Chundong Zheng
Biographic Data
| ID | 3739703 |
|---|---|
| NAME | Chundong Zheng |
| GIVEN NAMES | Chundong |
| FAMILY NAME | Zheng |
| SIGNATURE | ZHENG C |
| AFFILIATIONS | Tianjin University |
| ORCID | 0000-0002-3174-2731 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The continuous participation of online charity fundraising games
Protecting Beneficiary Privacy While Enhancing Donation Effectiveness
Protecting beneficiaries’ privacy in fundraising has become a common practice in real-world charitable campaigns. However, empirical research directly examining how such privacy protection influences individuals’ donation behavior remains unexplored. This research compares different face anonymization techniques (partial-face and full-face anonymization) with no anonymization on donation amount, and explores the mediating roles of empathy and cre…
Eyes full of stories
While the portrayal of recipients in charitable advertisements prevails in practice and has garnered research attention, there remains a lack of investigation into the impact of recipients’ gazes. This research focuses on two forms of gaze—direct gaze and averted gaze—in charitable advertisements, aiming to explore the interaction effects between gazes, narratives (first-person and third-person perspectives), and urgency of causes in these advert…
The endorsement effectiveness of virtual influencers in nonprofit fundraising
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
The impact of evaluation modes on charitable giving
To Conform or Not to Conform? The Role of Social Status and Firm Corporate Social Responsibility
Newcomers' reaction to the abusive supervision toward peers during organizational socialization
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
Newcomers' reaction to the abusive supervision toward peers during organizational socialization
The impact of evaluation modes on charitable giving
To Conform or Not to Conform? The Role of Social Status and Firm Corporate Social Responsibility
Eyes full of stories
While the portrayal of recipients in charitable advertisements prevails in practice and has garnered research attention, there remains a lack of investigation into the impact of recipients’ gazes. This research focuses on two forms of gaze—direct gaze and averted gaze—in charitable advertisements, aiming to explore the interaction effects between gazes, narratives (first-person and third-person perspectives), and urgency of causes in these advert…
The endorsement effectiveness of virtual influencers in nonprofit fundraising
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
The continuous participation of online charity fundraising games
Protecting Beneficiary Privacy While Enhancing Donation Effectiveness
Protecting beneficiaries’ privacy in fundraising has become a common practice in real-world charitable campaigns. However, empirical research directly examining how such privacy protection influences individuals’ donation behavior remains unexplored. This research compares different face anonymization techniques (partial-face and full-face anonymization) with no anonymization on donation amount, and explores the mediating roles of empathy and cre…
Business (6 works) · Political science (6 works) · Psychology (5 works) · Social Psychology (5 works) · Advertising (4 works) · Law (4 works) · Public relations (4 works) · Donation (3 works) · Nonprofit Sector and Volunteering (3 works) · Behavioral Health and Interventions (2 works)