Jeeyun Oh
Biographic Data
| ID | 3771438 |
|---|---|
| NAME | Jeeyun Oh |
| GIVEN NAMES | Jeeyun |
| FAMILY NAME | Oh |
| SIGNATURE | OH J |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0003-4729-1370 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 25 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The significance of ethical awareness in human–AI interaction
Emotional responses to privacy invasion on algorithmic social media
How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos
TikTok has been an innovative platform for distributing health messages with its wide appeal to younger audiences. The current study examines how the perceived humor of TikTok videos that promote COVID-19 vaccination influences persuasion through cognitive and affective mechanisms. In a survey study (N = 186), perceived humor was a positive predictor of source liking and happiness but was also associated with message discounting. Both source liki…
How Autonomy of Artificial Intelligence Technology and User Agency Influence AI Perceptions and Attitudes
Artificial intelligence (AI) technology is increasingly taking over various aspects of our daily decision-making processes. The current study investigates how media users emotionally and cognitively respond to the increasing autonomy of AI technology. A survey (N = 297) measured the perceived autonomy of AI applications that individuals currently use and examined its relationship with psychological reactance, user agency, and perceived personaliz…
Understanding the dimensions and violation of privacy in human–algorithm interaction
This study qualitatively investigates user responses to privacy invasion by social media algorithms and identifies the fundamental needs that drive the feelings of privacy violation. In-depth interviews with 17 users in the United States revealed that the dimensions of physical, social, informational, and psychological privacy, originally defined in interpersonal communication, can be extended to human–algorithm interaction and are still deemed t…
Latent privacy management profiles on algorithmic social media
Personalized marketing driven by AI-powered algorithms on social media has introduced significant privacy challenges, prompting users to adopt various privacy management strategies. This study employs latent profile analysis (LPA) to identify distinct user profiles based on privacy management patterns and explore the protection motivation factors that predict them. Using a cross-national survey in the United States and Singapore (N = 2,078), we i…
Imagine That You Died. Would You Still Smoke
Terror management research has found that mortality salience increases self-esteem preservation, which tends to produce counter-persuasive effects in the health context. The present study examines the persuasive potentials of an alternative mortality prime, death reflection, in a between-subjects online experiment with current smokers (N = 92). We tested the effects of two death primes on their posttraumatic growth, identification with a story ch…
Interactivity Can Enhance the Effectiveness of Threat Appeals
Interactive health websites where threat appeals are incorporated have become a popular strategy to engage users in preventive health behaviors. The current study examines how website interactivity enhances the effectiveness of threat appeals and thus encourages preventive health behaviors in the context of an anti-sugar campaign. A single factor design experiment (N = 109) with two conditions (high vs. low interactivity) was employed to investig…
Surprise of Serious Covid-19 Vaccination Messages on TikTok
TikTok is a social media channel for light entertainment and humor. Then what happens when TikTok tries to persuade users with serious health messages? A between-subject study ( N = 189) induced expectancy violation by using six COVID-19 vaccination videos with a varied level of seriousness. Among those who held stronger perceptions of TikTok as an entertainment channel, the seriousness of videos was associated with increased expectancy violation…
Beyond User Control and Two-Way Communication
Wrist-worn smart devices such as smartwatches and smart health trackers have transformed the way we interact with technology. Whereas they share some commonalities with prior interactive media like smart phones, there are new interactivity elements of wrist-worn smart devices such as networking personal media and devices, adapting to personalized needs, and nudging healthy behavior. In order to investigate how these new factors can afford a uniqu…
Serendipity enhances user engagement and sociality perception
This study investigates how serendipitous suggestions enhance user engagement with and sociality perceptions of movie recommendation system (RS). We constructed a mock-up recommendation system that provided either serendipitous or personalised movie suggestions to users. Based on the uses and gratifications theory, entertainment and information-seeking motives were hypothesized to moderate the impact of serendipitous suggestions on users’ sociali…
The role of emotion in interactivity effects
Individuals can react to the same media content in significantly different ways depending on their emotions, yet only little attention has been paid to this topic in the context of interactive media usage. Filling this gap, the current study investigates how the valence of emotion affects the persuasive impact of interactive health messages. We conducted a 2 (emotion: positive vs. negative) × 2 (interactivity: interactive website vs. non-interact…
How Interactive Data Visualization and Users’ BMI (Body Mass Index) Influence Obesity Prevention Intentions
The current study examines how interactive data visualization can augment the persuasive potential of health information. In an experiment using an obesity-awareness website (N = 248), we manipulated the level of interactivity in a data visualization tool that featured obesity prevalence in the U.S. and measured participants' absorption into the website, perceived issue severity, content perceptions, and intentions to prevent/treat obesity. Our d…
Interactive Data Visualization Enhances Preventive Intentions in Covid-19 News Stories
The current study investigates the impact of interactive visualization of scientific data in COVID-19 news on audiences' fear arousal, perceived threat, and preventive intentions. An experiment compared the interactive and non-interactive versions of a news story that visualized big data of the rapid spread of coronavirus (N = 153). Results showed that interactive visualization evoked more intense fear arousal, which led to higher levels of perce…
Does 360-degree Video Enhance Engagement with Global Warming
360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…
Staying-at-Home with Tragedy
The COVID-19 pandemic created a historic opportunity to study the link between identity threat and individuals' temporary expansion of the boundaries of the self (TEBOTS) through stories. Concurrently, the relationship between eudaimonic entertainment processes and self-expansion, particularly feeling moved and self-awareness, was examined. A quasi-experiment was conducted with an online sample (N = 172) that was randomly assigned to watch either…
Quantity vs. Quality of Interactions
This study attempts to reconcile disparate findings on the combinatory effect of website interactivity and need for cognition (NFC) by combining user interface literature and dual-process theories. It conducted two experiments and examined how two types of interactivity led to anti-smoking message perceptions through different mechanisms. Study 1 (N = 327) investigated the impact of functional interactivity operationalized as low, medium, and hig…
Communication privacy management for smart speaker use
Smart speakers can transform interactions with users into retrievable data, posing new challenges to privacy management. Privacy management in smart speakers can be more complex than just making decisions about disclosure based on the risk–benefit analysis. Hence, this study attempts to integrate privacy self-efficacy and the multidimensional view of privacy management behaviors into the privacy calculus model and proposes an extended privacy cal…
How Interactive Storytelling Persuades
While digital media technology has applied the “choose-your-own-adventure” type of storytelling to many different contexts, a rigorous empirical examination of the persuasive effect of interactive storytelling has only recently begun. Filling this gap, the current study investigates how interactive features added to a health-themed story addressing the obesity epidemic in the U.S. enhance the story’s persuasive effectiveness. Findings from an onl…
User engagement with smart wearables
This study aims to construct an empirical model of user engagement with smart wearables, focusing on wrist-worn wearable devices. Using survey data of current smartwatch and smart fitness tracker users ( N = 457), four factors—physical interaction, interface assessment, cognitive absorption, and digital outreach—were examined as the main components of user engagement. Results showed that the four concepts reliably constituted the measurement mode…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
Clicking, Assessing, Immersing, and Sharing
This article explicates the concept of user engagement by synthesizing a disparate body of scholarship, and suggests a measurement and a structural model for empirically capturing the meaning and process of user engagement, specifically in the context of interactive media. A second-order confirmatory factor analysis of data from two experiments ( N = 263) shows that four attributes—physical interaction, interface assessment, absorption, and digit…
Theoretical Importance of Contingency in Human-Computer Interaction
A critical determinant of message interactivity is the presence of contingency, that is, the messages we receive are contingent upon the messages we send, leading to a threaded loop of interdependent messages. While this “conversational ideal” is easily achieved in face-to-face and computer-mediated communications (CMC), imbuing contingency in human-computer interaction (HCI) is a challenge. We propose two interface features—interaction history a…
How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes
We explore theoretical mechanisms by which the interactivity of a medium enhances the persuasive potential of messages, by investigating the effects of 2 different types of website interactivity—modality interactivity and message interactivity—on the nature of user engagement with messages. In a 3 (Message Interactivity: High/Medium/Low) × 2 (Modality Interactivity: Slider/Control) factorial experiment (N = 167), we discovered that modality inter…
User Experience of On-Screen Interaction Techniques
From scrolling and clicking to dragging, flipping, sliding, hovering, and zooming, the wide array of interaction techniques has vastly expanded the range of user actions on an interface. Each of these interaction techniques affords a distinct action. But do these techniques differ in their ability to engage users and contribute to their user experience? Furthermore, do they affect how users view the content and how much they learn from it? We add…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
Communication privacy management for smart speaker use
Smart speakers can transform interactions with users into retrievable data, posing new challenges to privacy management. Privacy management in smart speakers can be more complex than just making decisions about disclosure based on the risk–benefit analysis. Hence, this study attempts to integrate privacy self-efficacy and the multidimensional view of privacy management behaviors into the privacy calculus model and proposes an extended privacy cal…
User Experience of On-Screen Interaction Techniques
From scrolling and clicking to dragging, flipping, sliding, hovering, and zooming, the wide array of interaction techniques has vastly expanded the range of user actions on an interface. Each of these interaction techniques affords a distinct action. But do these techniques differ in their ability to engage users and contribute to their user experience? Furthermore, do they affect how users view the content and how much they learn from it? We add…
How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes
We explore theoretical mechanisms by which the interactivity of a medium enhances the persuasive potential of messages, by investigating the effects of 2 different types of website interactivity—modality interactivity and message interactivity—on the nature of user engagement with messages. In a 3 (Message Interactivity: High/Medium/Low) × 2 (Modality Interactivity: Slider/Control) factorial experiment (N = 167), we discovered that modality inter…
Theoretical Importance of Contingency in Human-Computer Interaction
A critical determinant of message interactivity is the presence of contingency, that is, the messages we receive are contingent upon the messages we send, leading to a threaded loop of interdependent messages. While this “conversational ideal” is easily achieved in face-to-face and computer-mediated communications (CMC), imbuing contingency in human-computer interaction (HCI) is a challenge. We propose two interface features—interaction history a…
Clicking, Assessing, Immersing, and Sharing
This article explicates the concept of user engagement by synthesizing a disparate body of scholarship, and suggests a measurement and a structural model for empirically capturing the meaning and process of user engagement, specifically in the context of interactive media. A second-order confirmatory factor analysis of data from two experiments ( N = 263) shows that four attributes—physical interaction, interface assessment, absorption, and digit…
How Interactive Storytelling Persuades
While digital media technology has applied the “choose-your-own-adventure” type of storytelling to many different contexts, a rigorous empirical examination of the persuasive effect of interactive storytelling has only recently begun. Filling this gap, the current study investigates how interactive features added to a health-themed story addressing the obesity epidemic in the U.S. enhance the story’s persuasive effectiveness. Findings from an onl…
User engagement with smart wearables
This study aims to construct an empirical model of user engagement with smart wearables, focusing on wrist-worn wearable devices. Using survey data of current smartwatch and smart fitness tracker users ( N = 457), four factors—physical interaction, interface assessment, cognitive absorption, and digital outreach—were examined as the main components of user engagement. Results showed that the four concepts reliably constituted the measurement mode…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
How Interactive Data Visualization and Users’ BMI (Body Mass Index) Influence Obesity Prevention Intentions
The current study examines how interactive data visualization can augment the persuasive potential of health information. In an experiment using an obesity-awareness website (N = 248), we manipulated the level of interactivity in a data visualization tool that featured obesity prevalence in the U.S. and measured participants' absorption into the website, perceived issue severity, content perceptions, and intentions to prevent/treat obesity. Our d…
Interactive Data Visualization Enhances Preventive Intentions in Covid-19 News Stories
The current study investigates the impact of interactive visualization of scientific data in COVID-19 news on audiences' fear arousal, perceived threat, and preventive intentions. An experiment compared the interactive and non-interactive versions of a news story that visualized big data of the rapid spread of coronavirus (N = 153). Results showed that interactive visualization evoked more intense fear arousal, which led to higher levels of perce…
Does 360-degree Video Enhance Engagement with Global Warming
360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…
Staying-at-Home with Tragedy
The COVID-19 pandemic created a historic opportunity to study the link between identity threat and individuals' temporary expansion of the boundaries of the self (TEBOTS) through stories. Concurrently, the relationship between eudaimonic entertainment processes and self-expansion, particularly feeling moved and self-awareness, was examined. A quasi-experiment was conducted with an online sample (N = 172) that was randomly assigned to watch either…
Quantity vs. Quality of Interactions
This study attempts to reconcile disparate findings on the combinatory effect of website interactivity and need for cognition (NFC) by combining user interface literature and dual-process theories. It conducted two experiments and examined how two types of interactivity led to anti-smoking message perceptions through different mechanisms. Study 1 (N = 327) investigated the impact of functional interactivity operationalized as low, medium, and hig…
Communication privacy management for smart speaker use
Smart speakers can transform interactions with users into retrievable data, posing new challenges to privacy management. Privacy management in smart speakers can be more complex than just making decisions about disclosure based on the risk–benefit analysis. Hence, this study attempts to integrate privacy self-efficacy and the multidimensional view of privacy management behaviors into the privacy calculus model and proposes an extended privacy cal…
Beyond User Control and Two-Way Communication
Wrist-worn smart devices such as smartwatches and smart health trackers have transformed the way we interact with technology. Whereas they share some commonalities with prior interactive media like smart phones, there are new interactivity elements of wrist-worn smart devices such as networking personal media and devices, adapting to personalized needs, and nudging healthy behavior. In order to investigate how these new factors can afford a uniqu…
Serendipity enhances user engagement and sociality perception
This study investigates how serendipitous suggestions enhance user engagement with and sociality perceptions of movie recommendation system (RS). We constructed a mock-up recommendation system that provided either serendipitous or personalised movie suggestions to users. Based on the uses and gratifications theory, entertainment and information-seeking motives were hypothesized to moderate the impact of serendipitous suggestions on users’ sociali…
The role of emotion in interactivity effects
Individuals can react to the same media content in significantly different ways depending on their emotions, yet only little attention has been paid to this topic in the context of interactive media usage. Filling this gap, the current study investigates how the valence of emotion affects the persuasive impact of interactive health messages. We conducted a 2 (emotion: positive vs. negative) × 2 (interactivity: interactive website vs. non-interact…
Interactivity Can Enhance the Effectiveness of Threat Appeals
Interactive health websites where threat appeals are incorporated have become a popular strategy to engage users in preventive health behaviors. The current study examines how website interactivity enhances the effectiveness of threat appeals and thus encourages preventive health behaviors in the context of an anti-sugar campaign. A single factor design experiment (N = 109) with two conditions (high vs. low interactivity) was employed to investig…
Surprise of Serious Covid-19 Vaccination Messages on TikTok
TikTok is a social media channel for light entertainment and humor. Then what happens when TikTok tries to persuade users with serious health messages? A between-subject study ( N = 189) induced expectancy violation by using six COVID-19 vaccination videos with a varied level of seriousness. Among those who held stronger perceptions of TikTok as an entertainment channel, the seriousness of videos was associated with increased expectancy violation…
Imagine That You Died. Would You Still Smoke
Terror management research has found that mortality salience increases self-esteem preservation, which tends to produce counter-persuasive effects in the health context. The present study examines the persuasive potentials of an alternative mortality prime, death reflection, in a between-subjects online experiment with current smokers (N = 92). We tested the effects of two death primes on their posttraumatic growth, identification with a story ch…
How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos
TikTok has been an innovative platform for distributing health messages with its wide appeal to younger audiences. The current study examines how the perceived humor of TikTok videos that promote COVID-19 vaccination influences persuasion through cognitive and affective mechanisms. In a survey study (N = 186), perceived humor was a positive predictor of source liking and happiness but was also associated with message discounting. Both source liki…
How Autonomy of Artificial Intelligence Technology and User Agency Influence AI Perceptions and Attitudes
Artificial intelligence (AI) technology is increasingly taking over various aspects of our daily decision-making processes. The current study investigates how media users emotionally and cognitively respond to the increasing autonomy of AI technology. A survey (N = 297) measured the perceived autonomy of AI applications that individuals currently use and examined its relationship with psychological reactance, user agency, and perceived personaliz…
Understanding the dimensions and violation of privacy in human–algorithm interaction
This study qualitatively investigates user responses to privacy invasion by social media algorithms and identifies the fundamental needs that drive the feelings of privacy violation. In-depth interviews with 17 users in the United States revealed that the dimensions of physical, social, informational, and psychological privacy, originally defined in interpersonal communication, can be extended to human–algorithm interaction and are still deemed t…
Latent privacy management profiles on algorithmic social media
Personalized marketing driven by AI-powered algorithms on social media has introduced significant privacy challenges, prompting users to adopt various privacy management strategies. This study employs latent profile analysis (LPA) to identify distinct user profiles based on privacy management patterns and explore the protection motivation factors that predict them. Using a cross-national survey in the United States and Singapore (N = 2,078), we i…
The significance of ethical awareness in human–AI interaction
Emotional responses to privacy invasion on algorithmic social media
Psychology (19 works) · Computer Science (16 works) · Media Influence and Health (15 works) · Social Psychology (15 works) · Multimedia (11 works) · Digital Marketing and Social Media (10 works) · Interactivity (9 works) · Perception (9 works) · Behavioral Health and Interventions (7 works) · Technology Adoption and User Behaviour (7 works)