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Justin Paul

Biographic Data

ID3783469
NAMEJustin Paul
GIVEN NAMESJustin
FAMILY NAMEPaul
SIGNATUREPAUL J
AFFILIATIONSUniversity of Puerto Rico System
ORCID0000-0001-5062-8371
VERIFIEDYes
TOTAL WORKS29
TOTAL CITATIONS0
AUTHOR COUNT28
EDITOR COUNT1
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Mapping CSR/ESG challenges through double materiality: A comparative sectoral analysis for advancing the SDGs

    Open Access•Nitika Sharma, Vimal K E K et al.•ARTICLE•Sustainable Futures•2026

    While the Sustainable Development Goals (SDGs) provide a global sustainability framework, limited research explains why firms in emerging economies struggle to integrate Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) practices systematically. Prior studies often examine barriers in isolation, without distinguishing between financial and impact materiality or accounting for cross-sectoral variation. Addressin…

  • Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

    Justin Paul, Puja Khatri et al.•ARTICLE•Journal of Decision Systems•2024

  • Digital transformation, online advertising, and consumer behaviour

    Sahil Gupta, Justin Paul et al.•ARTICLE•International Journal of…•2024

    With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this process due to digital transformation. This means even in developing nations such as India, digital natives – those who grew up immersed in digital technology – are now present and have considerable spending power. This study examines the antecedents of …

  • Mobile payments for bottom of the pyramid: Towards a positive social change

    Open Access•Neena Sinha, Justin Paul et al.•ARTICLE•Technological Forecasting and…•2024

    Mobile payment systems are increasingly seen as the lifeline of an economy and recognized as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study aims to examine key antecedents of continued intention to use mobile payments by the BoP segment, which has shown increased usage of mobile payments. Whether this trend will lead to continued usage of the same is a moot point. To explore this, we collected data from …

  • The gamut of technology, social media and avatar in the organic food market

    Open Access•Supreet Kaur, Justin Paul•ARTICLE•British Food Journal•2024

    Purpose The present study is centric on the organic food sector and explores the role of social media in pushing local farmers onto the market shelves. The study is intended to analyse the ground reality of the producers and the innate challenges of the traditional market structure. The study aims to explore the impact of social media in establishing small-scale producers in the organic food sector. Design/methodology/approach The study is pragma…

  • Demystifying tourists’ intention to purchase travel online: The moderating role of technical anxiety and attitude

    Nikhil Dogra, Mohd Adil et al.•ARTICLE•Current Issues in Tourism•2023

    This study investigates the influence of consumption value on tourists’ intention to purchase travel products online through the lens of the theory of consumption value framework. We used structural equation modelling (SEM) and a fuzzy set of qualitative comparative analysis (fsQCA) on 559 responses collected using M-Turk. The findings show that price value is the most significant factor and necessary for the purchase intention of tourists’ onlin…

  • Nostalgia: A Review, Propositions, and Future Research Agenda

    Ekta Srivastava, Bharadhwaj Sivakumaran et al.•ARTICLE•Journal of Advertising•2023

    This article presents a systematic review of the nostalgia literature (205 articles) using PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do we need to know about nostalgia? and Where should we be heading? The article examines the evolution of nostalgia, analyzes the definitions of nostalgia (past–memory–yearning–ambivalent emotion), and extends the nostalgia typology of Havlena and Holak (1996 Havlena, W. J…

  • The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

    Open Access•Nisreen Ameen, Sameer Hosany et al.•ARTICLE•Computers in Human Behavior•2022

  • Determinants of adoption of latest version smartphones: Theory and evidence

    Open Access•Aashish Mehra, Sneha Rajput et al.•ARTICLE•Technological Forecasting and…•2022

  • Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter

    Open Access•Prasanta Kr Chopdar, Justin Paul et al.•ARTICLE•Technological Forecasting and…•2022

  • Role of social media on mobile banking adoption among consumers

    Open Access•Manisha Sharma, Subhojit Banerjee et al.•ARTICLE•Technological Forecasting and…•2022

    The purpose of this paper is to examine the effectiveness of social media on the different stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis to bring out social media's distinctive and confirmatory influence on mobile banking consumers. Data from 482 respondents in t…

  • Adoption of digital financial transactions: A review of literature and future research agenda

    Open Access•K Kajol, Ranjit Singh et al.•ARTICLE•Technological Forecasting and…•2022

    This review synthesizes the prior literature on digital financial transactions (DFTs), identifies the factors that influence the adoption of DFTs, and sheds light on the research gaps in this area. This review focuses on the empirical studies published from 2009 to 2020. We identify fifteen factors that motivate the adoption of DFTs as well as five inhibitors to adoption. The literature lists perceived usefulness, perceived ease of use, compatibi…

  • Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

    Open Access•Justin Paul, Weng Marc Lim et al.•ARTICLE•International Journal of Consumer…•2021

    Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in the International Journal of Consumer Studies , the editors have pooled their expertize and experience of authoring, editing, and reviewing literature reviews to develop a rigorous review protocol—that is…

  • Keeping customers' data secure: A cross-cultural study of cybersecurity compliance among the Gen-Mobile workforce

    Open Access•Nisreen Ameen, Ali Tarhini et al.•ARTICLE•Computers in Human Behavior•2021

  • Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

    Open Access•Mosharrof Hosen, Samuel Ogbeibu et al.•ARTICLE•Computers & Education•2021

  • CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

    Open Access•Ganesh Dash, Justin Paul•ARTICLE•Technological Forecasting and…•2021

    This study compares the two widely used methods of Structural Equation Modeling (SEM): Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based Structural Equation Modeling (PLS-SEM). The first approach is based on covariance, and the second one is based on variance (partial least squares). It further assesses the difference between PLS and Consistent PLS algorithms. To assess the same, empirical data is used. Four h…

  • The Effects of Context Congruence On Ad Persuasiveness in e-Magazines: It Serves My Motive, And I Distinguish the Advertisement

    Achyut Telang, Debajani Saho et al.•ARTICLE•Journal of Advertising Research•2021

    Despite substantial interest in advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context, less attention has been devoted to identifying how it influences advertisement persuasion. This issue is explored through three between-subjects experimental studies: in Study 1, the causal role of advertisement-context congruence…

  • Globalization, Deglobalization, and New Paradigms in Business

    Open Access•Justin Paul, Sanjay Dhir•BOOK•Globalization, Deglobalization,…•2021

  • Social entrepreneurship research: A review and future research agenda

    Open Access•Parul Gupta, Sumedha Chauhan et al.•ARTICLE•Journal of Business Research•2020

  • Immigrant entrepreneurship: A review and research agenda

    Open Access•Marina Dabić, Božidar Vlačić et al.•ARTICLE•Journal of Business Research•2020

  • The art of writing literature review: What do we know and what do we need to know?

    Open Access•Justin Paul, Alex Rialp et al.•ARTICLE•International Business Review•2020

  • SMEs and entrepreneurship in the era of globalization: Advances and theoretical approaches

    Open Access•Francisco Liñán, Justin Paul et al.•ARTICLE•Small Business Economics•2020

  • The moderating influence of environmental consciousness and recycling intentions on green purchase behavior

    Open Access•Pradeep Kautish, Justin Paul et al.•ARTICLE•Journal of Cleaner Production•2019

  • Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

    Open Access•Justin Paul, Alexander Rosado-Serrano•ARTICLE•International Marketing Review•2019

    Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on the process of internationalization (Gradual Internationalization vs Born-Global/International new venture models) to identify the research gaps in this area and to…

  • A review of research on outward foreign direct investment from emerging countries, including China: What do we know, how do we know and where should we be heading?

    Justin Paul, Gabriel R G Benito•ARTICLE•Asia Pacific Business Review•2018

    Using the Antecedents, Decisions and Outcomes (ADO) format as an organizing framework, this article gives an overview of the literature on different dimensions and characteristics of outward foreign direct investment (OFDI) by firms from emerging countries. Based on an extensive coverage of studies published over a period of nearly 25 years between 1993 and 2017, we review extant research on this phenomenon from mainly China, as well as other eme…

Next

No prominent works on this page.

  • Consumer behavior and purchase intention for organic food

    Open Access•Justin Paul, Jyoti Rana•ARTICLE•Journal of Consumer Marketing•2012

  • Predicting green product consumption using theory of planned behavior and reasoned action

    Open Access•Justin Paul, Ashwin Modi et al.•ARTICLE•Journal of Retailing and Consumer…•2016

  • Exporting challenges of SMEs: A review and future research agenda

    Open Access•Justin Paul, Sundar Parthasarathy et al.•ARTICLE•Journal of World Business•2017

  • Consumer behavior and purchase intention for organic food: A review and research agenda

    Open Access•Jyoti Rana, Justin Paul•ARTICLE•Journal of Retailing and Consumer…•2017

  • A review of research on outward foreign direct investment from emerging countries, including China: What do we know, how do we know and where should we be heading?

    Justin Paul, Gabriel R G Benito•ARTICLE•Asia Pacific Business Review•2018

    Using the Antecedents, Decisions and Outcomes (ADO) format as an organizing framework, this article gives an overview of the literature on different dimensions and characteristics of outward foreign direct investment (OFDI) by firms from emerging countries. Based on an extensive coverage of studies published over a period of nearly 25 years between 1993 and 2017, we review extant research on this phenomenon from mainly China, as well as other eme…

  • The moderating influence of environmental consciousness and recycling intentions on green purchase behavior

    Open Access•Pradeep Kautish, Justin Paul et al.•ARTICLE•Journal of Cleaner Production•2019

  • Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

    Open Access•Justin Paul, Alexander Rosado-Serrano•ARTICLE•International Marketing Review•2019

    Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on the process of internationalization (Gradual Internationalization vs Born-Global/International new venture models) to identify the research gaps in this area and to…

  • Social entrepreneurship research: A review and future research agenda

    Open Access•Parul Gupta, Sumedha Chauhan et al.•ARTICLE•Journal of Business Research•2020

  • Immigrant entrepreneurship: A review and research agenda

    Open Access•Marina Dabić, Božidar Vlačić et al.•ARTICLE•Journal of Business Research•2020

  • The art of writing literature review: What do we know and what do we need to know?

    Open Access•Justin Paul, Alex Rialp et al.•ARTICLE•International Business Review•2020

  • SMEs and entrepreneurship in the era of globalization: Advances and theoretical approaches

    Open Access•Francisco Liñán, Justin Paul et al.•ARTICLE•Small Business Economics•2020

  • Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

    Open Access•Justin Paul, Weng Marc Lim et al.•ARTICLE•International Journal of Consumer…•2021

    Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in the International Journal of Consumer Studies , the editors have pooled their expertize and experience of authoring, editing, and reviewing literature reviews to develop a rigorous review protocol—that is…

  • Keeping customers' data secure: A cross-cultural study of cybersecurity compliance among the Gen-Mobile workforce

    Open Access•Nisreen Ameen, Ali Tarhini et al.•ARTICLE•Computers in Human Behavior•2021

  • Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

    Open Access•Mosharrof Hosen, Samuel Ogbeibu et al.•ARTICLE•Computers & Education•2021

  • CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

    Open Access•Ganesh Dash, Justin Paul•ARTICLE•Technological Forecasting and…•2021

    This study compares the two widely used methods of Structural Equation Modeling (SEM): Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based Structural Equation Modeling (PLS-SEM). The first approach is based on covariance, and the second one is based on variance (partial least squares). It further assesses the difference between PLS and Consistent PLS algorithms. To assess the same, empirical data is used. Four h…

  • The Effects of Context Congruence On Ad Persuasiveness in e-Magazines: It Serves My Motive, And I Distinguish the Advertisement

    Achyut Telang, Debajani Saho et al.•ARTICLE•Journal of Advertising Research•2021

    Despite substantial interest in advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context, less attention has been devoted to identifying how it influences advertisement persuasion. This issue is explored through three between-subjects experimental studies: in Study 1, the causal role of advertisement-context congruence…

  • Globalization, Deglobalization, and New Paradigms in Business

    Open Access•Justin Paul, Sanjay Dhir•BOOK•Globalization, Deglobalization,…•2021

  • The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

    Open Access•Nisreen Ameen, Sameer Hosany et al.•ARTICLE•Computers in Human Behavior•2022

  • Determinants of adoption of latest version smartphones: Theory and evidence

    Open Access•Aashish Mehra, Sneha Rajput et al.•ARTICLE•Technological Forecasting and…•2022

  • Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter

    Open Access•Prasanta Kr Chopdar, Justin Paul et al.•ARTICLE•Technological Forecasting and…•2022

  • Role of social media on mobile banking adoption among consumers

    Open Access•Manisha Sharma, Subhojit Banerjee et al.•ARTICLE•Technological Forecasting and…•2022

    The purpose of this paper is to examine the effectiveness of social media on the different stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis to bring out social media's distinctive and confirmatory influence on mobile banking consumers. Data from 482 respondents in t…

  • Adoption of digital financial transactions: A review of literature and future research agenda

    Open Access•K Kajol, Ranjit Singh et al.•ARTICLE•Technological Forecasting and…•2022

    This review synthesizes the prior literature on digital financial transactions (DFTs), identifies the factors that influence the adoption of DFTs, and sheds light on the research gaps in this area. This review focuses on the empirical studies published from 2009 to 2020. We identify fifteen factors that motivate the adoption of DFTs as well as five inhibitors to adoption. The literature lists perceived usefulness, perceived ease of use, compatibi…

  • Demystifying tourists’ intention to purchase travel online: The moderating role of technical anxiety and attitude

    Nikhil Dogra, Mohd Adil et al.•ARTICLE•Current Issues in Tourism•2023

    This study investigates the influence of consumption value on tourists’ intention to purchase travel products online through the lens of the theory of consumption value framework. We used structural equation modelling (SEM) and a fuzzy set of qualitative comparative analysis (fsQCA) on 559 responses collected using M-Turk. The findings show that price value is the most significant factor and necessary for the purchase intention of tourists’ onlin…

  • Nostalgia: A Review, Propositions, and Future Research Agenda

    Ekta Srivastava, Bharadhwaj Sivakumaran et al.•ARTICLE•Journal of Advertising•2023

    This article presents a systematic review of the nostalgia literature (205 articles) using PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do we need to know about nostalgia? and Where should we be heading? The article examines the evolution of nostalgia, analyzes the definitions of nostalgia (past–memory–yearning–ambivalent emotion), and extends the nostalgia typology of Havlena and Holak (1996 Havlena, W. J…

  • Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

    Justin Paul, Puja Khatri et al.•ARTICLE•Journal of Decision Systems•2024

Business (18 works) · Computer Science (15 works) · Psychology (13 works) · Marketing (10 works) · Advertising (9 works) · Economics (9 works) · Marketing (9 works) · Political science (9 works) · Social Psychology (9 works) · Sociology (9 works)

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