Impacts of normative and hedonic motivations on continuous knowledge contribution in virtual community

The moderating effect of past contribution experience

Bibliographic Data

ID21596201
AuthorsLingfeng Dong (0000-0003-3080-4432, Hangzhou Normal University), Jinghui Hou (0000-0003-0151-230X, University of Houston), Liqiang Huang (0000-0002-0007-9375, Zhejiang University), Yuan Liu (0000-0003-2668-0350, Zhejiang University), Jie Zhang (0000-0002-6538-2770, Hangzhou City University)
Year2024
Volume37
Issue1
Pages502-520
Publication date2024-01-09
Open AccessYes
TypeARTICLE
VenueInformation Technology and People (JOURNAL)
Journal identifiersISSN: 0959-3845 • E-ISSN: 1758-5813
PublisherEmerald (PUBLISHER)
DOI10.1108/itp-07-2022-0529
OpenAlexW4319781519
LanguageEN
Citations received9
References cited49

Purpose This paper aims to explore the effects of normative and hedonic motivations on continuous knowledge contribution, and how past contribution experience moderates the effects of the motivations on continuous knowledge contribution. Design/methodology/approach Based on goal-framing theory, the present study proposes a comprehensive theoretical model by integrating normative and hedonic motivations, past contribution experience and continuous knowledge contribution. The data for virtual community members' activities were collected using the Python Scrapy crawler. Logit regression was used to validate the integrative model. Findings The results show that both normative motivation (reflected by generalized reciprocity and social learning) and hedonic motivation (reflected by peer recognition and online attractiveness) are positively associated with continuous knowledge contribution. Moreover, these effects are found to be significantly influenced by members' past knowledge contribution experience. Specifically, the results suggest that past knowledge contribution experience undermines the influence of generalized reciprocity on continuous knowledge contribution but strengthens the effect of peer recognition and online attractiveness. Originality/value Although the emerging literature on continuous knowledge contribution mainly focuses on motivations as antecedents that promote continuous knowledge contribution, most of these studies assume that the relationship between motivating mechanisms and continuous knowledge contribution does not change over time. The study is one of the initial studies to examine whether and how the influence of multiple motivations evolves relative to levels of past contribution experience

Attractiveness · Creativity · Epistemology · Knowledge management · Normative · Normative social influence · Originality · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Psychology · Social Psychology · Technology Adoption and User Behaviour

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