Message framing strategies, food waste prevention, and diners’ repatronage intentions
The mediating role of corporate social responsibility
Bibliographic Data
| ID | 21603887 |
|---|---|
| Authors | Yinghua Huang (0000-0003-3779-3078, San Jose State University, corresponding author), Emily Ma (0000-0002-0161-7710, University of Massachusetts Amherst), Danni Wang (0000-0001-5436-6495, Department of Hospitality & Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, MA, USA) |
| Year | 2021 |
| Volume | 29 |
| Issue | 10 |
| Pages | 1694-1715 |
| Publication date | 2021-10-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Sustainable Tourism (JOURNAL) |
| Journal identifiers | ISSN: 0966-9582 • E-ISSN: 1747-7646 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09669582.2020.1867151 |
| OpenAlex | W3120588093 |
| Language | EN |
| Citations received | 24 |
| References cited | 71 |
Building on prospect theory, construal level theory, and corporate social responsibility literature, this study investigated how messaging framing strategies impact buffet diners’ food waste and repatronage intentions using three experimental studies. Findings suggested that framing strategies (gain vs. loss) and point of reference (self vs. others vs. environment) interactively influence diners’ behavioral intentions through corporate social responsibility (CSR). In particular, a gain-framing strategy with self or other-referencing points could enhance perceived CSR and repatronage intentions. However, when the referencing point changes to environment, gain-framed and loss-framed messages result in similar levels of perceived CSR, food waste reduction intentions, and repatronage intentions. Evidence also suggests that the “out of sight, out of mind” phenomenon could occur when it comes to food waste prevention. This study contributes to the literature by delineating the mediation mechanism of perceived CSR between message framing and diners’ behavioral intentions. It also shed light on restaurants’ food waste management, with implications for designing effective communication messages to enhance diners’ engagement in food waste prevention
Business · Construal level theory · Corporate social responsibility · Food waste · Moderated mediation · Political science · Public relations · Behavioral Health and Interventions · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Ecology · Marketing
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Prospect Theory
Encouraging pro-environmental behaviour
The Framing of Decisions and the Psychology of Choice
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How and when does religiosity contribute to tourists’ intention to behave pro-environmentally in hotels
Normative Influences on Altruism
Development of reliable and valid short forms of the marlowe-crowne social desirability scale
Food waste management in hospitality operations
A review of experiments in tourism and hospitality
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Making cause-related corporate social responsibility (CSR) count in holiday accommodation choice
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Mental representations of the self, significant others, and nonsignificant others
| Citations per year | 6 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |