An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
Bibliographic Data
| ID | 2192147 |
|---|---|
| Authors | Terence A Shimp, Robert F Dyer, Salvatore F Divita |
| Year | 1976 |
| Volume | 3 |
| Issue | 1 |
| Pages | 1 |
| Publication date | 1976-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208645 |
| OpenAlex | W2119696082 |
| Language | EN |
| Citations received | 6 |
| References cited | 1 |
This study constitutes an experimental test of the Federal Trade Commission's proposed ban of child-directed television commercials promoting premiums. These preliminary results are generally non-supportive of the FTC's position and question the legitimacy of the proposed guide
Advertising · Business · Commission · Legitimacy · Political science · Position (finance) · Test (biology) · Copyright and Intellectual Property · Intellectual Property Law · Law · Legal Issues in Education · Marketing · Psychology
| Citations per year | 0.13 |
|---|---|
| Citation span | 1980 - 2017 (38) |
| Highly cited | No |