Crystal T Lee

Biographic Data

ID3783508
NAMECrystal T Lee
GIVEN NAMESCrystal T
FAMILY NAMELee
SIGNATURELEE C T
AFFILIATIONSShantou University
ORCID0000-0002-2451-1353
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS14
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX2

  • Artificial humanity

    Open AccessCrystal T Lee, Yung‐Cheng Shen et al.ARTICLETelematics and Informatics2025

  • Adapting to generative AI

    Open AccessCrystal T Lee, Yung‐Cheng Shen et al.ARTICLETechnological Forecasting and…2025

  • Beyond the unfollow button

    Open AccessLing-Yen Pan, Crystal T LeeARTICLETechnology in Society2025References: 3

  • How does engagement on social media reinforce life aesthetic literacy? The role of interpersonal and intrapersonal influences

    Open AccessLing-Yen Pan, Crystal T LeeARTICLEComputers in Human Behavior2024

  • The effects of non-fungible token platform affordances on customer loyalty

    Open AccessCrystal T Lee, Yung‐Cheng Shen et al.ARTICLEComputers in Human Behavior2024

  • Building bonds

    Open AccessCrystal T Lee, Zimo Li et al.ARTICLEInternet Research2024Cited by: 1References: 8

    Purpose The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological o…

  • Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love

    Crystal T Lee, Sara H HsiehARTICLEBehaviour and Information…2022

    The rise of social media has dramatically changed relationship building between brands and fans. Social media-based brand communities are widely embraced by firms who use them to create consumer engagement and facilitate stronger consumer-brand relationships. Despite the importance of consumer engagement, our understanding of what drives community engagement and how individuals' love for a brand can be facilitated through SMBBCs remains limited. …

  • Capturing behavioural outcomes through branded applications

    Open AccessTimmy H Tseng, Sara H Hsieh et al.ARTICLEInternet Research2021Cited by: 2References: 10

    Purpose Numerous companies have launched branded applications to foster consumer–brand relationships. Due to fierce competition among branded apps, the retention rate is quite low. The facilitation of behavioural outcomes through branded apps is a highly relevant research area. This paper investigates the drivers of behavioural outcomes in the context of branded apps from an investment model perspective. Design/methodology/approach This work exam…

  • Artificial intelligent chatbots as brand promoters

    Open AccessCrystal T Lee, Ling-Yen Pan et al.ARTICLEInternet Research2021Cited by: 11References: 10

    Purpose This study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion. Design/methodology/approach Microsoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A…