Digital transformation and advertising
Insights from the 2020 Icama-KAS conference
Bibliographic Data
| ID | 21498073 |
|---|---|
| Authors | Yuri Seo (0000-0003-0463-4708, The University of Auckland Business School, Auckland, New Zealand, corresponding author), Jong-Ho Lee (0000-0002-5234-5321, Korea University Business School, Seoul, Korea), Jong‐Ho Lee (0000-0003-3559-9802, Korea University) |
| Year | 2021 |
| Volume | 40 |
| Issue | 8 |
| Pages | 1245-1246 |
| Publication date | 2021-11-17 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2021.2000180 |
| OpenAlex | W3212105539 |
| Language | EN |
The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hoste
Advertising · Business · Political science · Digital Marketing and Social Media · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |