Ana Maria Soares
Biographic Data
| ID | 3783340 |
|---|---|
| NAME | Ana Maria Soares |
| GIVEN NAMES | Ana Maria |
| FAMILY NAME | Soares |
| SIGNATURE | SOARES A M |
| AFFILIATIONS | University of Minho |
| ORCID | 0000-0001-5714-2876 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 21 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Understanding the Use of Fashion for Self-expression
This study examines the impact of self-concept, brand personality and media on using fashion as a vehicle for self-expression, while considering the mediating role of different forms of civic engagement (political, social and environmental). To address our research questions, we conducted a qualitative study to explore how fashion serves as a means of self-expression. A research model informed by both the literature review and the findings from t…
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Understanding the Navigation Experience
The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation …
Student roles and behaviors in higher education co-creation – a systematic literature review
Purpose In today’s global and highly competitive climate among universities, educational developers and instructors have focused more on trying to make the student experience more engaging. In this manner, student co-creation activities have recently become a major research priority in marketing and higher education (HE) research. The purpose of this study is to present a systematic review of the literature on student co-creation roles and behavi…
Understanding (in)tolerance between Hosts and Refugees in Lebanon
With the growth in political, ethnic, and religious conflicts across the globe, intolerance is manifested across different societies especially in the context of (forced) migration and refugees. The purpose of this study is to examine intolerance as a complex social problem. Specifically, this research seeks to explore the perceptions and conceptions of (in)tolerance between refugees from Syria and host communities in Lebanon identifying the degr…
Studying abroad
Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for personal, academic and professional development reasons, relying on personal contacts as information source…
Applying to higher education
Higher education institutions are facing increasingly complex challenges, which demand a deeper understanding of the sources prospective students use when applying to a higher education institution. This research centres on students’ decision‐making process for higher education institutions, focusing on the pre‐purchase period, and, in particular, the information sources and choice factors students draw on when selecting a higher education instit…
The Cultural Metaphor Revisited
This article develops the Fado, a unique folk music form, as a cultural metaphor for Portugal. This process illustrates the value of the metaphoric methodology as a means to deepen understanding of national cultures. Findings yield three major insights. First, the Fado metaphor provides a rich illustration of the Portuguese cultural mindset, embraced by the population as an enduring representation of national identity. Second, the Fado metaphor e…
Hofstede's dimensions of culture in international marketing studies
Applying to higher education
Higher education institutions are facing increasingly complex challenges, which demand a deeper understanding of the sources prospective students use when applying to a higher education institution. This research centres on students’ decision‐making process for higher education institutions, focusing on the pre‐purchase period, and, in particular, the information sources and choice factors students draw on when selecting a higher education instit…
Understanding (in)tolerance between Hosts and Refugees in Lebanon
With the growth in political, ethnic, and religious conflicts across the globe, intolerance is manifested across different societies especially in the context of (forced) migration and refugees. The purpose of this study is to examine intolerance as a complex social problem. Specifically, this research seeks to explore the perceptions and conceptions of (in)tolerance between refugees from Syria and host communities in Lebanon identifying the degr…
Studying abroad
Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for personal, academic and professional development reasons, relying on personal contacts as information source…
The Cultural Metaphor Revisited
This article develops the Fado, a unique folk music form, as a cultural metaphor for Portugal. This process illustrates the value of the metaphoric methodology as a means to deepen understanding of national cultures. Findings yield three major insights. First, the Fado metaphor provides a rich illustration of the Portuguese cultural mindset, embraced by the population as an enduring representation of national identity. Second, the Fado metaphor e…
Hofstede's dimensions of culture in international marketing studies
The Cultural Metaphor Revisited
This article develops the Fado, a unique folk music form, as a cultural metaphor for Portugal. This process illustrates the value of the metaphoric methodology as a means to deepen understanding of national cultures. Findings yield three major insights. First, the Fado metaphor provides a rich illustration of the Portuguese cultural mindset, embraced by the population as an enduring representation of national identity. Second, the Fado metaphor e…
Applying to higher education
Higher education institutions are facing increasingly complex challenges, which demand a deeper understanding of the sources prospective students use when applying to a higher education institution. This research centres on students’ decision‐making process for higher education institutions, focusing on the pre‐purchase period, and, in particular, the information sources and choice factors students draw on when selecting a higher education instit…
Studying abroad
Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for personal, academic and professional development reasons, relying on personal contacts as information source…
Understanding (in)tolerance between Hosts and Refugees in Lebanon
With the growth in political, ethnic, and religious conflicts across the globe, intolerance is manifested across different societies especially in the context of (forced) migration and refugees. The purpose of this study is to examine intolerance as a complex social problem. Specifically, this research seeks to explore the perceptions and conceptions of (in)tolerance between refugees from Syria and host communities in Lebanon identifying the degr…
Student roles and behaviors in higher education co-creation – a systematic literature review
Purpose In today’s global and highly competitive climate among universities, educational developers and instructors have focused more on trying to make the student experience more engaging. In this manner, student co-creation activities have recently become a major research priority in marketing and higher education (HE) research. The purpose of this study is to present a systematic review of the literature on student co-creation roles and behavi…
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Understanding the Navigation Experience
The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation …
Understanding the Use of Fashion for Self-expression
This study examines the impact of self-concept, brand personality and media on using fashion as a vehicle for self-expression, while considering the mediating role of different forms of civic engagement (political, social and environmental). To address our research questions, we conducted a qualitative study to explore how fashion serves as a means of self-expression. A research model informed by both the literature review and the findings from t…
Psychology (6 works) · Sociology (6 works) · Business (5 works) · Political science (5 works) · Social science (5 works) · Public relations (4 works) · Computer Science (3 works) · Customer Service Quality and Loyalty (3 works) · Higher education (3 works) · Marketing (3 works)