A Second Look at Children and the Advertising of Premiums
Bibliographic Data
| ID | 11074451 |
|---|---|
| Authors | Louise A Heslop (0000-0002-1888-169X, corresponding author), Adrian B Ryans |
| Year | 1980 |
| Volume | 6 |
| Issue | 4 |
| Pages | 414 |
| Publication date | 1980-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208784 |
| OpenAlex | W1965945495 |
| Language | EN |
| Citations received | 2 |
| References cited | 6 |
Journal Article A Second Look at Children and the Advertising of Premiums Get access Louise A. Heslop, Louise A. Heslop Search for other works by this author on: Oxford Academic PubMed Google Scholar Adrian B. Ryans Adrian B. Ryans Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 414–420, https://doi.org/10.1086/208784 Published: 01 March 1980 Article history Received: 01 October 1977 Revision received: 01 October 1979 Published: 01 March 1980
Advertising · Business · Economics · Product (mathematics · Selection (genetic algorithm · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Marketing · Mathematics · Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0.04 |
| Citation span | 1981 - 1988 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |