Effects of gain- and loss-framed messages on the sun safety behavior of adolescents

The moderating role of risk perceptions

Datos Bibliográficos

ID4229170
AutoresYoori Hwang (Myongji University), Hyunyi Cho (0000-0003-0980-0146, Purdue University), Laura Sands (Purdue University), Laura P Sands (0000-0003-2446-4486), Seon Hye Jeong (0000-0003-2411-5649), Se-Hoon Jeong (Korea University)
Año2012
Volumen17
Número6
Páginas929-940
Fecha de publicación2012-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Health Psychology (JOURNAL)
Identificadores de la revistaISSN: 1359-1053 • E-ISSN: 1461-7277
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105311428536
PMID22186772
OpenAlexW2057648823
IdiomaEN
Citas recibidas15
Referencias citadas28

This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived effectiveness was high. In addition, perceived susceptibility to skin cancer moderated framing effects on the intention to use sunscreen and the intention to wear long pants such that a loss-framed message was more effective when perceived susceptibility was high

Framing (construction · Moderated mediation · Perception · Risk perception · Behavioral Health and Interventions · Decision-Making and Behavioral Economics · Psychology · Risk Perception and Management · Social Psychology