Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
Bibliographic Data
| ID | 3038882 |
|---|---|
| Authors | John U Farley, Jerrold J Katz, Jerrold Katz, Donald R Lehmann |
| Year | 1978 |
| Volume | 5 |
| Issue | 2 |
| Pages | 138 |
| Publication date | 1978-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208723 |
| OpenAlex | W2028461556 |
| Language | EN |
| Citations received | 6 |
| References cited | 1 |
To reduce the burden on subjects, a five-wave national telephone panel used to track the introduction of a new brand of subcompact automobile evaluated a different subset of competing brands. MANOVA revealed significant differences in the evaluation of both the new brand and an established brand
Advertising · Business · Library science · Sociology · Business Strategies and Innovation · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · History
Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model
Contrast Effects in Consumer Judgments
Constructing Joint Spaces from Pick-Any Data
The Influence of New Brand Entry on Subjective Brand Judgments
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
Overcoming Stagnation
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 1982 - 2010 (29) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |