Hyunyi Cho
Biographic Data
| ID | 3771545 |
|---|---|
| NAME | Hyunyi Cho |
| GIVEN NAMES | Hyunyi |
| FAMILY NAME | Cho |
| SIGNATURE | CHO H |
| AFFILIATIONS | The Ohio State University |
| ORCID | 0000-0003-0980-0146 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 67 |
| WORKS AS AUTHOR | 24 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Effects of social framing for environmental persuasion in Japan and the United States
Highlighting social outcomes of behaviors may be useful for pro-environmental persuasion, but the focus of the social outcome may need to be different across cultures. For example, social outcomes could focus on benefits to the individual via approval of other people in one’s ingroup or benefits to the collective due to improvements to the environment. For two countries (Japan and America) and two environmental topics (plastic straws use and hoar…
A media effects typology of media literacy interventions
Central to media literacy education efforts is countering harmful media effects, and such media effects are of various types. We propose a typology of media literacy interventions based on which kind of media effect they aim to mitigate. In this study, we focus on negative media effects and propose an initial typology of four categories: imitation, inadequacy, selling, and misinformation. We describe the kind of interventions that target each typ…
Black Parent’s Perceptions of Discussing Cardiovascular Disease Risk with Primary Care Clinicians
Medicaid-enrolled Black parents indicated their desire for PCCs to discuss their personal CVD risk factors with them. This study highlights the importance of patient-provider communication when discussing CVD risk and risk factors
Advancing Agenda Building Theory
We extend agenda building theory by integrating social movement and connective action research to explain how marginalized groups elevate issue salience. Our framework comprises three dynamics: exogenous conditions (key events & real-world indicators), interpublic processes on social media, and intermedia processes between news and social media. We apply this framework to the #StopAsianHate movement on Twitter/X using network and time-series anal…
Media literacy interventions
We conducted a comprehensive meta-analysis of 160 media literacy interventions from 1983 to 2023, finding overall positive effects. Effects were larger for media-over behavior-relevant outcomes and for social over health topics. Stronger effects were found for knowledge outcomes at both immediate-post and delayed follow-up assessments. Attitudes and critical beliefs predicted behavior. No substantial decay in effects was observed between immediat…
Response to Lu (2024)
Social processes of participatory engagement effects
Participatory interventions enable active user engagement, but research is needed to examine the longitudinal mechanisms through which engagement may generate outcomes. This study investigated the social processes following a web-based participatory media literacy intervention. In this program, young women were asked to create a digital counter message against the media content that promotes risk behavior. The effects of the message production we…
Say something in your language”
This paper explores anecdotes about and experiences of implicit and explicit acts of racism experienced by 16 Asian Americans living in the United States, who narrate stories about incidents of race‐based verbal, physical, or emotional violence. In addition, the participants detail hardships and experiences before COVID‐19, at the onset of COVID‐19, and most importantly, during the COVID‐19 pandemic. The results of the study build on the growing …
Social media literacy
Concerns over the harmful effects of social media have directed public attention to media literacy as a potential remedy. Current conceptions of media literacy are frequently based on mass media, focusing on the analysis of common content and evaluation of the content using common values. This article initiates a new conceptual framework of social media literacy (SoMeLit). Moving away from the mass media-based assumptions of extant approaches, So…
Examining and extending the influence of presumed influence hypothesis in social media
The influence of presumed influence hypothesis (IPI) is a communication theory accounting for the process of persuasive media effects. The present study integrates theoretical perspectives in persuasion and new and traditional media effects research to investigate the assumptions and explanatory mechanisms of IPI in an experiment. View numbers in social media directly predicted presumed exposure by others and indirectly predicted presumed influen…
The knowledge gap on social media
The knowledge gap hypothesis predicts that information inequity will be amplified rather than attenuated by the media. Previous research has focused on the role of mass media exposure and has not examined the roles of social media and social networks in mitigating the gap. This study investigated the potential moderating roles of social media engagement, social networks, and the interaction between engagement and online and offline networks. Hypo…
Testing three explanations for stigmatization of people of Asian descent during Covid-19
Efforts to reduce stigmatization should address racial stereotypes and emotions, maladaptive coping, and biased media use by providing education and resources to the public. Fostering collective efficacy and media-based contacts with Asian Americans can facilitate these efforts
Information Seeking Upon Exposure to Risk Messages
Exposure to risk messages can motivate health information seeking, which can influence message acceptance or rejection. Theories of risk message design and effects (e.g., fear appeal models), however, have not considered information seeking as an integral part of the risk message processing. To address the gap, this experimental study (N = 927) offered participants an opportunity to seek threat- and/or coping-related information online after expo…
The Sage Handbook of Risk Communication
Delivering vaccination messages via interactive channels
New media-based interactive risk communication has gained increasing attention and importance. While extant research has focused on the main effects of interactivity on attitudinal and behavioral outcomes, little research has investigated how risk message content may interact with risk message modality such as interactivity in generating effects, or the psychological processes underlying it. In this study, we examined the interaction effect of in…
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
Perceived Realism
Perceived realism may be a crucial message characteristic facilitating narrative-based persuasion. This study examined dimensions of perceived realism and their roles in narrative persuasion. Data based on responses to messages on three topics showed that perceived realism was multidimensional. Its dimensions included plausibility, typicality, factuality, narrative consistency, and perceptual quality. Plausibility predicted emotional involvement,…
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Summer Sun Safety Practice Intentions Among Rural High School Students
Self-efficacy should be an important component of sun safety education for rural youth. Gender-specific peer norms should also be addressed
Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents
Improving the effectiveness of antidrug ads is an important public health concern. Central to achieving this aim is identifying the message strategies that address the differential characteristics of adolescent audiences. This study examined the effects of gain versus loss frame antidrug ads on adolescents with different social and behavioral characteristics. A posttest-only experiment was conducted to examine if these audience factors moderate t…
Unintended Effects of Health Communication Campaigns
Health communication campaigns, as an outcome of and an input into the social process, can create unintended as well as intended effects. The present paper represents an initial conceptual treatment of the unintended effects, the less studied of the two. It suggests that unintended effects can manifest in multiple dimensions, including those of time lapse, levels of analysis, audience types, content specificity, and valence. On these dimensions, …
Public Opinion as Personal Cultivation
This paper attempts to define a Chinese perspective on public opinion. To this end, the paper draws from writings on Confucian philosophy, which resonates with the enduring value system of China, and presents the manifestations of the perspective of public opinion as personal cultivation in the sociopolitical history of China. In particular, the role of li, which is the route to personal cultivation in the public sphere, face, and shame in the Ch…
Privacy Issues in Internet Surveys
Surveys administered over the Internet have been plagued by low response rates and at times have provoked respondent rebellions against researchers who stand accused of broadcasting noxious unwanted e-mail or “spam.” This article examines the issue from the perspective of social science research on privacy in an effort to understand the unique privacy context of Internet-based survey research. Online surveyors commit multiple violations of physic…
Privacy Issues in Internet Surveys
Surveys administered over the Internet have been plagued by low response rates and at times have provoked respondent rebellions against researchers who stand accused of broadcasting noxious unwanted e-mail or “spam.” This article examines the issue from the perspective of social science research on privacy in an effort to understand the unique privacy context of Internet-based survey research. Online surveyors commit multiple violations of physic…
Testing three explanations for stigmatization of people of Asian descent during Covid-19
Efforts to reduce stigmatization should address racial stereotypes and emotions, maladaptive coping, and biased media use by providing education and resources to the public. Fostering collective efficacy and media-based contacts with Asian Americans can facilitate these efforts
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
Social media literacy
Concerns over the harmful effects of social media have directed public attention to media literacy as a potential remedy. Current conceptions of media literacy are frequently based on mass media, focusing on the analysis of common content and evaluation of the content using common values. This article initiates a new conceptual framework of social media literacy (SoMeLit). Moving away from the mass media-based assumptions of extant approaches, So…
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
The knowledge gap on social media
The knowledge gap hypothesis predicts that information inequity will be amplified rather than attenuated by the media. Previous research has focused on the role of mass media exposure and has not examined the roles of social media and social networks in mitigating the gap. This study investigated the potential moderating roles of social media engagement, social networks, and the interaction between engagement and online and offline networks. Hypo…
Media literacy interventions
We conducted a comprehensive meta-analysis of 160 media literacy interventions from 1983 to 2023, finding overall positive effects. Effects were larger for media-over behavior-relevant outcomes and for social over health topics. Stronger effects were found for knowledge outcomes at both immediate-post and delayed follow-up assessments. Attitudes and critical beliefs predicted behavior. No substantial decay in effects was observed between immediat…
Delivering vaccination messages via interactive channels
New media-based interactive risk communication has gained increasing attention and importance. While extant research has focused on the main effects of interactivity on attitudinal and behavioral outcomes, little research has investigated how risk message content may interact with risk message modality such as interactivity in generating effects, or the psychological processes underlying it. In this study, we examined the interaction effect of in…
Privacy Issues in Internet Surveys
Surveys administered over the Internet have been plagued by low response rates and at times have provoked respondent rebellions against researchers who stand accused of broadcasting noxious unwanted e-mail or “spam.” This article examines the issue from the perspective of social science research on privacy in an effort to understand the unique privacy context of Internet-based survey research. Online surveyors commit multiple violations of physic…
Public Opinion as Personal Cultivation
This paper attempts to define a Chinese perspective on public opinion. To this end, the paper draws from writings on Confucian philosophy, which resonates with the enduring value system of China, and presents the manifestations of the perspective of public opinion as personal cultivation in the sociopolitical history of China. In particular, the role of li, which is the route to personal cultivation in the public sphere, face, and shame in the Ch…
Unintended Effects of Health Communication Campaigns
Health communication campaigns, as an outcome of and an input into the social process, can create unintended as well as intended effects. The present paper represents an initial conceptual treatment of the unintended effects, the less studied of the two. It suggests that unintended effects can manifest in multiple dimensions, including those of time lapse, levels of analysis, audience types, content specificity, and valence. On these dimensions, …
Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents
Improving the effectiveness of antidrug ads is an important public health concern. Central to achieving this aim is identifying the message strategies that address the differential characteristics of adolescent audiences. This study examined the effects of gain versus loss frame antidrug ads on adolescents with different social and behavioral characteristics. A posttest-only experiment was conducted to examine if these audience factors moderate t…
Predictors of Summer Sun Safety Practice Intentions Among Rural High School Students
Self-efficacy should be an important component of sun safety education for rural youth. Gender-specific peer norms should also be addressed
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Perceived Realism
Perceived realism may be a crucial message characteristic facilitating narrative-based persuasion. This study examined dimensions of perceived realism and their roles in narrative persuasion. Data based on responses to messages on three topics showed that perceived realism was multidimensional. Its dimensions included plausibility, typicality, factuality, narrative consistency, and perceptual quality. Plausibility predicted emotional involvement,…
The Sage Handbook of Risk Communication
Delivering vaccination messages via interactive channels
New media-based interactive risk communication has gained increasing attention and importance. While extant research has focused on the main effects of interactivity on attitudinal and behavioral outcomes, little research has investigated how risk message content may interact with risk message modality such as interactivity in generating effects, or the psychological processes underlying it. In this study, we examined the interaction effect of in…
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
Information Seeking Upon Exposure to Risk Messages
Exposure to risk messages can motivate health information seeking, which can influence message acceptance or rejection. Theories of risk message design and effects (e.g., fear appeal models), however, have not considered information seeking as an integral part of the risk message processing. To address the gap, this experimental study (N = 927) offered participants an opportunity to seek threat- and/or coping-related information online after expo…
Testing three explanations for stigmatization of people of Asian descent during Covid-19
Efforts to reduce stigmatization should address racial stereotypes and emotions, maladaptive coping, and biased media use by providing education and resources to the public. Fostering collective efficacy and media-based contacts with Asian Americans can facilitate these efforts
Examining and extending the influence of presumed influence hypothesis in social media
The influence of presumed influence hypothesis (IPI) is a communication theory accounting for the process of persuasive media effects. The present study integrates theoretical perspectives in persuasion and new and traditional media effects research to investigate the assumptions and explanatory mechanisms of IPI in an experiment. View numbers in social media directly predicted presumed exposure by others and indirectly predicted presumed influen…
The knowledge gap on social media
The knowledge gap hypothesis predicts that information inequity will be amplified rather than attenuated by the media. Previous research has focused on the role of mass media exposure and has not examined the roles of social media and social networks in mitigating the gap. This study investigated the potential moderating roles of social media engagement, social networks, and the interaction between engagement and online and offline networks. Hypo…
Social media literacy
Concerns over the harmful effects of social media have directed public attention to media literacy as a potential remedy. Current conceptions of media literacy are frequently based on mass media, focusing on the analysis of common content and evaluation of the content using common values. This article initiates a new conceptual framework of social media literacy (SoMeLit). Moving away from the mass media-based assumptions of extant approaches, So…
Social processes of participatory engagement effects
Participatory interventions enable active user engagement, but research is needed to examine the longitudinal mechanisms through which engagement may generate outcomes. This study investigated the social processes following a web-based participatory media literacy intervention. In this program, young women were asked to create a digital counter message against the media content that promotes risk behavior. The effects of the message production we…
Say something in your language”
This paper explores anecdotes about and experiences of implicit and explicit acts of racism experienced by 16 Asian Americans living in the United States, who narrate stories about incidents of race‐based verbal, physical, or emotional violence. In addition, the participants detail hardships and experiences before COVID‐19, at the onset of COVID‐19, and most importantly, during the COVID‐19 pandemic. The results of the study build on the growing …
Response to Lu (2024)
Advancing Agenda Building Theory
We extend agenda building theory by integrating social movement and connective action research to explain how marginalized groups elevate issue salience. Our framework comprises three dynamics: exogenous conditions (key events & real-world indicators), interpublic processes on social media, and intermedia processes between news and social media. We apply this framework to the #StopAsianHate movement on Twitter/X using network and time-series anal…
Media literacy interventions
We conducted a comprehensive meta-analysis of 160 media literacy interventions from 1983 to 2023, finding overall positive effects. Effects were larger for media-over behavior-relevant outcomes and for social over health topics. Stronger effects were found for knowledge outcomes at both immediate-post and delayed follow-up assessments. Attitudes and critical beliefs predicted behavior. No substantial decay in effects was observed between immediat…
Effects of social framing for environmental persuasion in Japan and the United States
Highlighting social outcomes of behaviors may be useful for pro-environmental persuasion, but the focus of the social outcome may need to be different across cultures. For example, social outcomes could focus on benefits to the individual via approval of other people in one’s ingroup or benefits to the collective due to improvements to the environment. For two countries (Japan and America) and two environmental topics (plastic straws use and hoar…
A media effects typology of media literacy interventions
Central to media literacy education efforts is countering harmful media effects, and such media effects are of various types. We propose a typology of media literacy interventions based on which kind of media effect they aim to mitigate. In this study, we focus on negative media effects and propose an initial typology of four categories: imitation, inadequacy, selling, and misinformation. We describe the kind of interventions that target each typ…
Black Parent’s Perceptions of Discussing Cardiovascular Disease Risk with Primary Care Clinicians
Medicaid-enrolled Black parents indicated their desire for PCCs to discuss their personal CVD risk factors with them. This study highlights the importance of patient-provider communication when discussing CVD risk and risk factors
Psychology (16 works) · Social Psychology (13 works) · Social Psychology (9 works) · Computer Science (8 works) · Medicine (7 works) · Social Media and Politics (7 works) · Behavioral Health and Interventions (6 works) · Media Influence and Health (6 works) · Perception (6 works) · Political science (6 works)