Jerrold Katz
Biographic Data
| ID | 3793281 |
|---|---|
| NAME | Jerrold Katz |
| GIVEN NAMES | Jerrold |
| FAMILY NAME | Katz |
| SIGNATURE | KATZ J |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 1 |
Realistic Rationalism
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
To reduce the burden on subjects, a five-wave national telephone panel used to track the introduction of a new brand of subcompact automobile evaluated a different subset of competing brands. MANOVA revealed significant differences in the evaluation of both the new brand and an established brand
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
To reduce the burden on subjects, a five-wave national telephone panel used to track the introduction of a new brand of subcompact automobile evaluated a different subset of competing brands. MANOVA revealed significant differences in the evaluation of both the new brand and an established brand
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
To reduce the burden on subjects, a five-wave national telephone panel used to track the introduction of a new brand of subcompact automobile evaluated a different subset of competing brands. MANOVA revealed significant differences in the evaluation of both the new brand and an established brand
Realistic Rationalism
Advertising (1 works) · Analytic philosophy (1 works) · Business (1 works) · Business Strategies and Innovation (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Contemporary philosophy (1 works) · Economic Theory and Institutions (1 works) · Epistemology (1 works)