierarchy of law, there are five levels of policies in China, with the Constitution and language laws as guidelines and local regulations dominant in quantity; (ii) in terms of the temporal dimension, while Puto…
Educational Technology Training for Higher Education Teachers in China and Some Suggestions for Improving It
This article describes current practices in educational technology training for higher education teachers in China, using information derived from questionnaires and statistics. It addresses problems identified in questionnaires, such as upgrading and improving training content and training modes, and makes some constructive suggestions for the future
(Core) common ground once more: Response to Liu and Liu
(Core) common ground and the role of metapragmatic expressions: A comment on Liu and Liu (2017)
A Typical Politician vs. a Lunatic Businessman: Different Language Styles of Hillary Clinton and Donald Trump
The victory of Donald Trump over Hillary Clinton in the 2016 US election shocked the media and the public around the world. In an attempt to understand the linguistic differences between Clinton and Trump that might explain the unexpected result, both quantitative and qualitative methods were used in the research to analyze their particular language features in the speeches and different strategies employed in their debates. The quantitative resu…
Chinese Blockbusters and Culture Self-Confidence
Along with the market-oriented development of the Chinese economy in the reform-era, the country’s once highly-political revolutionary arts and cultural realm has been transformed into commercialised mass culture. Specifically, the accelerated market-oriented restructuring of the Chinese film industry since 2000 has turned China into the world’s second largest film market. At the same time, it has also led to the recent emergence of domestic comm…
The dialectics of “iron hook” and “tofu”: The shifts in Liang Shuming’s thinking in the 1950s and the “duality” of Chinese socialist practices
Starting with the metaphor “iron hook and tofu” proposed by Liang Shuming, the Chinese thinker and leader of the rural reconstruction movement in the twentieth century, this article retraces the debate between Liang and Mao Zedong in 1953 under the historical context of the early 1950s and the shifts in Liang’s thinking from the 1920s to the 1950s. The dialectical relationship between “iron hook” and “tofu” was an important issue throughout Liang…
Gabrielle Hogan-Brun: Linguanomics: What Is the Market Potential of Multilingualism?
The economic dynamics of multilingualism in society has long been a critical and controversial issue in applied linguistics and sociolinguistics. Some scholars have contended that multilingualism can be problematic and even endangering to people and society (e.g. Blommaert et al. 2012), and linguistic commodification for economic purpose in multilingual societies can essentially jeopardize multilingualism (Heller 2003; Heller et al. 2014). Many o…
Disagreement and mitigation in power-asymmetrical venture capital reality TV shows: A comparative case study of Shark Tank in the US and Dragon’s Den in China
This paper examines the relationships among cultural variation, power, disagreement, and mitigation devices. Based on a multi-modal analysis of original data from two TV shows ( Shark Tank in the US and Dragon’s Den in China), it is found that investors’ linguistic performance shows greater frequency and variation in both disagreement and its mitigation, influenced by power and politeness. Regarding the role of cultural variation, this study chal…
Bilingualism and bilingual education: Politics, policies and practices in a globalized society
Globalisation has shrunk the world into a ‘global village’, where the prevalence of English has been intensified and communication in the fields of economics and politics has become more convenient
Leisure satisfaction and happiness: The moderating role of religion
This study examines the effect of leisure satisfaction on happiness and explores how religion, as a moderator, influences this effect in the Asian context. The statistical analyses were conducted using the Asia Barometer Survey 2006 and 2007 databases. The regression analysis results indicate that: (a) leisure satisfaction is positively associated with happiness in the investigated Asian countries; (b) all the religions tested are significantly p…
Putonghua vs. minority languages: Distribution of language laws, regulations, and documents in mainland China
Using a database containing Chinese language laws, regulations, and documents from 1986 to 2019, this study investigates the distribution of Putonghua and minority language policies in mainland China. It is found that: (i) in terms of the hierarchy of law, there are five levels of policies in China, with the Constitution and language laws as guidelines and local regulations dominant in quantity; (ii) in terms of the temporal dimension, while Puto…
English Proficiency and Happiness: The Mediation of Income Satisfaction and Leisure Satisfaction and the Moderation of the National Economy
This study, using databases from the AsiaBarometer Surveys 2006 and 2007, empirically investigates whether and how English proficiency and happiness are linked in 14 East and Southeast Asian countries or regions. Based on the large-scale dataset of 14,811 respondents, we conducted hierarchical regression analyses and found that: (i) English proficiency is positively associated with happiness; (ii) the focal relationship is partly mediated by inco…
Mindfulness Practice and Job Performance in Social Workers: Mediation Effect of Work Engagement
Despite a rapid increase in the work force over the last decade, the social work labor force is still suffering through high amounts of stress and burnout that could negatively affect work engagement and job performance in China. A potential solution worth exploring, however, is the practice of mindfulness, a concept based on expanding one's awareness to target focus without judgement. Using 537 social workers from street-level social work servic…
Language policies and organizational features of international organizations
Language policy, which is directly concerned with organizational operation, functions, and objectives, has become an increasingly important issue in international organizations (IOs). However, research on IOs’ language policies, especially exploration based on large-scale data, is rather limited. Using data from the Yearbook of International Organizations (2020–2021) , this study explores how IOs select their languages. It is found that: (1) Fede…
From industrial movies to social media discourses: Alternative social imaginaries of industry and technology in China
The paper is concerned with how Chinese public and civil society understand the so-called socialism with Chinese characteristics, or Chinese-style modernization, in the era of post-globalization capitalism and in light of their social imaginaries of technology and industry. The authors discuss historically formed as well as newly arising social imaginaries of the importance and role of industry, science, and technology in China when formulating a…
Evolution of English language education policies in the Chinese mainland in the 21st century: A corpus-based analysis of official language policy documents
Audience reception of translated classic films: Zhang Yimou’s Hero in the digital English world
Against the backdrop of cultural globalization, more and more Chinese films are being introduced to the Anglophone world, and Zhang Yimou’s Hero is a particularly informative case because of its huge success. The present study describes and analyzes the reception of Chinese films in the Anglophone world by conducting an in-depth case study of Hero. Drawing on sentiment analysis and corpus-based keyword analysis, we find that Hero received a posit…
Book Covers and State Translation Programs: A Multimodal Approach to Book Covers in the Panda Books Series
In the era of globalization, institutional translation has become increasingly important. The Panda Books Series (PBS) is an exemplar of institutional translation that translates and disseminates Chinese literature to other parts of the world. The present study provides a multimodal analysis of the book covers in the PBS in terms of their visual meanings and intersemiotic relations. Analysis of 129 front covers and 64 back covers reveals that a p…
Evolving means of formal language policy on Putonghua and minority languages on the Chinese mainland (1986–2021)
This study analyses the evolving means of China’s formal language policy on Putonghua and minority languages from 1986 to 2021. This paper identifies four stages based on the shifting focus between Putonghua and minority languages: status planning of the central government (1986–1990), balance via bilingual policy (1991–2000), strong Putonghua spread at all levels (2001–2011), and Putonghua promotion and minority language preservation (2012–2021)…
Paintings in naked-eye virtual reality: A parallax view between the surface and volumetric depth
This article explores a subgenre of naked-eye virtual reality (VR) video that features two-dimensional paintings in a three-dimensional space and is circulated on the Chinese video streaming website Bilibili. In contrast to traditional VR, which requires the spectator to wear a head-mounted display, naked-eye VR offers a stereoscopic view on the screen, eliminating the need for VR glasses. The apparent incongruity between the screen’s physical fl…
Examining the effect of AI-powered virtual-human training on STEM majors’ self-regulated learning behavior
Introduction Students pursuing science, technology, engineering, and math (STEM) majors often struggle with essential skills critical to their academic success and future careers. Traditional self-regulated learning (SRL) training programs, while effective, require significant time investments from both students and instructors, limiting their feasibility in large lecture-based STEM courses. Methods This study investigates whether completion of t…
Features of translation policies on the Chinese mainland (1979–2021): A corpus-based analysis of policy documents under a new classification
This research presents a new classification of translation policy by referring to Baldauf’s (2006) framework of language planning. It constructs a policy database containing 363 policy documents issued on the Chinese mainland from 1979 to 2021, and analyzes the features of each policy category by integrating corpus analysis with text analysis. It is revealed that policy documents on translation education aim to train professional translators with…
Narrative reconstruction in the Chinese translation of detective fiction in the late Qing Dynasty: A case study of Facing an Unseen Terror
Nick Carter Weekly, a popular American magazine that features stories about the iconic detective character Nick Carter, was translated into Chinese during the late Qing Dynasty and enjoyed a wide readership. Despite its popularity with translators, publishers, and readers, however, little scholarly attention has been paid to its translation in the Chinese context. This study focuses on the Chinese translation of issue No. 533 entitled Facing an U…
Grace Zhang and Vahid Parvaresh: Elastic Language in Persuasion and Comforting: A Cross-Cultural Perspective
Article Grace Zhang and Vahid Parvaresh: Elastic Language in Persuasion and Comforting: A Cross-Cultural Perspective was published on April 1, 2024 in the journal Intercultural Pragmatics (volume 21, issue 2)
Family language policy in multi-ethnic and multilingual villages in Yunnan, China: A comparative case study of Kena village and Anmin village
Based on Spolsky’s (2004) tripartite framework for language policy, this study explores language practices, language ideology, and language management in relation to minority languages, Putonghua, and English in ethnic minority families in Yunnan, China. Through observations of and interviews with nine interethnic marriage families in Kena Village and Anmin Village, we found that although people in both villages recognise the value of their nativ…
Sociology (21 works) · Political science (18 works) · Law (14 works) · Linguistics (14 works) · China (13 works) · Psychology (13 works) · Social Psychology (9 works) · Computer Science (8 works) · Multilingual Education and Policy (8 works) · Philosophy (7 works)