Matthew Freeman
Biographic Data
| ID | 3766671 |
|---|---|
| NAME | Matthew Freeman |
| GIVEN NAMES | Matthew |
| FAMILY NAME | Freeman |
| SIGNATURE | FREEMAN M |
| AFFILIATIONS | Bath Spa University |
| ORCID | 0000-0003-0410-5451 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Prescriptions for Connection —Social Prescribing for Older People in Australia
BACKGROUND: Older people are living longer with unmet social needs that impact their health and wellbeing. Social prescribing programs connect individuals with nonclinical services to address these needs. While international programs have shown benefits for quality of life, health and healthcare utilisation, social prescribing research in Australia is limited. OBJECTIVE: This study aims to design, implement and evaluate a social prescribing progr…
Transmedia Selves
sponsorship: European Commission|101026198
Marketing virtual reality experiences … without the headset
If the immersive sector is to capture new audiences from different corners of the cultural landscape, then gateway promotional content is needed – that is, marketing that engages those new to immersive technologies. Is it possible, however, to promote the unique pleasures that Virtual Reality (VR) offers without putting people in headsets? Exploring this question, this article outlines research that experiments with new ways of marketing VR exper…
Global convergence cultures
"Todays convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywoods blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more tha…
The Routledge Companion to Transmedia Studies
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in …
Global Convergence Cultures
Industrial Approaches to Media
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study
Historicising Transmedia Storytelling
Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the t…
Small Change – Big Difference
This article analyses transmedia as a non-fictional social phenomenon, discussing the significance of participation, documentary, and community media. Specifically, the article conceptualises transmedia through the lens of charity politics. To do so, I use the Comic Relief charity campaign in the UK to trace how the socials traditions, ways of life and sensibilities associated with Red Nose Day have evolved into emerging digital technologies to s…
Up, Up and Across
Re-contextualising the industrial evolution of transmedia storytelling – itself typically branded a product of contemporary media convergence – this article examines the industrial role of transmedia storytelling during a period of Classical Hollywood. Exploring the roles of licensing, corporate authorship, and cross-industrial relations amidst the cultural context of World War II, the article draws on Superman and the expansions of the character…
Effectiveness of a rural sanitation programme on diarrhoea, soil-transmitted helminth infection, and child malnutrition in Odisha, India
BACKGROUND: A third of the 2·5 billion people worldwide without access to improved sanitation live in India, as do two-thirds of the 1·1 billion practising open defecation and a quarter of the 1·5 million who die annually from diarrhoeal diseases. We aimed to assess the effectiveness of a rural sanitation intervention, within the context of the Government of India's Total Sanitation Campaign, to prevent diarrhoea, soil-transmitted helminth infect…
Transmedia Archaeology
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan t
Branding consumerism
This article will serve to provide a historicised intervention on the configuration of what have come to be known as cross-media characters, fictional story-worlds, and indeed media branding at the turn of 20th-century America. The study will examine a number of innovative cross-media practices that emerged during the first decade of the 20th century, practices encouraged by the slippage of commercial logos, fictional characters, and brands acros…
Digital Diversity Dialogues
Roots of Change. Farming and the Landscape in East Anglia, c.1700-1870 Susanna Wade Martins And Tom Williamson
Received
Up, Up and Across
Re-contextualising the industrial evolution of transmedia storytelling – itself typically branded a product of contemporary media convergence – this article examines the industrial role of transmedia storytelling during a period of Classical Hollywood. Exploring the roles of licensing, corporate authorship, and cross-industrial relations amidst the cultural context of World War II, the article draws on Superman and the expansions of the character…
Branding consumerism
This article will serve to provide a historicised intervention on the configuration of what have come to be known as cross-media characters, fictional story-worlds, and indeed media branding at the turn of 20th-century America. The study will examine a number of innovative cross-media practices that emerged during the first decade of the 20th century, practices encouraged by the slippage of commercial logos, fictional characters, and brands acros…
Roots of Change. Farming and the Landscape in East Anglia, c.1700-1870 Susanna Wade Martins And Tom Williamson
Received
Digital Diversity Dialogues
Effectiveness of a rural sanitation programme on diarrhoea, soil-transmitted helminth infection, and child malnutrition in Odisha, India
BACKGROUND: A third of the 2·5 billion people worldwide without access to improved sanitation live in India, as do two-thirds of the 1·1 billion practising open defecation and a quarter of the 1·5 million who die annually from diarrhoeal diseases. We aimed to assess the effectiveness of a rural sanitation intervention, within the context of the Government of India's Total Sanitation Campaign, to prevent diarrhoea, soil-transmitted helminth infect…
Transmedia Archaeology
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan t
Branding consumerism
This article will serve to provide a historicised intervention on the configuration of what have come to be known as cross-media characters, fictional story-worlds, and indeed media branding at the turn of 20th-century America. The study will examine a number of innovative cross-media practices that emerged during the first decade of the 20th century, practices encouraged by the slippage of commercial logos, fictional characters, and brands acros…
Up, Up and Across
Re-contextualising the industrial evolution of transmedia storytelling – itself typically branded a product of contemporary media convergence – this article examines the industrial role of transmedia storytelling during a period of Classical Hollywood. Exploring the roles of licensing, corporate authorship, and cross-industrial relations amidst the cultural context of World War II, the article draws on Superman and the expansions of the character…
Industrial Approaches to Media
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study
Historicising Transmedia Storytelling
Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the t…
Small Change – Big Difference
This article analyses transmedia as a non-fictional social phenomenon, discussing the significance of participation, documentary, and community media. Specifically, the article conceptualises transmedia through the lens of charity politics. To do so, I use the Comic Relief charity campaign in the UK to trace how the socials traditions, ways of life and sensibilities associated with Red Nose Day have evolved into emerging digital technologies to s…
Global convergence cultures
"Todays convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywoods blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more tha…
The Routledge Companion to Transmedia Studies
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in …
Global Convergence Cultures
Marketing virtual reality experiences … without the headset
If the immersive sector is to capture new audiences from different corners of the cultural landscape, then gateway promotional content is needed – that is, marketing that engages those new to immersive technologies. Is it possible, however, to promote the unique pleasures that Virtual Reality (VR) offers without putting people in headsets? Exploring this question, this article outlines research that experiments with new ways of marketing VR exper…
Transmedia Selves
sponsorship: European Commission|101026198
Prescriptions for Connection —Social Prescribing for Older People in Australia
BACKGROUND: Older people are living longer with unmet social needs that impact their health and wellbeing. Social prescribing programs connect individuals with nonclinical services to address these needs. While international programs have shown benefits for quality of life, health and healthcare utilisation, social prescribing research in Australia is limited. OBJECTIVE: This study aims to design, implement and evaluate a social prescribing progr…
Sociology (10 works) · Digital Games and Media (8 works) · Art (7 works) · Media studies (7 works) · Literature (6 works) · Political science (6 works) · Advertising (4 works) · Art history (4 works) · Comics (4 works) · Geography (4 works)