Yinghua Huang
Biographic Data
| ID | 3784118 |
|---|---|
| NAME | Yinghua Huang |
| GIVEN NAMES | Yinghua |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG Y |
| AFFILIATIONS | San Jose State University |
| ORCID | 0000-0003-3779-3078 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 97 |
| WORKS AS AUTHOR | 17 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
The evolving impacts of destination crisis event strength on tourists’ boycotting behavior
Drawing on the crisis life cycle theory, this research examines the change patterns in tourist’ perceptions across the different stages of a destination crisis regarding a destination crisis event strength and likelihood of boycotting in response. The moderating effects of destination crisis event type and crisis response strategy were examined. The findings suggest the strength of tourists’ perception and interest in boycotting over the course o…
Can you travel too much? The emotional numbness effect of travel frequency
Based on hedonic adaptation theory, this research explores how travel frequency impacts emotional numbness. Across one pilot study and five studies using secondary data and experimental data, we find travel frequency has an inverted U-shaped effect on emotional intensity. That is tourists’ emotional intensity at first rises and then falls as travel frequency increases. It introduces tourist expertise as a measurable resource and demonstrates that…
Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being
Promoting Well-being is one of United Nations' sustainable development goals and it also attracts increasing attentions in tourism research. Based on the stereotype content model (SCM), this study examines the interaction effect of service employees' language style and tourism activity type on tourist well-being. The mediating effects of perceived pleasure and perceived professionalism is also studied. The theoretical value of this paper is two-f…
Generation Z diners’ moral judgements of restaurant food waste in the United States
This study explores Gen Z diners’ perceptions of restaurant food waste generation and prevention, as well as their related moral decision-making. Drawing on the norm activation model and moral disengagement theory, a dual-route process model was developed to depict Gen Zers’ the moral judgement for wasting food or not at restaurants. Six online focus groups with Gen Z diners in the United States were conducted and thematic analysis was applied. T…
How does destination social responsibility impact residents’ quality of life? The mechanisms of disclosure entity, communal relationship, and perceived warmth
Rooted in signaling theory and attribution theory, this research investigated how destination social responsibility (DSR) strategy (ability-oriented vs. effort-oriented) impacts residents’ quality of life (QOL) and support for tourism. A mixed-method approach combining semi-structured interviews and scenario-based experiments was conducted. The results revealed that effort-oriented DSR strategies increaseed residents’ QOL and support for tourism …
Healthcare utilization and economics evaluation of paliperidone palmitate once-monthly in schizophrenia
After the transition to PP1M, the number of hospitalizations and outpatient and emergency department visits reduced, and healthcare resources were conserved. Switching to PP1M may be more economically beneficial for patients with prior hospitalizations while on OAP regimens. The high price of PP1M might be an obstacle to its widespread use
Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type
This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that pe…
Self-construal, moral disengagement, and unethical behavior in peer-to-peer accommodation
Drawing on moral disengagement theory and liquid consumption theory, this study proposed and tested a conceptual model of guests’ unethical behavior in peer-to-peer (P2P) accommodation, an area of concern as the P2P market grows and regulation is insufficient. The moderating role of perceived consumption liquidity and mediating role of moral disengagement in the relationship between self-construal and guests’ unethical behavior was investigated. …
How does negative destination publicity influence residents’ shame and quality of life? The moderating role of perceived destination resilience
Destination management organizations (DMOs) increasingly focus on enhancing residents’ quality of life. A key driver of this trend is that the quality of life of a destination’s residents is closely linked to sustainable development in it. While DMOs recognized that negative destination publicity seriously undermines the sustainable development of tourist destinations, the negative impact on local residents and how to mitigate the negative impact…
How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history
Drawing on attribution theory and situational crisis communication theory, this study investigates how destination crisis events impact tourist sympathy, anger, and intentions of forgiveness in four experiments. It also examines the moderating effects of destination crisis history (none vs. similar vs. dissimilar). The results of Study 1 and Study 2 revealed that external crisis events cause more sympathy and tourist forgiveness than internal one…
In-group favoritism or black sheep effect? The moderating role of norm strength on destination residents’ responses towards deviant behaviors
Drawing on social identity theory and focus theory of norms, this study investigated differences in how destination residents respond to deviant behaviors by other residents—members of their in-group—and similar behavior by tourists, who they see as the out-group. We proposed and tested a conceptual model of the transition between in-group favoritism and the black sheep effect under the moderating effect of norm strength. A mixed-method approach,…
How do tourism goal disclosure motivations drive Chinese tourists' goal-directed behaviors? The influences of feedback valence, affective rumination, and emotional engagement
Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tou…
How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality
This study presented and tested a conceptual model that examined how a negative event at a tourism destination influenced perceived betrayal and boycott among tourists. A mixed method approach with three studies was adopted to verify the proposed hypotheses. In Study 1, using Weibo microblogging platform data, we evaluated the impacts of a negative event on tourists' perception of betrayal and intentions to participate in a tourism boycott. In St…
Message framing strategies, food waste prevention, and diners’ repatronage intentions
Building on prospect theory, construal level theory, and corporate social responsibility literature, this study investigated how messaging framing strategies impact buffet diners’ food waste and repatronage intentions using three experimental studies. Findings suggested that framing strategies (gain vs. loss) and point of reference (self vs. others vs. environment) interactively influence diners’ behavioral intentions through corporate social res…
How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation
A Moderated Mediation Model of Sharing Travel Experience on Social Media
Based on self-determination theory, the theory of reasoned action, and person-context interaction theory, this study proposes and assesses a moderated mediation model of intrinsic and extrinsic motivations, sharing intention and behavior, and face orientations. The researchers conducted an online survey and collected responses from 287 social media users. The hypothesized direct effects, mediation, and moderation were tested via the hierarchical …
Determinants and Outcomes of Relationship Quality
This study investigates the determinants and outcomes of relationship quality in the context of the Chinese travel industry. A conceptual model was developed and tested to identify the determinants and outcomes of relationship quality. Partial least squares analyses on the survey data show that five of six proposed predictors have significant influence on relationship quality, and a higher level of relationship quality results in better reputatio…
Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type
This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that pe…
In-group favoritism or black sheep effect? The moderating role of norm strength on destination residents’ responses towards deviant behaviors
Drawing on social identity theory and focus theory of norms, this study investigated differences in how destination residents respond to deviant behaviors by other residents—members of their in-group—and similar behavior by tourists, who they see as the out-group. We proposed and tested a conceptual model of the transition between in-group favoritism and the black sheep effect under the moderating effect of norm strength. A mixed-method approach,…
How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation
How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history
Drawing on attribution theory and situational crisis communication theory, this study investigates how destination crisis events impact tourist sympathy, anger, and intentions of forgiveness in four experiments. It also examines the moderating effects of destination crisis history (none vs. similar vs. dissimilar). The results of Study 1 and Study 2 revealed that external crisis events cause more sympathy and tourist forgiveness than internal one…
How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality
This study presented and tested a conceptual model that examined how a negative event at a tourism destination influenced perceived betrayal and boycott among tourists. A mixed method approach with three studies was adopted to verify the proposed hypotheses. In Study 1, using Weibo microblogging platform data, we evaluated the impacts of a negative event on tourists' perception of betrayal and intentions to participate in a tourism boycott. In St…
Can you travel too much? The emotional numbness effect of travel frequency
Based on hedonic adaptation theory, this research explores how travel frequency impacts emotional numbness. Across one pilot study and five studies using secondary data and experimental data, we find travel frequency has an inverted U-shaped effect on emotional intensity. That is tourists’ emotional intensity at first rises and then falls as travel frequency increases. It introduces tourist expertise as a measurable resource and demonstrates that…
How do tourism goal disclosure motivations drive Chinese tourists' goal-directed behaviors? The influences of feedback valence, affective rumination, and emotional engagement
Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tou…
Generation Z diners’ moral judgements of restaurant food waste in the United States
This study explores Gen Z diners’ perceptions of restaurant food waste generation and prevention, as well as their related moral decision-making. Drawing on the norm activation model and moral disengagement theory, a dual-route process model was developed to depict Gen Zers’ the moral judgement for wasting food or not at restaurants. Six online focus groups with Gen Z diners in the United States were conducted and thematic analysis was applied. T…
Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being
Promoting Well-being is one of United Nations' sustainable development goals and it also attracts increasing attentions in tourism research. Based on the stereotype content model (SCM), this study examines the interaction effect of service employees' language style and tourism activity type on tourist well-being. The mediating effects of perceived pleasure and perceived professionalism is also studied. The theoretical value of this paper is two-f…
A Moderated Mediation Model of Sharing Travel Experience on Social Media
Based on self-determination theory, the theory of reasoned action, and person-context interaction theory, this study proposes and assesses a moderated mediation model of intrinsic and extrinsic motivations, sharing intention and behavior, and face orientations. The researchers conducted an online survey and collected responses from 287 social media users. The hypothesized direct effects, mediation, and moderation were tested via the hierarchical …
Determinants and Outcomes of Relationship Quality
This study investigates the determinants and outcomes of relationship quality in the context of the Chinese travel industry. A conceptual model was developed and tested to identify the determinants and outcomes of relationship quality. Partial least squares analyses on the survey data show that five of six proposed predictors have significant influence on relationship quality, and a higher level of relationship quality results in better reputatio…
Determinants and Outcomes of Relationship Quality
This study investigates the determinants and outcomes of relationship quality in the context of the Chinese travel industry. A conceptual model was developed and tested to identify the determinants and outcomes of relationship quality. Partial least squares analyses on the survey data show that five of six proposed predictors have significant influence on relationship quality, and a higher level of relationship quality results in better reputatio…
A Moderated Mediation Model of Sharing Travel Experience on Social Media
Based on self-determination theory, the theory of reasoned action, and person-context interaction theory, this study proposes and assesses a moderated mediation model of intrinsic and extrinsic motivations, sharing intention and behavior, and face orientations. The researchers conducted an online survey and collected responses from 287 social media users. The hypothesized direct effects, mediation, and moderation were tested via the hierarchical …
How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation
Message framing strategies, food waste prevention, and diners’ repatronage intentions
Building on prospect theory, construal level theory, and corporate social responsibility literature, this study investigated how messaging framing strategies impact buffet diners’ food waste and repatronage intentions using three experimental studies. Findings suggested that framing strategies (gain vs. loss) and point of reference (self vs. others vs. environment) interactively influence diners’ behavioral intentions through corporate social res…
How do tourism goal disclosure motivations drive Chinese tourists' goal-directed behaviors? The influences of feedback valence, affective rumination, and emotional engagement
Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tou…
How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality
This study presented and tested a conceptual model that examined how a negative event at a tourism destination influenced perceived betrayal and boycott among tourists. A mixed method approach with three studies was adopted to verify the proposed hypotheses. In Study 1, using Weibo microblogging platform data, we evaluated the impacts of a negative event on tourists' perception of betrayal and intentions to participate in a tourism boycott. In St…
Self-construal, moral disengagement, and unethical behavior in peer-to-peer accommodation
Drawing on moral disengagement theory and liquid consumption theory, this study proposed and tested a conceptual model of guests’ unethical behavior in peer-to-peer (P2P) accommodation, an area of concern as the P2P market grows and regulation is insufficient. The moderating role of perceived consumption liquidity and mediating role of moral disengagement in the relationship between self-construal and guests’ unethical behavior was investigated. …
How does negative destination publicity influence residents’ shame and quality of life? The moderating role of perceived destination resilience
Destination management organizations (DMOs) increasingly focus on enhancing residents’ quality of life. A key driver of this trend is that the quality of life of a destination’s residents is closely linked to sustainable development in it. While DMOs recognized that negative destination publicity seriously undermines the sustainable development of tourist destinations, the negative impact on local residents and how to mitigate the negative impact…
How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history
Drawing on attribution theory and situational crisis communication theory, this study investigates how destination crisis events impact tourist sympathy, anger, and intentions of forgiveness in four experiments. It also examines the moderating effects of destination crisis history (none vs. similar vs. dissimilar). The results of Study 1 and Study 2 revealed that external crisis events cause more sympathy and tourist forgiveness than internal one…
In-group favoritism or black sheep effect? The moderating role of norm strength on destination residents’ responses towards deviant behaviors
Drawing on social identity theory and focus theory of norms, this study investigated differences in how destination residents respond to deviant behaviors by other residents—members of their in-group—and similar behavior by tourists, who they see as the out-group. We proposed and tested a conceptual model of the transition between in-group favoritism and the black sheep effect under the moderating effect of norm strength. A mixed-method approach,…
How does destination social responsibility impact residents’ quality of life? The mechanisms of disclosure entity, communal relationship, and perceived warmth
Rooted in signaling theory and attribution theory, this research investigated how destination social responsibility (DSR) strategy (ability-oriented vs. effort-oriented) impacts residents’ quality of life (QOL) and support for tourism. A mixed-method approach combining semi-structured interviews and scenario-based experiments was conducted. The results revealed that effort-oriented DSR strategies increaseed residents’ QOL and support for tourism …
Healthcare utilization and economics evaluation of paliperidone palmitate once-monthly in schizophrenia
After the transition to PP1M, the number of hospitalizations and outpatient and emergency department visits reduced, and healthcare resources were conserved. Switching to PP1M may be more economically beneficial for patients with prior hospitalizations while on OAP regimens. The high price of PP1M might be an obstacle to its widespread use
Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type
This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that pe…
Can you travel too much? The emotional numbness effect of travel frequency
Based on hedonic adaptation theory, this research explores how travel frequency impacts emotional numbness. Across one pilot study and five studies using secondary data and experimental data, we find travel frequency has an inverted U-shaped effect on emotional intensity. That is tourists’ emotional intensity at first rises and then falls as travel frequency increases. It introduces tourist expertise as a measurable resource and demonstrates that…
Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being
Promoting Well-being is one of United Nations' sustainable development goals and it also attracts increasing attentions in tourism research. Based on the stereotype content model (SCM), this study examines the interaction effect of service employees' language style and tourism activity type on tourist well-being. The mediating effects of perceived pleasure and perceived professionalism is also studied. The theoretical value of this paper is two-f…
Generation Z diners’ moral judgements of restaurant food waste in the United States
This study explores Gen Z diners’ perceptions of restaurant food waste generation and prevention, as well as their related moral decision-making. Drawing on the norm activation model and moral disengagement theory, a dual-route process model was developed to depict Gen Zers’ the moral judgement for wasting food or not at restaurants. Six online focus groups with Gen Z diners in the United States were conducted and thematic analysis was applied. T…
The evolving impacts of destination crisis event strength on tourists’ boycotting behavior
Drawing on the crisis life cycle theory, this research examines the change patterns in tourist’ perceptions across the different stages of a destination crisis regarding a destination crisis event strength and likelihood of boycotting in response. The moderating effects of destination crisis event type and crisis response strategy were examined. The findings suggest the strength of tourists’ perception and interest in boycotting over the course o…
Psychology (15 works) · Business (12 works) · Political science (11 works) · Social Psychology (11 works) · Tourism (11 works) · Marketing (9 works) · Advertising (6 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Diverse Aspects of Tourism Research (6 works) · Geography (6 works)