Yuri Seo
Biographic Data
| ID | 3738667 |
|---|---|
| NAME | Yuri Seo |
| GIVEN NAMES | Yuri |
| FAMILY NAME | Seo |
| SIGNATURE | SEO Y |
| AFFILIATIONS | University of Auckland |
| ORCID | 0000-0003-0463-4708 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 98 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
Gratitude in Health Messages: The Moderating Role of Anthropomorphism
This article suggests that evoking the positive emotion of gratitude, rather than fear, can be more effective in health messages. Specifically, the gratitude (vs. fear) effect emerges when health messages feature anthropomorphic cues. The authors tested predictions across three studies by examining dispositional, incidental, and integral emotions. Findings show that fear and gratitude can be effective emotion appeals in health advertising. Specif…
Mindful luxury: A case of the Faroe Islands
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption. Drawing on an extended qualitative investigation of international K-pop consumers, this study illustrates that th…
Awe in Advertising: The Mediating Role of an Abstract Mindset
Awe represents a powerful positive emotion that has received limited examination in the advertising context. The present research draws on construal-level theory to shed light on when and how awe increases persuasion. Across five experimental studies, we show that the effect of awe elicits an abstract mindset and, therefore, increases advertising persuasiveness when the advertised product emphasizes desirability features and is perceived as tempo…
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level
This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametrically opposite “match-up” effects between advertising appeals and construal levels for luxury and sustainable brands. For a luxury brand, consumers show favorable evaluations when a warmth (competence) appeal is combined with a high (low) construal level…
Digital transformation and advertising: Insights from the 2020 Icama-KAS conference
The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hoste
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the determinants of SMI advertising effectiveness is undeveloped. The present research establishes when and how the type of SMI based on the number of followers influences SMI advertising effectiveness. Specifically, the findings of four experimental studies show that micro-influencers (those who have 10,000 to 100,000 followers) are more persuasive than me…
Perceived Neighborhood Environment Associated with Sarcopenia in Urban-Dwelling Older Adults: The Korean Frailty and Aging Cohort Study (KFACS)
Sarcopenia is associated with adverse health outcomes among older individuals. However, little is known about its association with neighborhood environmental factors. We explored the relationship between sarcopenia and perceived neighborhood environmental factors among community-dwelling older adults aged 70-84 years. We analyzed 1778 participants (mean age of 75.9 ± 3.8 years; 54.0% women) who lived in urban areas and underwent dual-energy X-ray…
Mindfulness and pro-environmental hotel preference
Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity
This article aims to understand how young Korean women respond to the changing ideals of K-beauty, a form of gender imagery embodied by Korean pop celebrities, when such ideals become exported as global cultural products. The findings reveal that K-beauty is characterized by three paradoxical themes: manufactured naturalness, hyper-sexualized cuteness, and the ‘harmonious kaleidoscope’. When we unravel these paradoxes further, we observe that the…
Playing games: Advancing research on online and mobile gaming consumption
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans
The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-gen…
Trolling in online communities: A practice-based theoretical perspective
The literature on trolling has viewed trolling as discrete instances of transgression undertaken by antagonistic individuals. We identify three main issues with current theorizations: diffuse definitions of “trolling,” blurred boundaries between trolling and other online anti-social behaviors, and the context dependency of trolling. To address these unresolved issues, we adopt a practice-based theoretical approach. Informed by this approach, we a…
E-WOM messaging on social media: Social ties, temporal distance, and message concreteness
Purpose The purpose of this paper is to explore the intentions to share electronic word-of-mouth (E-WOM) messages on social media websites depending on tie strength, perceptions of temporal distance and the concreteness of promotional messages. Design/methodology/approach A 2×2×2 mixed design is used. Temporal distance (near vs distant) and message concreteness (text vs picture) are between-subjects factors; sharing intentions (close friends vs g…
Professionalized consumption and identity transformations in the field of eSports
Beyond solitary play in computer games: The social practices of eSports
This article adopts the theory of social practices as a critical lens for understanding computer game consumption as multiple ‘nexuses of doings and sayings’, which represent the elements of and are situated within the broader context of consumer culture. Specifically, we explore an emerging phenomenon of an organised and competitive approach to computer gaming, referred to as ‘electronic sports’ or ‘eSports’, by offering a novel conceptualisatio…
Beyond solitary play in computer games: The social practices of eSports
This article adopts the theory of social practices as a critical lens for understanding computer game consumption as multiple ‘nexuses of doings and sayings’, which represent the elements of and are situated within the broader context of consumer culture. Specifically, we explore an emerging phenomenon of an organised and competitive approach to computer gaming, referred to as ‘electronic sports’ or ‘eSports’, by offering a novel conceptualisatio…
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
E-WOM messaging on social media: Social ties, temporal distance, and message concreteness
Purpose The purpose of this paper is to explore the intentions to share electronic word-of-mouth (E-WOM) messages on social media websites depending on tie strength, perceptions of temporal distance and the concreteness of promotional messages. Design/methodology/approach A 2×2×2 mixed design is used. Temporal distance (near vs distant) and message concreteness (text vs picture) are between-subjects factors; sharing intentions (close friends vs g…
Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans
The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-gen…
Trolling in online communities: A practice-based theoretical perspective
The literature on trolling has viewed trolling as discrete instances of transgression undertaken by antagonistic individuals. We identify three main issues with current theorizations: diffuse definitions of “trolling,” blurred boundaries between trolling and other online anti-social behaviors, and the context dependency of trolling. To address these unresolved issues, we adopt a practice-based theoretical approach. Informed by this approach, we a…
Mindfulness and pro-environmental hotel preference
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption. Drawing on an extended qualitative investigation of international K-pop consumers, this study illustrates that th…
Playing games: Advancing research on online and mobile gaming consumption
Mindful luxury: A case of the Faroe Islands
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity
This article aims to understand how young Korean women respond to the changing ideals of K-beauty, a form of gender imagery embodied by Korean pop celebrities, when such ideals become exported as global cultural products. The findings reveal that K-beauty is characterized by three paradoxical themes: manufactured naturalness, hyper-sexualized cuteness, and the ‘harmonious kaleidoscope’. When we unravel these paradoxes further, we observe that the…
Beyond solitary play in computer games: The social practices of eSports
This article adopts the theory of social practices as a critical lens for understanding computer game consumption as multiple ‘nexuses of doings and sayings’, which represent the elements of and are situated within the broader context of consumer culture. Specifically, we explore an emerging phenomenon of an organised and competitive approach to computer gaming, referred to as ‘electronic sports’ or ‘eSports’, by offering a novel conceptualisatio…
Professionalized consumption and identity transformations in the field of eSports
E-WOM messaging on social media: Social ties, temporal distance, and message concreteness
Purpose The purpose of this paper is to explore the intentions to share electronic word-of-mouth (E-WOM) messages on social media websites depending on tie strength, perceptions of temporal distance and the concreteness of promotional messages. Design/methodology/approach A 2×2×2 mixed design is used. Temporal distance (near vs distant) and message concreteness (text vs picture) are between-subjects factors; sharing intentions (close friends vs g…
Trolling in online communities: A practice-based theoretical perspective
The literature on trolling has viewed trolling as discrete instances of transgression undertaken by antagonistic individuals. We identify three main issues with current theorizations: diffuse definitions of “trolling,” blurred boundaries between trolling and other online anti-social behaviors, and the context dependency of trolling. To address these unresolved issues, we adopt a practice-based theoretical approach. Informed by this approach, we a…
Playing games: Advancing research on online and mobile gaming consumption
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans
The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-gen…
Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity
This article aims to understand how young Korean women respond to the changing ideals of K-beauty, a form of gender imagery embodied by Korean pop celebrities, when such ideals become exported as global cultural products. The findings reveal that K-beauty is characterized by three paradoxical themes: manufactured naturalness, hyper-sexualized cuteness, and the ‘harmonious kaleidoscope’. When we unravel these paradoxes further, we observe that the…
Digital transformation and advertising: Insights from the 2020 Icama-KAS conference
The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hoste
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the determinants of SMI advertising effectiveness is undeveloped. The present research establishes when and how the type of SMI based on the number of followers influences SMI advertising effectiveness. Specifically, the findings of four experimental studies show that micro-influencers (those who have 10,000 to 100,000 followers) are more persuasive than me…
Perceived Neighborhood Environment Associated with Sarcopenia in Urban-Dwelling Older Adults: The Korean Frailty and Aging Cohort Study (KFACS)
Sarcopenia is associated with adverse health outcomes among older individuals. However, little is known about its association with neighborhood environmental factors. We explored the relationship between sarcopenia and perceived neighborhood environmental factors among community-dwelling older adults aged 70-84 years. We analyzed 1778 participants (mean age of 75.9 ± 3.8 years; 54.0% women) who lived in urban areas and underwent dual-energy X-ray…
Mindfulness and pro-environmental hotel preference
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level
This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametrically opposite “match-up” effects between advertising appeals and construal levels for luxury and sustainable brands. For a luxury brand, consumers show favorable evaluations when a warmth (competence) appeal is combined with a high (low) construal level…
Awe in Advertising: The Mediating Role of an Abstract Mindset
Awe represents a powerful positive emotion that has received limited examination in the advertising context. The present research draws on construal-level theory to shed light on when and how awe increases persuasion. Across five experimental studies, we show that the effect of awe elicits an abstract mindset and, therefore, increases advertising persuasiveness when the advertised product emphasizes desirability features and is perceived as tempo…
Mindful luxury: A case of the Faroe Islands
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption. Drawing on an extended qualitative investigation of international K-pop consumers, this study illustrates that th…
Gratitude in Health Messages: The Moderating Role of Anthropomorphism
This article suggests that evoking the positive emotion of gratitude, rather than fear, can be more effective in health messages. Specifically, the gratitude (vs. fear) effect emerges when health messages feature anthropomorphic cues. The authors tested predictions across three studies by examining dispositional, incidental, and integral emotions. Findings show that fear and gratitude can be effective emotion appeals in health advertising. Specif…
Business (11 works) · Psychology (11 works) · Advertising (10 works) · Sociology (10 works) · Political science (9 works) · Social Psychology (8 works) · Computer Science (6 works) · Digital Marketing and Social Media (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Marketing (5 works)