Louise A Heslop

Biographic Data

ID3793373
NAMELouise A Heslop
GIVEN NAMESLouise A
FAMILY NAMEHeslop
SIGNATUREHESLOP L A
AFFILIATIONSCarleton University
ORCID0000-0002-1888-169X
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS39
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR1980
LATEST PUBLICATION YEAR2011
H-INDEX3

  • Implementing diversity strategies

    Open AccessVinita P Ambwani, Vinita Ambwani et al.ARTICLEEqual Opportunities International2011References: 33

    Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews were conducted with key industry personnel. The data from these were augmented with proprietary research conducted by the relevant organizations and extensive re…

  • Modeling Place Image

    Open AccessJohn Nadeau, Louise A Heslop et al.ARTICLEAnnals of Tourism Research2009Cited by: 1References: 10

  • Destination in a country image context

    Open AccessJohn Nadeau, Louise A Heslop et al.ARTICLEAnnals of Tourism Research2008Cited by: 29References: 54

  • Maslow was wrong! And other thoughts on the way to the supermarket

    Open AccessLouise A HeslopARTICLEJournal of Public Affairs2005

  • An Interregional and Intercultural Perspective on Subcultural Differences in Product Evaluations

    Open AccessLouise A Heslop, Nicolas Papadopoulos et al.ARTICLECanadian Journal of Administrative…1998

    The role of country of origin in product evaluations is examined at the subnational level, based on a study of the views of English‐speaking versus French‐speaking Canadians toward products from seven culturally linked origins. The findings show that, the closer the origin region is perceived by the consumer, the stronger is the influence of culture on product assessments. Important differences between the two groups, particularly concerning atti…

  • Reference Prices and Deception in Newspaper Advertising

    John Liefeld, John P Liefeld et al.ARTICLEJournal of Consumer Research1985Cited by: 4

    Consumers were exposed to newspaper advertisements for four products and one of five different price representations—regular price alone, sale price alone, regular price with Manufacturer's Suggested List Price (MSLP), sale price with regular price, or sale price with MSLP. Perceptions of the ordinary prices of the products were not affected by the presence or type of reference price, but the subjects did have lower estimates of ordinary prices i…

  • "Consciousness" in Energy Conservation Behavior

    Louise A Heslop, Lori Moran et al.ARTICLEJournal of Consumer Research1981Cited by: 5

    An analysis of six years of electricity consumption, along with questionnaire data, highlights the importance of household characteristics and family size in predicting electricity consumption. Of the attitudinal variables, only price consciousness appears to be related to energy use; neither social responsibility nor energy and environmental consciousness measures were related to energy use

  • A Second Look at Children and the Advertising of Premiums

    Louise A Heslop, Adrian B RyansARTICLEJournal of Consumer Research1980

    Journal Article A Second Look at Children and the Advertising of Premiums Get access Louise A. Heslop, Louise A. Heslop Search for other works by this author on: Oxford Academic PubMed Google Scholar Adrian B. Ryans Adrian B. Ryans Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 414–420, https://doi.org/10.1086/208784 Published: 01 March 1980 Articl…