Yu-Hao Lee
Biographic Data
| ID | 3750784 |
|---|---|
| NAME | Yu-Hao Lee |
| GIVEN NAMES | Yu-Hao |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0002-0915-7616 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 36 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Defensive Attribution of AI Fairness
Although artificial intelligence (AI) can improve human welfare and well-being in many ways, AI has sparked controversies regarding efficiency, bias, and fairness. Motivated by defensive attribution, this study argues that perception of AI fairness and responsibility attribution of biased decisions can be affected by whether they benefit from the decisions or are discriminated against by the AI decisions. This study also examined how individuals’…
Moral Balancing in Video Games
Research has shown that performing moral or immoral actions in video games can affect the players’ moral self-worth and evoke moral emotions. People may compensate for their immoral behaviors by performing more moral actions, but sometimes performing moral actions can also license them to perform immoral behaviors later. The current study examines whether players engage in moral licensing or moral cleansing behaviors within and after video game m…
Co-Viewer Discretion Advised
When considering factors encouraging or discouraging emerging-adult-aged college students from co-viewing with parents, family communication patterns (FCP) could play an influential role. A survey (N = 240) assessed the relationship between FCP and college students’ willingness to co-view sensitive entertainment content, finding that conversation orientation significantly predicted co-viewing willingness. Perceived parental religiosity, but not p…
How to use worldview value to cope with non-organ donors’ fear of death in an online organ donation campaign
Helping others and improving myself
Seeking justice in video games
Intergroup contact with a virtual refugee
I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received
Investigating social presence in “In Real Life” streaming for community building
Watching other people share their lives in real time via streaming platforms, also known as In Real Life (IRL) streams, has gained popularity as a form of entertainment and a meaningful way for people to experience social presence and community with others. Our study focuses on IRL streams to investigate how the multiple dimensions of social presence (cognitive copresence, psychological involvement, and behavioral interdependence) with the stream…
Connecting and being connected
Purpose Social networking sites (SNSs) offer people the possibility of maintaining larger networks of social ties, which also entails more complex relationship maintenance across multiple platforms. Whom to “friend” and via which platform can involve complex deliberations. This study investigates the relationships between users' perceived friending affordances of five popular SNSs (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and their fr…
Seeking a Sense of Control or Escapism? The Role of Video Games in Coping with Unemployment
Unemployment can have devastating effects on people’s psychological and social wellbeing. The effects of unemployment can be exacerbated during the COVID-19 pandemic due to the lack of control over one’s life and the loss of social connectedness. Through a survey of 480 unemployed workers, this study examined how emotion-focused coping using video game can affect the workers’ wellbeing and reemployment. The findings showed that escapism was assoc…
Examining Different Viewer Engagement Patterns for Social Capital on Streaming Communities
Live streaming is not only a popular form of entertainment but also a channel through which streamers and users can engage in social interactions and develop social capital. The current study surveyed 522 users of live streaming videos to examine how different engagement patterns (e.g., cognitive, affective, and behavioral) are associated with factors that contribute to social capital, including trust, identification, norms, volunteerism, and col…
Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors
Based on the emotion-as-frames model and theories of political psychology, this study examines how the emotional frames (anger, anxiety, sexual) of news on sexual assault are associated with different news engagement behaviors in social media news pages with more conservative or liberal users. Results revealed that the approach or avoidance action tendencies of the emotional frames were associated with corresponding engagement behaviors. Anxiety …
How Video Streamers’ Mental Health Disclosures Affect Viewers’ Risk Perceptions
Celebrities’ self-disclosures about their mental health issues can enhance public awareness of mental illness such as depression. As online live streaming becomes a popular choice for media entertainment, microcelebrities such as video streamers may have similar influence over their audience. Using an online survey (N = 474), this study examined how exposure to streamers’ depression disclosures affected the viewer’s perceptions toward the streame…
Voices of the unsung
360 video is considered an “empathy machine,” in part because it places audiences in the perspective of the other. Despite its popularity, its influence on empathy is not fully understood. Two possible mechanisms driving empathy within 360 video are social presence (sense of being with others) and interactivity (degree of control over media content). To elucidate how 360 videos can encourage empathic outcomes through these factors, a 2 (social pr…
The more the merrier? The effects of system-aggregated group size information on user's efficacy and intention to participate in collective actions
Purpose Social media platforms are increasingly used by activists to mobilize collective actions online and offline. Social media often provide visible information about group size through system-generated cues. This study is based on social cognitive theory and examines how visible group size on social media influences individuals' self-efficacy, collective efficacy and intentions to participate in a collective action among groups with no prior …
The Privacy Calculus of 'Friending' Across Multiple Social Media Platforms
Relationship building through social network sites (SNSs) requires privacy disclosure that involves a calculus of potential benefits against privacy risks. Tie formation (e.g., friending, following, or connecting) on SNSs is one of the most significant forms of privacy disclosure that not only communicate one's willingness to disclose but can also reveal past activity history and invite future interactions. Based on the communication privacy mana…
Does that sound right? The effects of regulatory fit and nonfit headline frames on motivated information processing
Feeling right or wrong about a message frame can be used as a heuristic to infer one’s motivational state and determine the depth of information processing. Two experiments examined how individuals’ regulatory fit/nonfit response to news headlines interact with their motivation to influence information elaboration and information seeking. Under high motivations, regulatory fit confirmed their state and increased time spent on the news, elaboratio…
Feeling Right About How You Play
Serious games are often assigned to learners and not played voluntarily. A problem for educators is how to motivate learners in these assigned conditions. This study examines the influence of regulatory fit experience on player motivations and time spent on learning aspects of the game. Regulatory fit theory posits that when instructions match the learners' promotion or prevention motivational systems, learners will experience "regulatory fit," w…
Gaming is my work
Developments in personal information communication technology (ICT) are facilitating opportunities for turning internet-based hobbies into self-employed occupations. Real income can be earned by trading virtual objects and currencies used in massively multiplayer online games - a form of economic activity known as real money trade (RMT). This study focuses on RMT workers as an example of new cyber workers who lack traditional identity sources, su…
Gaming is my work
Developments in personal information communication technology (ICT) are facilitating opportunities for turning internet-based hobbies into self-employed occupations. Real income can be earned by trading virtual objects and currencies used in massively multiplayer online games - a form of economic activity known as real money trade (RMT). This study focuses on RMT workers as an example of new cyber workers who lack traditional identity sources, su…
The Privacy Calculus of 'Friending' Across Multiple Social Media Platforms
Relationship building through social network sites (SNSs) requires privacy disclosure that involves a calculus of potential benefits against privacy risks. Tie formation (e.g., friending, following, or connecting) on SNSs is one of the most significant forms of privacy disclosure that not only communicate one's willingness to disclose but can also reveal past activity history and invite future interactions. Based on the communication privacy mana…
Voices of the unsung
360 video is considered an “empathy machine,” in part because it places audiences in the perspective of the other. Despite its popularity, its influence on empathy is not fully understood. Two possible mechanisms driving empathy within 360 video are social presence (sense of being with others) and interactivity (degree of control over media content). To elucidate how 360 videos can encourage empathic outcomes through these factors, a 2 (social pr…
The more the merrier? The effects of system-aggregated group size information on user's efficacy and intention to participate in collective actions
Purpose Social media platforms are increasingly used by activists to mobilize collective actions online and offline. Social media often provide visible information about group size through system-generated cues. This study is based on social cognitive theory and examines how visible group size on social media influences individuals' self-efficacy, collective efficacy and intentions to participate in a collective action among groups with no prior …
Investigating social presence in “In Real Life” streaming for community building
Watching other people share their lives in real time via streaming platforms, also known as In Real Life (IRL) streams, has gained popularity as a form of entertainment and a meaningful way for people to experience social presence and community with others. Our study focuses on IRL streams to investigate how the multiple dimensions of social presence (cognitive copresence, psychological involvement, and behavioral interdependence) with the stream…
Seeking a Sense of Control or Escapism? The Role of Video Games in Coping with Unemployment
Unemployment can have devastating effects on people’s psychological and social wellbeing. The effects of unemployment can be exacerbated during the COVID-19 pandemic due to the lack of control over one’s life and the loss of social connectedness. Through a survey of 480 unemployed workers, this study examined how emotion-focused coping using video game can affect the workers’ wellbeing and reemployment. The findings showed that escapism was assoc…
Gaming is my work
Developments in personal information communication technology (ICT) are facilitating opportunities for turning internet-based hobbies into self-employed occupations. Real income can be earned by trading virtual objects and currencies used in massively multiplayer online games - a form of economic activity known as real money trade (RMT). This study focuses on RMT workers as an example of new cyber workers who lack traditional identity sources, su…
Feeling Right About How You Play
Serious games are often assigned to learners and not played voluntarily. A problem for educators is how to motivate learners in these assigned conditions. This study examines the influence of regulatory fit experience on player motivations and time spent on learning aspects of the game. Regulatory fit theory posits that when instructions match the learners' promotion or prevention motivational systems, learners will experience "regulatory fit," w…
Does that sound right? The effects of regulatory fit and nonfit headline frames on motivated information processing
Feeling right or wrong about a message frame can be used as a heuristic to infer one’s motivational state and determine the depth of information processing. Two experiments examined how individuals’ regulatory fit/nonfit response to news headlines interact with their motivation to influence information elaboration and information seeking. Under high motivations, regulatory fit confirmed their state and increased time spent on the news, elaboratio…
The more the merrier? The effects of system-aggregated group size information on user's efficacy and intention to participate in collective actions
Purpose Social media platforms are increasingly used by activists to mobilize collective actions online and offline. Social media often provide visible information about group size through system-generated cues. This study is based on social cognitive theory and examines how visible group size on social media influences individuals' self-efficacy, collective efficacy and intentions to participate in a collective action among groups with no prior …
The Privacy Calculus of 'Friending' Across Multiple Social Media Platforms
Relationship building through social network sites (SNSs) requires privacy disclosure that involves a calculus of potential benefits against privacy risks. Tie formation (e.g., friending, following, or connecting) on SNSs is one of the most significant forms of privacy disclosure that not only communicate one's willingness to disclose but can also reveal past activity history and invite future interactions. Based on the communication privacy mana…
Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors
Based on the emotion-as-frames model and theories of political psychology, this study examines how the emotional frames (anger, anxiety, sexual) of news on sexual assault are associated with different news engagement behaviors in social media news pages with more conservative or liberal users. Results revealed that the approach or avoidance action tendencies of the emotional frames were associated with corresponding engagement behaviors. Anxiety …
How Video Streamers’ Mental Health Disclosures Affect Viewers’ Risk Perceptions
Celebrities’ self-disclosures about their mental health issues can enhance public awareness of mental illness such as depression. As online live streaming becomes a popular choice for media entertainment, microcelebrities such as video streamers may have similar influence over their audience. Using an online survey (N = 474), this study examined how exposure to streamers’ depression disclosures affected the viewer’s perceptions toward the streame…
Voices of the unsung
360 video is considered an “empathy machine,” in part because it places audiences in the perspective of the other. Despite its popularity, its influence on empathy is not fully understood. Two possible mechanisms driving empathy within 360 video are social presence (sense of being with others) and interactivity (degree of control over media content). To elucidate how 360 videos can encourage empathic outcomes through these factors, a 2 (social pr…
Connecting and being connected
Purpose Social networking sites (SNSs) offer people the possibility of maintaining larger networks of social ties, which also entails more complex relationship maintenance across multiple platforms. Whom to “friend” and via which platform can involve complex deliberations. This study investigates the relationships between users' perceived friending affordances of five popular SNSs (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and their fr…
Seeking a Sense of Control or Escapism? The Role of Video Games in Coping with Unemployment
Unemployment can have devastating effects on people’s psychological and social wellbeing. The effects of unemployment can be exacerbated during the COVID-19 pandemic due to the lack of control over one’s life and the loss of social connectedness. Through a survey of 480 unemployed workers, this study examined how emotion-focused coping using video game can affect the workers’ wellbeing and reemployment. The findings showed that escapism was assoc…
Examining Different Viewer Engagement Patterns for Social Capital on Streaming Communities
Live streaming is not only a popular form of entertainment but also a channel through which streamers and users can engage in social interactions and develop social capital. The current study surveyed 522 users of live streaming videos to examine how different engagement patterns (e.g., cognitive, affective, and behavioral) are associated with factors that contribute to social capital, including trust, identification, norms, volunteerism, and col…
Intergroup contact with a virtual refugee
I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received
Investigating social presence in “In Real Life” streaming for community building
Watching other people share their lives in real time via streaming platforms, also known as In Real Life (IRL) streams, has gained popularity as a form of entertainment and a meaningful way for people to experience social presence and community with others. Our study focuses on IRL streams to investigate how the multiple dimensions of social presence (cognitive copresence, psychological involvement, and behavioral interdependence) with the stream…
How to use worldview value to cope with non-organ donors’ fear of death in an online organ donation campaign
Helping others and improving myself
Seeking justice in video games
Co-Viewer Discretion Advised
When considering factors encouraging or discouraging emerging-adult-aged college students from co-viewing with parents, family communication patterns (FCP) could play an influential role. A survey (N = 240) assessed the relationship between FCP and college students’ willingness to co-view sensitive entertainment content, finding that conversation orientation significantly predicted co-viewing willingness. Perceived parental religiosity, but not p…
Defensive Attribution of AI Fairness
Although artificial intelligence (AI) can improve human welfare and well-being in many ways, AI has sparked controversies regarding efficiency, bias, and fairness. Motivated by defensive attribution, this study argues that perception of AI fairness and responsibility attribution of biased decisions can be affected by whether they benefit from the decisions or are discriminated against by the AI decisions. This study also examined how individuals’…
Moral Balancing in Video Games
Research has shown that performing moral or immoral actions in video games can affect the players’ moral self-worth and evoke moral emotions. People may compensate for their immoral behaviors by performing more moral actions, but sometimes performing moral actions can also license them to perform immoral behaviors later. The current study examines whether players engage in moral licensing or moral cleansing behaviors within and after video game m…
Psychology (16 works) · Social Psychology (16 works) · Computer Science (10 works) · Media Influence and Health (7 works) · Social Psychology (7 works) · Impact of Technology on Adolescents (6 works) · Political science (6 works) · Cognitive psychology (5 works) · Social media (5 works) · Social Media and Politics (5 works)