Arun K Jain
Biographic Data
| ID | 3793366 |
|---|---|
| NAME | Arun K Jain |
| GIVEN NAMES | Arun K |
| FAMILY NAME | Jain |
| SIGNATURE | JAIN A K |
| AFFILIATIONS | State University of New York |
| ORCID | 0000-0001-8325-2892 |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 1984 |
| H-INDEX | 1 |
Cognitive differentiation in consumer product judgments
Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model
In 1974, Nakanishi, Cooper, and Kassarjian proposed the multiplicative competitive interactive (MCI) choice model for predicting outcome of election results. The authors pointed out the superiority of the multiplicative model over the additive model, which was popular in political science (Muller 1970). The model, which is an extension of the gravitational market share model of consumers' spatial behavior originally suggested by Huff (1963), is e…
A Method for Investigating and Representing Implicit Social Class Theory
Journal Article A Method for Investigating and Representing Implicit Social Class Theory Get access Arun K. Jain Arun K. Jain Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 53–59, https://doi.org/10.1086/208615 Published: 01 June 1975
A Method for Investigating and Representing Implicit Social Class Theory
Journal Article A Method for Investigating and Representing Implicit Social Class Theory Get access Arun K. Jain Arun K. Jain Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 53–59, https://doi.org/10.1086/208615 Published: 01 June 1975
A Method for Investigating and Representing Implicit Social Class Theory
Journal Article A Method for Investigating and Representing Implicit Social Class Theory Get access Arun K. Jain Arun K. Jain Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 53–59, https://doi.org/10.1086/208615 Published: 01 June 1975
Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model
In 1974, Nakanishi, Cooper, and Kassarjian proposed the multiplicative competitive interactive (MCI) choice model for predicting outcome of election results. The authors pointed out the superiority of the multiplicative model over the additive model, which was popular in political science (Muller 1970). The model, which is an extension of the gravitational market share model of consumers' spatial behavior originally suggested by Huff (1963), is e…
Cognitive differentiation in consumer product judgments
Economics (2 works) · Psychology (2 works) · Sociology (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Class (philosophy) (1 works) · Cognition (1 works) · Cognitive and psychological constructs research (1 works) · Cognitive psychology (1 works)