Building bonds
An examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms
Bibliographic Data
| ID | 12421196 |
|---|---|
| Authors | Crystal T Lee (0000-0002-2451-1353, Shantou University, corresponding author), Zimo Li (0000-0003-0870-5892, Shantou University), Yung‐Cheng Shen (National Taiwan Normal University), Yung-Cheng Shen (0000-0001-9488-6436) |
| Year | 2024 |
| Volume | 34 |
| Issue | 6 |
| Pages | 2057-2095 |
| Publication date | 2024-02-07 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/intr-11-2022-0883 |
| OpenAlex | W4391616812 |
| Language | EN |
| Citations received | 2 |
| References cited | 114 |
Purpose The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms. Design/methodology/approach Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses. Findings Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains. Originality/value We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce
Computer security · Human–computer interaction · Metaverse · Originality · Reputation · Security token · Social science · Sociology · Structural equation modeling · Computer Science · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · Psychology · Social Psychology · Technology Adoption and User Behaviour
Estimating Nonresponse Bias in Mail Surveys
Testing measurement invariance of composites using partial least squares
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Metaverse beyond the hype
Assessing Common Method Bias
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Antecedents of trust and continuance intention in mobile payment platforms
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
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Sources of Method Bias in Social Science Research and Recommendations on How to Control It
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Uses and gratifications of photo sharing on Instagram
Impacts of normative and hedonic motivations on continuous knowledge contribution in virtual community
What contributes to online communities' prosperity? Understanding value co-creation in product-experience-shared communities (Pescs) from the view of resource integration
The effects of non-fungible token platform affordances on customer loyalty
Understanding user participation from the perspective of psychological ownership
The impact of hierarchical privilege levels and non-hierarchical incentives on continued contribution in online Q&A communities
Which feedback matters? The role of expressions and valence in continuous high-quality knowledge contribution in the online Q&A community
Continuous content contribution in virtual community
Solver engagement in online crowdsourcing communities
Inequality in digital skills and the adoption of online safety behaviors
Online social networks
Importance-Performance Matrix Analysis (Ipma) to Evaluate Servicescape Fitness Consumer by Gender and Age
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Methodological research on partial least squares structural equation modeling (PLS-SEM)
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Customer citizenship behavior on social networking sites
YouTube stickiness
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
Gender differences in financial risk tolerance
Platform governance at the margins
Instructional manipulation checks
Sex differences in social behavior
| Citations per year | 2 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |