Adriana Samper
Biographic Data
| ID | 3793309 |
|---|---|
| NAME | Adriana Samper |
| GIVEN NAMES | Adriana |
| FAMILY NAME | Samper |
| SIGNATURE | SAMPER A |
| AFFILIATIONS | Arizona State University |
| ORCID | 0000-0002-5284-0904 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 40 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype
Across 10 experimental studies, this research identifies and provides evidence of a disability preference stereotype whereby observers infer that disabled consumers prefer utilitarian products more than nondisabled consumers and prefer hedonic products less than nondisabled consumers. We show that this stereotype occurs because of societal associations between physical disability and pity. Pity elicits a multidimensional response such that consid…
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo‐integrated products embody the depicted entity's underlying essence. As such, in cases where consumption …
The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods
Food and beverage manufacturers now regularly display "just below" calorie amounts (e.g., 99, 199, 299) in advertisements, presumably to appeal to health-motivated consumers. "Just below" values are those that fall one or more digits below a round number, most commonly seen as nine-ending numbers. However, although nine-ending prices are known to stimulate purchase intent, it is unclear whether or when nine-ending calorie labeling shapes food pre…
Maybe I Just Got (Un)lucky
This research focuses on the persuasive impact of a common yet understudied form of word of mouth (WOM): one-on-one conversations in which consumers share and compare past experiences with a product or service. In contrast to prior work on WOM influence, we discover a “positivity effect” in these conversations, such that consumers who share a negative experience form more favorable overall judgments after speaking with someone who had a positive …
Beauty, Effort, and Misrepresentation
Women engage in a variety of beauty practices, or "beauty work," to enhance their physical appearance, such as applying cosmetics, tanning, or exercising. Although the rewards of physical attractiveness are well documented, perceptions of both the women who engage in efforts to enhance their appearance and the high-effort beauty products marketed to them are not well understood. Across seven studies, we demonstrate that consumers judge women who …
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
Price Inferences for Sacred versus Secular Goods
The current research examines how the price of a medication influences consumers’ beliefs about their own disease risk—a critical question with new laws mandating greater price transparency for health care goods and services. Four studies reveal that consumers believe that lifesaving health goods are priced according to perceived need (i.e., communal-sharing principles) and that price consequently influences risk perceptions and intentions to con…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
Beauty, Effort, and Misrepresentation
Women engage in a variety of beauty practices, or "beauty work," to enhance their physical appearance, such as applying cosmetics, tanning, or exercising. Although the rewards of physical attractiveness are well documented, perceptions of both the women who engage in efforts to enhance their appearance and the high-effort beauty products marketed to them are not well understood. Across seven studies, we demonstrate that consumers judge women who …
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
Price Inferences for Sacred versus Secular Goods
The current research examines how the price of a medication influences consumers’ beliefs about their own disease risk—a critical question with new laws mandating greater price transparency for health care goods and services. Four studies reveal that consumers believe that lifesaving health goods are priced according to perceived need (i.e., communal-sharing principles) and that price consequently influences risk perceptions and intentions to con…
Maybe I Just Got (Un)lucky
This research focuses on the persuasive impact of a common yet understudied form of word of mouth (WOM): one-on-one conversations in which consumers share and compare past experiences with a product or service. In contrast to prior work on WOM influence, we discover a “positivity effect” in these conversations, such that consumers who share a negative experience form more favorable overall judgments after speaking with someone who had a positive …
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
Price Inferences for Sacred versus Secular Goods
The current research examines how the price of a medication influences consumers’ beliefs about their own disease risk—a critical question with new laws mandating greater price transparency for health care goods and services. Four studies reveal that consumers believe that lifesaving health goods are priced according to perceived need (i.e., communal-sharing principles) and that price consequently influences risk perceptions and intentions to con…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
Maybe I Just Got (Un)lucky
This research focuses on the persuasive impact of a common yet understudied form of word of mouth (WOM): one-on-one conversations in which consumers share and compare past experiences with a product or service. In contrast to prior work on WOM influence, we discover a “positivity effect” in these conversations, such that consumers who share a negative experience form more favorable overall judgments after speaking with someone who had a positive …
Beauty, Effort, and Misrepresentation
Women engage in a variety of beauty practices, or "beauty work," to enhance their physical appearance, such as applying cosmetics, tanning, or exercising. Although the rewards of physical attractiveness are well documented, perceptions of both the women who engage in efforts to enhance their appearance and the high-effort beauty products marketed to them are not well understood. Across seven studies, we demonstrate that consumers judge women who …
The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods
Food and beverage manufacturers now regularly display "just below" calorie amounts (e.g., 99, 199, 299) in advertisements, presumably to appeal to health-motivated consumers. "Just below" values are those that fall one or more digits below a round number, most commonly seen as nine-ending numbers. However, although nine-ending prices are known to stimulate purchase intent, it is unclear whether or when nine-ending calorie labeling shapes food pre…
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo‐integrated products embody the depicted entity's underlying essence. As such, in cases where consumption …
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype
Across 10 experimental studies, this research identifies and provides evidence of a disability preference stereotype whereby observers infer that disabled consumers prefer utilitarian products more than nondisabled consumers and prefer hedonic products less than nondisabled consumers. We show that this stereotype occurs because of societal associations between physical disability and pity. Pity elicits a multidimensional response such that consid…
Psychology (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Business (7 works) · Social Psychology (6 works) · Marketing (5 works) · Perception (5 works) · Advertising (4 works) · Consumption (sociology) (4 works) · Economics (4 works) · Aesthetics (3 works)